{"id":55301,"date":"2025-12-15T09:08:56","date_gmt":"2025-12-15T09:08:56","guid":{"rendered":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/?post_type=gsma_theme_resources&p=55301"},"modified":"2025-12-15T09:12:16","modified_gmt":"2025-12-15T09:12:16","slug":"new-members-joining-december","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/cn\/gsma_resources\/new-members-joining-december\/","title":{"rendered":"Introducing new GSMA Members"},"content":{"rendered":"\n

New GSMA members focus on customer loyalty, scalable differentiation and innovating beyond connectivity<\/strong><\/h2>\n\n\n\n

As the global telecoms industry matures, the competition between mobile operators is intensifying.\u00a0To\u00a0maintain\u00a0or win market share,\u00a0it is becoming increasingly important to harness artificial intelligence (AI) to\u00a0deliver a compelling customer experience. This is\u00a0a\u00a0key focus area for the latest companies\u00a0joining\u00a0the GSMA.\u00a0\u00a0<\/p>\n\n\n\n

\"A<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Among the new intake is GlorifAI,<\/a> which describes itself as \u201ca boutique AI company specialising in predictive models and customer intelligence for telecom operators.\u201d After implementing advanced predictive modelling to minimise churn while working in-house at Verizon, a team of data scientists established GlorifAI in 2019. Drawing on the team\u2019s extensive experience of applying AI, GlorifAI is now developing high-impact solutions to optimise customer lifetime value, segmentation and revenue, as well as lower churn. The company says its models enable mobile operators to make smarter, data-driven decisions across the customer lifecycle.  <\/p>\n\n\n\n

\u201cBecoming a GSMA member is both an honour and an exciting opportunity for GlorifAI,\u201d adds Ksenija Draskovic, Founder & CEO, GlorifAI. \u201cWe joined to collaborate with global telecom leaders, contribute to technical discussions and help shape how AI delivers real value for operators. We\u2019re eager to engage with working groups and share insights from over two decades of applied AI in telecom.\u201d  <\/p>\n\n\n\n

Curating scalable, differentiated services<\/strong> <\/h4>\n\n\n\n

Another new GSMA member,\u00a0Telavox,<\/a> is also\u00a0applying AI to\u00a0help mobile operators to differentiate themselves\u00a0by\u00a0turning complex, legacy telecoms\u00a0services\u00a0into modern and intuitive experiences. A cloud communications provider founded in 2002 in Sweden,\u00a0Telavox\u00a0now provides business telephony to more than one million users.\u00a0\u00a0<\/p>\n\n\n\n

Telavox UCaaS (unified communications as a service) platform brings together cloud PBX, BSS (busniess support system), connectivity and AI, while supporting\u00a0fixed mobile convergence. Working with both enterprises and operators, the\u00a0company\u00a0aims to enable simple, reliable communications for users and scalable, differentiated services for service providers.\u00a0\u00a0\u201cTo ensure a thriving telco industry, we must accelerate the telco industry pace of innovation,\u201d explains Viktor Karlsson, CEO of\u00a0Telavox. \u201cThis can only be achieved by working together. With our\u00a0UCaaS\u00a0Platform offering,\u00a0we turn telcos into fast moving tech companies to drive growth in B2B.\u201d\u00a0<\/p>\n\n\n\n

Innovating beyond connectivity<\/strong> <\/h4>\n\n\n\n

The final new member this month, Vitel Wireless Limited<\/a>, is a licensed mobile virtual network operator (MVNO) delivering voice, SMS and data services nationwide across Nigeria, using an advanced hosted network infrastructure. As well as offering mobile connectivity, Vitel Wireless provides innovative digital solutions, enabling personal safety, social impact programmes and advanced mobile services aligned with global telecom standards.   <\/p>\n\n\n\n

For example, the MVNO offers its customers in Nigeria a personal safety app and discreet SmartWear Security devices, such as smart watches, safety keychains and jewellery, which can be used to send location information to contacts or emergency responders (through 112 contact centres) via the mobile network. <\/p>\n\n\n\n

\u201cVitel Wireless joined the GSMA to collaborate with global mobile industry leaders, align with international standards and accelerate innovation in connectivity,\u201d notes Kenneth Nwabueze, CEO of Vitel Wireless. \u201cMembership enables us to contribute to policy dialogue, adopt best-in-class technologies, strengthen partnerships and advance solutions that enhance digital inclusion, security and socio-economic development across Nigeria and emerging markets.\u201d <\/p>\n\n\n\n

To discover more about our latest members, GSMA initiatives, upcoming events and how your company can become involved in future initiatives, sign up to our monthly newsletter<\/a>. <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

New GSMA members focus on customer loyalty, scalable differentiation and innovating beyond connectivity As the global telecoms industry matures, the competition between mobile operators is intensifying.\u00a0To\u00a0maintain\u00a0or win market share,\u00a0it is becoming increasingly important to harness artificial intelligence (AI) to\u00a0deliver a compelling customer experience. This is\u00a0a\u00a0key focus area for the latest companies\u00a0joining\u00a0the GSMA.\u00a0\u00a0 Among the new intake is GlorifAI, which […]<\/p>\n","protected":false},"author":102,"featured_media":55313,"template":"","meta":{"image":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/12\/New-Members-December.png","json":{"gsma_resources_type":"Other","gsma_resources_thumb":"[55313]","gsma_resources_file":"null","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":"","gsma_resources_image":"null","gsma_resources_url":"","gsma_resources_date":"","gsma_resources_button":""}},"tags":[],"resource_categories":[9670],"algolia_discover_type":[9664],"class_list":["post-55301","gsma_theme_resources","type-gsma_theme_resources","status-publish","has-post-thumbnail","hentry","resource_categories-blog","algolia_discover_type-article"],"yoast_head":"\nIntroducing new GSMA Members - Membership<\/title>\n<meta name=\"description\" content=\"New GSMA members focus on customer loyalty, scalable differentiation and innovating beyond connectivity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/cn\/gsma_resources\/new-members-joining-december\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing new GSMA Members\" \/>\n<meta property=\"og:description\" content=\"New GSMA members focus on customer loyalty, scalable differentiation and innovating beyond connectivity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/cn\/gsma_resources\/new-members-joining-december\/\" \/>\n<meta property=\"og:site_name\" content=\"Membership\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T09:12:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2025\/12\/New-Members-December.png\" \/>\n\t<meta property=\"og:image:width\" content=\"440\" \/>\n\t<meta property=\"og:image:height\" content=\"190\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@gsma\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Introducing new GSMA Members - 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