{"id":56851,"date":"2026-07-08T20:02:07","date_gmt":"2026-07-08T19:02:07","guid":{"rendered":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/?post_type=gsma_theme_resources&#038;p=56851"},"modified":"2026-07-08T20:06:59","modified_gmt":"2026-07-08T19:06:59","slug":"ai-production-paradox","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/cn\/gsma_resources\/ai-production-paradox\/","title":{"rendered":"The AI Production Paradox"},"content":{"rendered":"\n<p>GSMA Member <a href=\"https:\/\/sinch.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sinch <\/a>has released new research exploring the current state of AI in customer communications and the challenges organisations face as AI adoption matures.<\/p>\n\n\n\n<p>Escaping pilot purgatory was supposed to be the hardest part. But for most enterprises, it wasn&#8217;t. In customer communications, 62% of enterprises have already shipped AI into production. What happens next is not what the market expected.<\/p>\n\n\n\n<p>Here\u2019s what 2,527 enterprise decision-makers across 10 countries told Sinch about the state of AI in customer communications: the critical blind spots in today\u2019s AI strategy, and the questions every communications leader should be asking right now.<\/p>\n\n\n\n<p>For two years, the conversation in enterprise AI has been the same: getting pilots into production is the bottleneck. Break through that, and you\u2019re ahead.<\/p>\n\n\n\n<p>Today, Sinch is releasing early findings from The AI Production Paradox, an independent Sinch study on the real state of AI in customer communications.<\/p>\n\n\n\n<p>See the findings and download the <a href=\"https:\/\/sinch.com\/ai-production-paradox\/\" target=\"_blank\" rel=\"noreferrer noopener\">full report here.<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-interested-in-membership\">Interested in Membership?<\/h4>\n\n\n\n<p>As a member of the GSMA, you will join a vibrant community of industry leaders, experts, and visionaries who are shaping the future of mobile technology and its transformative impact on societies worldwide.&nbsp;Find out more about membership&nbsp;<a href=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/\">here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GSMA Member Sinch has released new research exploring the current state of AI in customer communications and the challenges organisations face as AI adoption matures. Escaping pilot purgatory was supposed to be the hardest part. But for most enterprises, it wasn&#8217;t. In customer communications, 62% of enterprises have already shipped AI into production. What happens [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":56865,"template":"","meta":{"image":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2026\/07\/Sinch-Research-MR.png","json":{"gsma_resources_type":"Other","gsma_resources_thumb":"[56865]","gsma_resources_file":"null","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":"","gsma_resources_image":"null","gsma_resources_url":"","gsma_resources_date":"","gsma_resources_button":""}},"tags":[],"resource_categories":[9670],"algolia_discover_type":[9664],"class_list":["post-56851","gsma_theme_resources","type-gsma_theme_resources","status-publish","has-post-thumbnail","hentry","resource_categories-blog","algolia_discover_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The AI Production Paradox - Membership<\/title>\n<meta name=\"description\" content=\"Sinch releases new report exploring the current state of AI in communications and the challenges organisations face as AI adoption matures.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/cn\/gsma_resources\/ai-production-paradox\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The AI Production Paradox\" \/>\n<meta property=\"og:description\" content=\"Sinch releases new report exploring the current state of AI in communications and the challenges organisations face as AI adoption matures.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/cn\/gsma_resources\/ai-production-paradox\/\" \/>\n<meta property=\"og:site_name\" content=\"Membership\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-08T19:06:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2026\/07\/Sinch-Research-MR.png\" \/>\n\t<meta property=\"og:image:width\" content=\"440\" \/>\n\t<meta property=\"og:image:height\" content=\"190\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@gsma\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The AI Production Paradox - 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