{"id":41547,"date":"2022-09-01T09:20:19","date_gmt":"2022-09-01T08:20:19","guid":{"rendered":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/gsma_resources\/neustar-and-tns-partner-to-provide-enterprises-with-trusted-call-experiences-across-major-carrier-networks\/"},"modified":"2022-09-01T09:20:19","modified_gmt":"2022-09-01T08:20:19","slug":"neustar-and-tns-partner-to-provide-enterprises-with-trusted-call-experiences-across-major-carrier-networks","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/gsma_resources\/neustar-and-tns-partner-to-provide-enterprises-with-trusted-call-experiences-across-major-carrier-networks\/","title":{"rendered":"Neustar and TNS Partner to Provide Enterprises with Trusted Call Experiences Across Major Carrier Networks"},"content":{"rendered":"<p><a href=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2022\/07\/250x250_CORP_JPG_TNS_Logo_GBL_NOV2021.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29653\" src=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2022\/07\/250x250_CORP_JPG_TNS_Logo_GBL_NOV2021.jpg\" alt=\"\" width=\"250\" height=\"250\" srcset=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2022\/07\/250x250_CORP_JPG_TNS_Logo_GBL_NOV2021.jpg 250w, https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2022\/07\/250x250_CORP_JPG_TNS_Logo_GBL_NOV2021-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/a><\/p>\n<p><strong>Neustar and TNS Partner to Provide Enterprises with Trusted Call Experiences Across Major Carrier Networks<\/strong><\/p>\n<p><em>Strategic partnership establishes a single solution for enterprises to vet and authenticate phone calls \u2013 establishing a secure foundation for branded calling<\/em><\/p>\n<p><strong>RESTON, Va.<\/strong>\u2014<strong> August 30, 2022<\/strong> \u2014<a href=\"https:\/\/www.home.neustar\/\">Neustar, Inc.<\/a>, a TransUnion company, and <a href=\"https:\/\/tnsi.com\/\">Transaction Network Services<\/a> (TNS) have announced a strategic partnership to provide enterprises the ability to vet and authenticate calls across the largest cross-carrier distribution in North America, through one single point of entry. Through direct network integration with major wireless and wireline carriers, this partnership helps enable secure, trusted calls to more than 360 million U.S. consumers \u2013 including the 36% of households that rely on landline phone service.<\/p>\n<p>By providing the ability to both validate legitimate enterprises and authenticate calls through one platform, Neustar and TNS are helping protect subscribers from phone scams, support enterprise to consumer communication, and restore trusted calls to the telecom ecosystem. Components include:<\/p>\n<ul>\n<li><strong>Vetting and Registration<\/strong>: Leveraging a proven approach, Neustar and TNS established best practices to validate the legitimacy of enterprises, and confirm they have the right to use associated telephone numbers and caller data so they can more rapidly vet and register telephone numbers.<\/li>\n<li><strong>Authentication<\/strong>: Through a standards-based approach, this partnership provides new functionality to enterprises and contact centers so they can participate fully in the call authentication process. Using Out-of-Band SHAKEN, for instance, automates the end-to-end process of digitally validating calls.<\/li>\n<\/ul>\n<p>\u201cThe new platform helps extend the call authentication trust chain and further strengthen the effectiveness of STIR\/SHAKEN standards \u2013 establishing a strong foundation for branded calling and Rich Call Data (RCD),\u201d said James Garvert, Senior Vice President of Communications Solutions at Neustar. \u201cWe encourage other companies to join us in adopting this approach to help restore trust in the phone channel.\u201d<\/p>\n<p>\u201cLeading the initiative of restoring trust to voice is a prime directive for TNS and this partnership,\u201d said Bill Versen, President of the Communications Market for <a href=\"https:\/\/tnsi.com\/products\/communications-market\/\">TNS<\/a>. &#8220;Finally, enterprises have a way to verify and authenticate outbound calls through a single point of entry. This unified, cross-carrier platform now sets the stage to enable enterprises to provide consumers the enhanced information that they\u2019re looking for. Successfully combatting call spoofing and robocalls requires collaboration. We\u2019d like to see other companies embrace this approach with us.\u201d<\/p>\n<p>Branded calling gives consumers a reason to answer calls by enabling enterprises to add their brand name, call reason, logo, and more to the mobile display. This capability delivers a superior customer experience and can help dramatically increase call answer rates, improve customer engagement, and drive revenue back to enterprises.<\/p>\n<p>For more information, visit the respective websites of <a href=\"https:\/\/www.home.neustar\/trusted-call-solutions\/branded-call-display\">Neustar<\/a> and <a href=\"https:\/\/tnsi.com\/product\/tns-enterprise-branded-calling-the-proven-way-to-reach-more-consumers\/\">TNS<\/a>.<\/p>\n<p><strong>###<\/strong><\/p>\n<p><strong>About TransUnion (NYSE: TRU)<\/strong><\/p>\n<p>TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing an actionable picture of each person so they can be reliably represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good\u00ae. A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences, and personal empowerment for hundreds of millions of people. <a href=\"http:\/\/www.transunion.com\">www.transunion.com<\/a><\/p>\n<p><strong>About Neustar<\/strong><\/p>\n<p>Neustar, Inc., a TransUnion company, is a leader in identity resolution providing the data and technology that enable trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in marketing, risk and communications that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. Learn how your company can benefit from the power of trusted connections. <a href=\"http:\/\/www.home.neustar\">www.home.neustar<\/a><\/p>\n<p><strong>About Transaction Network Services<\/strong><\/p>\n<p>From small rural operators in the US to the largest multi-national carriers, TNS addresses the full needs of wireless and wireline operators in the US and globally. TNS Call Guardian\u00ae is an industry-leading call analytics solution used by leading US wireless service providers as well as US landline providers to protect its subscribers from high risk and nuisance robocalls and deliver a superior user experience. By analyzing over 1 billion call events across more than 500 operators every single day and capturing crowdsourced feedback, the Call Guardian app enables carriers to identify more unwanted robocalls than competitors. For additional information visit <a href=\"https:\/\/tnsi.com\/products\/communications-market\/\">https:\/\/tnsi.com\/products\/communications-market\/<\/a><\/p>\n<p><strong>Media\/PR Contacts:<\/strong><\/p>\n<p>FINN<\/p>\n<p>Neustar Media Relations<\/p>\n<p>Rob Bitter<\/p>\n<p>914 471 5615<\/p>\n<p><a href=\"mailto:Neustar@finnpartners.com\">Neustar@finnpartners.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>TNS Media Relations<\/p>\n<p>Brian Lustig<\/p>\n<p>202-836-9112<\/p>\n<p><a href=\"mailto:tns@bluetext.com\">tns@bluetext.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neustar and TNS Partner to Provide Enterprises with Trusted Call Experiences Across Major Carrier Networks Strategic partnership establishes a single solution for enterprises to vet and authenticate phone calls \u2013 establishing a secure foundation for branded calling RESTON, Va.\u2014 August 30, 2022 \u2014Neustar, Inc., a TransUnion company, and Transaction Network Services (TNS) have announced a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"image":null,"json":{"gsma_resources_type":"Press Release","gsma_resources_thumb":"[]","gsma_resources_file":"[]","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":null,"gsma_resources_image":"[]","gsma_resources_url":null,"gsma_resources_date":"01\/09\/2022","gsma_resources_button":"Download"}},"tags":[],"resource_categories":[4871],"algolia_discover_type":[9668],"class_list":["post-41547","gsma_theme_resources","type-gsma_theme_resources","status-publish","hentry","resource_categories-member-press-release","algolia_discover_type-resource"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Neustar and TNS Partner to Provide Enterprises with Trusted Call Experiences Across Major Carrier Networks - Membership<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/gsma_resources\/neustar-and-tns-partner-to-provide-enterprises-with-trusted-call-experiences-across-major-carrier-networks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neustar and TNS Partner to Provide Enterprises with Trusted Call Experiences Across Major Carrier Networks\" \/>\n<meta property=\"og:description\" content=\"Neustar and TNS Partner to Provide Enterprises with Trusted Call Experiences Across Major Carrier Networks Strategic partnership establishes a single solution for enterprises to vet and authenticate phone calls \u2013 establishing a secure foundation for branded calling RESTON, Va.\u2014 August 30, 2022 \u2014Neustar, Inc., a TransUnion company, and Transaction Network Services (TNS) have announced a 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