There are tons of features that OTT apps like WhatsApp and Telegram offer for free. This includes sending text and voice messages, sharing photos, videos, GPS location, and even making payments. To businesses, OTT apps mean a convenient platform to build a better customer journey.<\/p>\n
Is there any way for mobile messaging to evolve further? Well, you could combine each of these features into a single messaging app, which is the very technology behind Rich Communication Services<\/strong>. Through RCS business messaging<\/strong> opportunities, brands can achieve productive business-to-customer communication effortlessly and cost-effectively.<\/p>\n RCS business messaging<\/em> is the future of texting. It offers a rich set of features that integrate seamlessly into the native SMS messaging app. The list includes payments, chatbots, HQ images and videos, group chats, and many popular features from WhatsApp and Telegram.<\/p>\n But the advantages of RCS business messaging go far beyond its convenience.<\/p>\n To start, RCS presents a noticeable step up from SMS in terms of feature diversity and unparalleled reach that outperforms OTT text messaging. Traditional SMS campaigns that use the native messaging app have an extremely high open rate of 98%<\/a>, with the response rate averaging 90 seconds.<\/p>\n Enterprises don\u2019t need to worry if their messages got lost anymore \u2013 RCS simply shows that they are read. Overall, RCS business messaging enables brands to provide better customer service throughout the customer journey, increasing customer loyalty, decreasing churn, and maximizing revenue.<\/p>\n There\u2019s no doubt that the RCS technology changes the game of mobile messaging \u2013 it\u2019s beneficial for businesses and user-friendly. On that note, the next part of the article will examine how exactly the RCS API platform benefits enterprises, telcos, and end-users.<\/p>\n Let\u2019s have a closer look at the ten major benefits RCS business messaging provides for all main players \u2013 end users, telcos, and enterprises:<\/p>\n In contrast to OTT apps that are just one possible messaging channel, RCS business messaging offers all the same features and then some in one single app, which makes them more accessible to a wider audience.<\/p>\n As we mentioned, RCS technology is embedded with a vast selection of services currently unavailable on OTT apps. Interactive maps, payments, AI chatbots, multimedia attachments, action buttons, and most importantly \u2013 no character limit. It immediately sets RCS business messaging off from the SMS limit of 160 characters. All of these features are now easily accessible to business messaging, which results in operators greatly benefitting from a better user experience.<\/p>\n Studies show that 90%<\/a> of text messages delivered through SMS are read within 3 minutes. And since RCS business messaging is the natural descendant of SMS, it takes over both the presence and market penetration of the most reliable messaging channel.<\/p>\n RCS A2P profiles feature the enterprise’s own logo and branded colors instead of using the messaging platform of another company. Custom designs are much more appealing and improve customers\u2019 trust.<\/p>\n The verified badge, or the blue checkmark that Twitter, Instagram, and other social media apps use, is quite beneficial to a brand. RCS business messaging does that, too. Brand verification and business messaging opportunities collectively prevent unauthorized use of the brand\u2019s image via fake accounts and spoofing. No more impostors profiting off honest business.<\/p>\n Unlike SMS lacking visibility following message delivery, RCS offers clear data points for gauging a campaign\u2019s performance. For example:<\/p>\n Using this data, enterprises can determine whether the user understood the message as intended \u2013 were they confused, had enough options, etc. \u2013 and tweak their customer retention strategies or other campaigns accordingly.<\/p>\n RCS business messaging is all about digital convenience. So naturally, the campaign managers can customize, correct, and improve sent messages in real time to achieve specific goals.<\/p>\n Access to user\u2019s brand interaction data allows enterprises to promote the most appealing deals to users looking for specific solutions.<\/p>\n While the argument seems obvious, as of now, SMS messaging doesn\u2019t really leverage smartphones, apart from clickable URLs in messages, with functions limited to that of old-fashioned button phones. On the other hand, RCS enhances customer and personal communication by bringing the same experiences as web services and apps like WhatsApp or Telegram.<\/p>\n Social media platforms and OTT apps use various interactive polling features \u2013 questions, sliders, and multiple-choice forms. RCS integrates similar mechanics into business messaging: enterprises can put fixed user reactions to messages. The choices can vary from multimedia carousels to action buttons, suggested replies, and more.<\/p>\n The one-tap button response system saves time and energy for both brands and users. Customers don\u2019t need to go out of their way to voice their needs while enterprises get a clear understanding of their audience\u2019s demands. Such standardized interaction accommodates the needs and wants of both parties and offers smooth A2P communication.<\/p>\n While we only selected the ten most distinctive functions, RCS enables team communication as well, be it a group call or a video conference. Successfully adopting the best from SMS and OTT apps, RCS technology fills a single native messaging app with a deluge of innovation. The simplicity and convenience of RCS business messaging make business-to-customer communication increasingly productive.<\/p>\n To better serve their clients, many enterprises use omnichannel messaging platforms<\/a> that already implement RCS among other channels.<\/p>\n This small list covers a fraction of the many ways an RCS business messaging platform can improve such marketing campaigns and assist in boosting customer relationships.<\/p>\n Here are the advantages RCS offers to marketers and their messaging campaigns:<\/p>\n The RCS platform proves its worth for business marketing. But the perks of RCS services also extend to the customers using them.<\/p>\n The benefits of RCS business messaging go both ways, making it the perfect B2C communication channel for the receiving side as well:<\/p>\n The technology behind RCS business messaging is not that widely used yet, but it\u2019s about to change the messaging world. Any business using this customer communication channel is bound to experience a dramatic influx of users and revenues.<\/p>\n The 2020 market estimate of B2C messaging involving SMS amounted to $19.7 billion. Two years later, this number has grown more than $5 billion, reaching a total of $25.1 billion.<\/p>\n As of now, RCS has more than 421 million<\/a> monthly active users and 1.2 billion<\/a> devices supporting this technology. Compared to 2016, when there were only 30 million users, the RCS user base has increased nearly 13 times in recent years, an unprecedented growth. It\u2019s clear why 50 operators<\/a> have already integrated or are planning to invest in an RCS solution.<\/p>\n The rich functionality and messaging opportunities that RCS business messaging provides are hard to resist. The mobile messaging experience is about to be positively transformed. Operators all over the world collectively turn to RCS technology to improve their customer reach via daily chatting. Consumers and enterprises alike will benefit from RCS business messaging<\/em> as it strives to keep us all connected in a convenient and cost-effective manner.<\/p>\n If you\u2019d like your business to take advantage of the RCS technology or wish to learn more about LANCK Telecom\u2019s RCS solution, feel free to get in touch with us through this form<\/a> or email us at contact@lancktele.com<\/a>.<\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" There are tons of features that OTT apps like WhatsApp and Telegram offer for free. This includes sending text and voice messages, sharing photos, videos, GPS location, and even making payments. To businesses, OTT apps mean a convenient platform to build a better customer journey. Is there any way for mobile messaging to evolve further? […]<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"image":null,"json":{"gsma_resources_type":"Press Release","gsma_resources_thumb":"[]","gsma_resources_file":"[]","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":null,"gsma_resources_image":"[]","gsma_resources_url":null,"gsma_resources_date":"18\/07\/2022","gsma_resources_button":"Download"}},"tags":[],"resource_categories":[4871],"algolia_discover_type":[9668],"class_list":["post-41564","gsma_theme_resources","type-gsma_theme_resources","status-publish","hentry","resource_categories-member-press-release","algolia_discover_type-resource"],"yoast_head":"\nUnderstanding RCS Business Messaging \u2013 From SMS to RCS<\/h2>\n
Advantages of RCS Business Messaging<\/h2>\n
10 Key RCS Features \u2013 How RCS Business Messaging Surpasses Other Messaging Apps<\/h2>\n
1. Utilizing native messaging apps<\/h3>\n
2. Variety of functions<\/h3>\n
3. Strong market presence<\/h3>\n
4. Custom branding<\/h3>\n
5. Verification tool<\/h3>\n
6. Improved marketing analytics<\/h3>\n
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7. Easy customization<\/h3>\n
8. User history \u2013 better targeting<\/h3>\n
9. Utilizing device advantages<\/h3>\n
10. Multiple-choice button responses<\/h3>\n
RCS Business Messaging \u2013 Conversations with Your Customers<\/h2>\n
How RCS Business Messaging Benefits Marketing<\/h3>\n
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How RCS Business Messaging Benefits End-Users<\/h3>\n
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RCS Technology \u2013 The Promising Solution<\/h2>\n
Changing the B2C Messaging Landscape<\/h2>\n