{"id":41811,"date":"2021-03-09T05:33:17","date_gmt":"2021-03-09T13:33:17","guid":{"rendered":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/gsma_resources\/mgage-and-oxfam-successfully-launch-world-first-rcs-mobile-payment-campaign\/"},"modified":"2021-03-09T05:33:17","modified_gmt":"2021-03-09T13:33:17","slug":"mgage-and-oxfam-successfully-launch-world-first-rcs-mobile-payment-campaign","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/gsma_resources\/mgage-and-oxfam-successfully-launch-world-first-rcs-mobile-payment-campaign\/","title":{"rendered":"mGage and Oxfam successfully launch world-first RCS mobile payment campaign"},"content":{"rendered":"

In an exciting milestone for the charities sector, mGage<\/a>, in partnership with Oxfam GB, has deployed its next-generation Rich Communication Services (RCS) mobile payment solution, to encourage more donations and higher levels of engagement.<\/p>\n

At a time when charities are struggling amidst the pandemic, this world-first campaign is supporting Oxfam with its vital work worldwide, fighting poverty and assisting victims of humanitarian crises. With positive results when compared to a standard Premium SMS send , this channel is proving to be more popular than traditional card payments, offering a unique opportunity for charities to boost revenue, whilst deepening the relationship with supporters.<\/p>\n

\u201cWith a simplified payment flow, a donation amount can be selected at the click of a button and added to the mobile bill, providing a truly seamless experience. This solution really is a gamechanger, especially at a time when so many charities need our support,\u201d said Nick Millward, Vice President Europe at mGage. \u201cRCS payments provide the ultimate convenience and an appealing experience for customers, who increasingly want organisations to contact them via mobile messaging. With more than 1.31 billion mobile payment users<\/a> expected by 2023, it is a service that is soaring in popularity.\u201d<\/p>\n

Additionally, the service\u2019s Verified Sender feature offers absolute peace of mind and builds trust between both charities and supporters. Accompanied by branding, users can be assured that a message sent to them is legitimate, protecting against fraud and the reputation of the sender.<\/p>\n

\u201cWe are engaging with our supporters in a completely new way thanks to this innovative rich messaging channel, which allows for more choice and tailored, flexible content embedded directly into mobile messages,\u201d said Drew Hickling, Supplier Relationship Manager, at Oxfam GB. \u201cWorking with mGage we have created an RCS and Mobile Billing flow that provides a simple and seamless experience for our supporters with increased levels of potential engagement.\u201d<\/p>\n

Watch the video interview with Oxfam & mGage here.<\/strong><\/a><\/p>\n

About mGage, a Vivial Company<\/strong><\/p>\n

mGage is a global mobile engagement provider helping brands create powerful and interactive connections with customers.\u00a0 We partner with enterprises to deliver high volume time-sensitive, promotional and transactional messages across key messaging channels including SMS, Push and RCS. We serve 1,000+ enterprises and are a trusted connection for more than 600 carriers across the globe.\u00a0 Our broad and deep expertise in the ever-changing mobile technology industry makes us sought-after experts,\u00a0trusted advisors and the go-to partner for innovative companies that look to use mobile to their best\u00a0competitive advantage. For more information, visit mGage.com<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

In an exciting milestone for the charities sector, mGage, in partnership with Oxfam GB, has deployed its next-generation Rich Communication Services (RCS) mobile payment solution, to encourage more donations and higher levels of engagement. At a time when charities are struggling amidst the pandemic, this world-first campaign is supporting Oxfam with its vital work worldwide, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"image":null,"json":{"gsma_resources_type":"Press Release","gsma_resources_thumb":"[]","gsma_resources_file":"[]","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":null,"gsma_resources_image":"[]","gsma_resources_url":null,"gsma_resources_date":"09\/03\/2021","gsma_resources_button":"Download"}},"tags":[],"resource_categories":[4871],"algolia_discover_type":[9668],"class_list":["post-41811","gsma_theme_resources","type-gsma_theme_resources","status-publish","hentry","resource_categories-member-press-release","algolia_discover_type-resource"],"yoast_head":"\nmGage and Oxfam successfully launch world-first RCS mobile payment campaign - Membership<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/gsma_resources\/mgage-and-oxfam-successfully-launch-world-first-rcs-mobile-payment-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"mGage and Oxfam successfully launch world-first RCS mobile payment campaign\" \/>\n<meta property=\"og:description\" content=\"In an exciting milestone for the charities sector, mGage, in partnership with Oxfam GB, has deployed its next-generation Rich Communication Services (RCS) mobile payment solution, to encourage more donations and higher levels of engagement. 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