{"id":42008,"date":"2020-04-24T09:10:08","date_gmt":"2020-04-24T16:10:08","guid":{"rendered":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/gsma_resources\/mobivity-works-with-sonic-drive-in-to-create-record-setting-response-with-rich-communications-services-rcs-mobile-messaging\/"},"modified":"2024-11-05T13:04:14","modified_gmt":"2024-11-05T13:04:14","slug":"mobivity-works-with-sonic-drive-in-to-create-record-setting-response-with-rich-communications-services-rcs-mobile-messaging","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/gsma_resources\/mobivity-works-with-sonic-drive-in-to-create-record-setting-response-with-rich-communications-services-rcs-mobile-messaging\/","title":{"rendered":"Mobivity Works with SONIC Drive-In to Create Record-Setting Response with Rich Communications Services (RCS) Mobile Messaging"},"content":{"rendered":"<p><a href=\"https:\/\/www.mobivity.com\/\">Mobivity Holdings Corp.<\/a> (OTCQB: MFON) a global provider of personalized customer engagement solutions that drive customer frequency and spend, today announced the results of SONIC\u00ae Drive-In\u2019s pilot campaign using Google\u2019s RCS Business Messaging. Using Mobivity\u2019s <a href=\"https:\/\/www.mobivity.com\/products\/text-marketing\">Mobile Messaging,<\/a> the SONIC pilot broadcasted interactive and engaging messaging through RCS about its restaurant app, targeting customers across more than 3,500 locations.\u00a0 The record-setting results with RCS did not leverage offers, discounts or other incentives and:<\/p>\n<ul>\n<li>Resulted in five times as many app downloads versus previous MMS mobile messaging;<\/li>\n<li>Demonstrated a three times higher app registration rate versus typical downloads from MMS recipients; and<\/li>\n<li>Showed a 50 percent purchase rate from people who registered on the app.<\/li>\n<\/ul>\n<p>\u201cOur initial results with Mobivity\u2019s program were impressive, especially since we were using a new technology and no offers or incentives,\u201d said Kim Lewis, Vice President of Digital Strategies at SONIC Drive-In. \u201cWe look forward to expanding this digital approach with Mobivity to further drive customer engagement and frequency within our digital channels.\u201d<\/p>\n<p>As the next generation of SMS, providing rich media features found in apps, Google\u2019s RCS Business Messaging delivers the simplicity of messaging while allowing customers to find the nearest restaurant, get special offers, order and pay via mobile. <a href=\"https:\/\/ir.mobivity.com\/news-events\/press-releases\">Mobivity joined Google\u2019s Early Access Program<\/a> in 2017\u00a0and works with QSRs to implement RCS programs that deliver richer customer experiences.<\/p>\n<p>\u201cSONIC\u2019s success proves the power and effectiveness of RCS in driving customer engagement and tangible results,\u201d said Dennis Becker, Chairman and CEO at Mobivity. \u201cThe pilot\u2019s results are really remarkable considering none of the offers or incentives typically used within the QSR category were used. With RCS integrated into our Recurrency platform, we\u2019re looking forward to new opportunities with SONIC.\u201d<\/p>\n<p>To learn more about how Mobivity can put the <a href=\"https:\/\/www.mobivity.com\/products\/text-marketing\">power of RCS<\/a> to work for multi-unit franchise brands, visit <a href=\"https:\/\/www.mobivity.com\/\">mobivity.com<\/a>\/RCS or call (877) 282-7660.<\/p>\n<p><strong>About Sonic Drive-In<\/strong><\/p>\n<p>SONIC, founded in 1953, is the largest drive-in restaurant brand in the United States with more than 3,500 restaurants in 46 states. Served by SONIC\u2019s iconic Carhops, the restaurant\u2019s expansive, award-winning menu offers unique, breakfast, lunch, dinner, snack and drink options for the whole family. SONIC is part of the Inspire Brands family of restaurants. For more information, visit <a href=\"https:\/\/inspirebrands.com\/\">InspireBrands.com<\/a>.<\/p>\n<p><strong>About Mobivity<\/strong><\/p>\n<p>Brick and mortar stores struggle to manage customer connections in a digital world. Mobivity provides a platform to connect national restaurants, retailers, personal care brands, and their partners with customers to increase retention, visits, and spend. Mobivity\u2019s Recurrency platform increases customer engagement and frequency by capturing detailed POS transaction data, analyzing customer habits, and motivating customers and employees through data-driven messaging applications and rewards. For more information about Mobivity, visit\u00a0<a href=\"https:\/\/www.mobivity.com\/\">mobivity.com<\/a>\u00a0or call (877) 282-7660.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobivity Holdings Corp. (OTCQB: MFON) a global provider of personalized customer engagement solutions that drive customer frequency and spend, today announced the results of SONIC\u00ae Drive-In\u2019s pilot campaign using Google\u2019s RCS Business Messaging. Using Mobivity\u2019s Mobile Messaging, the SONIC pilot broadcasted interactive and engaging messaging through RCS about its restaurant app, targeting customers across more [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"image":null,"json":{"gsma_resources_type":"Press Release","gsma_resources_thumb":"[]","gsma_resources_file":"[]","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":"","gsma_resources_image":"[]","gsma_resources_url":"","gsma_resources_date":"","gsma_resources_button":"Download"}},"tags":[],"resource_categories":[4871],"algolia_discover_type":[9668],"class_list":["post-42008","gsma_theme_resources","type-gsma_theme_resources","status-publish","hentry","resource_categories-member-press-release","algolia_discover_type-resource"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobivity Works with SONIC Drive-In to Create Record-Setting Response with Rich Communications Services (RCS) Mobile Messaging - Membership<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/gsma_resources\/mobivity-works-with-sonic-drive-in-to-create-record-setting-response-with-rich-communications-services-rcs-mobile-messaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobivity Works with SONIC Drive-In to Create Record-Setting Response with Rich Communications Services (RCS) Mobile Messaging\" \/>\n<meta property=\"og:description\" content=\"Mobivity Holdings Corp. (OTCQB: MFON) a global provider of personalized customer engagement solutions that drive customer frequency and spend, today announced the results of SONIC\u00ae Drive-In\u2019s pilot campaign using Google\u2019s RCS Business Messaging. Using Mobivity\u2019s Mobile Messaging, the SONIC pilot broadcasted interactive and engaging messaging through RCS about its restaurant app, targeting customers across more [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/gsma_resources\/mobivity-works-with-sonic-drive-in-to-create-record-setting-response-with-rich-communications-services-rcs-mobile-messaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Membership\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-05T13:04:14+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@gsma\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mobivity Works with SONIC Drive-In to Create Record-Setting Response with Rich Communications Services (RCS) Mobile Messaging - Membership","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/gsma_resources\/mobivity-works-with-sonic-drive-in-to-create-record-setting-response-with-rich-communications-services-rcs-mobile-messaging\/","og_locale":"en_US","og_type":"article","og_title":"Mobivity Works with SONIC Drive-In to Create Record-Setting Response with Rich Communications Services (RCS) Mobile Messaging","og_description":"Mobivity Holdings Corp. (OTCQB: MFON) a global provider of personalized customer engagement solutions that drive customer frequency and spend, today announced the results of SONIC\u00ae Drive-In\u2019s pilot campaign using Google\u2019s RCS Business Messaging. Using Mobivity\u2019s Mobile Messaging, the SONIC pilot broadcasted interactive and engaging messaging through RCS about its restaurant app, targeting customers across more [&hellip;]","og_url":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/gsma_resources\/mobivity-works-with-sonic-drive-in-to-create-record-setting-response-with-rich-communications-services-rcs-mobile-messaging\/","og_site_name":"Membership","article_modified_time":"2024-11-05T13:04:14+00:00","twitter_card":"summary_large_image","twitter_site":"@gsma","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/gsma_resources\/mobivity-works-with-sonic-drive-in-to-create-record-setting-response-with-rich-communications-services-rcs-mobile-messaging\/","url":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/gsma_resources\/mobivity-works-with-sonic-drive-in-to-create-record-setting-response-with-rich-communications-services-rcs-mobile-messaging\/","name":"Mobivity Works with SONIC Drive-In to Create Record-Setting Response with Rich Communications Services (RCS) Mobile Messaging - Membership","isPartOf":{"@id":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/#website"},"datePublished":"2020-04-24T16:10:08+00:00","dateModified":"2024-11-05T13:04:14+00:00","breadcrumb":{"@id":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/gsma_resources\/mobivity-works-with-sonic-drive-in-to-create-record-setting-response-with-rich-communications-services-rcs-mobile-messaging\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gsma.com\/get-involved\/gsma-membership\/gsma_resources\/mobivity-works-with-sonic-drive-in-to-create-record-setting-response-with-rich-communications-services-rcs-mobile-messaging\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/gsma_resources\/mobivity-works-with-sonic-drive-in-to-create-record-setting-response-with-rich-communications-services-rcs-mobile-messaging\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/"},{"@type":"ListItem","position":2,"name":"Mobivity Works with SONIC Drive-In to Create Record-Setting Response with Rich Communications Services (RCS) Mobile Messaging"}]},{"@type":"WebSite","@id":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/#website","url":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/","name":"GSMA Membership","description":"","publisher":{"@id":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/#organization","name":"GSMA","url":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/#\/schema\/logo\/image\/","url":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2023\/10\/GSMA-Logo-Red-RGB.png","contentUrl":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2023\/10\/GSMA-Logo-Red-RGB.png","width":8001,"height":1255,"caption":"GSMA"},"image":{"@id":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/gsma"]}]}},"cats":[{"term_id":9670,"name":"Member Blog and Articles","slug":"blog","term_group":0,"term_taxonomy_id":9670,"taxonomy":"resource_categories","description":"GSMAs' Member Blog and Articles","parent":0,"count":69,"filter":"raw"},{"term_id":5257,"name":"Member Case Study","slug":"case-study","term_group":0,"term_taxonomy_id":5257,"taxonomy":"resource_categories","description":"GSMA Members\u2019 Case Studies","parent":0,"count":9,"filter":"raw"},{"term_id":4871,"name":"Member Press Release","slug":"member-press-release","term_group":0,"term_taxonomy_id":4871,"taxonomy":"resource_categories","description":"GSMA Members' Press Release","parent":0,"count":1081,"filter":"raw"},{"term_id":4872,"name":"Resources and Documentation","slug":"resource-document","term_group":0,"term_taxonomy_id":4872,"taxonomy":"resource_categories","description":"GSMA Members\u2019 White Paper","parent":0,"count":41,"filter":"raw"}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-json\/wp\/v2\/gsma_theme_resources\/42008"}],"collection":[{"href":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-json\/wp\/v2\/gsma_theme_resources"}],"about":[{"href":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-json\/wp\/v2\/types\/gsma_theme_resources"}],"author":[{"embeddable":true,"href":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":1,"href":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-json\/wp\/v2\/gsma_theme_resources\/42008\/revisions"}],"predecessor-version":[{"id":50258,"href":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-json\/wp\/v2\/gsma_theme_resources\/42008\/revisions\/50258"}],"wp:attachment":[{"href":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-json\/wp\/v2\/media?parent=42008"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-json\/wp\/v2\/tags?post=42008"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-json\/wp\/v2\/resource_categories?post=42008"},{"taxonomy":"algolia_discover_type","embeddable":true,"href":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-json\/wp\/v2\/algolia_discover_type?post=42008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}