{"id":50711,"date":"2024-12-24T09:21:46","date_gmt":"2024-12-24T09:21:46","guid":{"rendered":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/?post_type=gsma_theme_resources&#038;p=50711"},"modified":"2025-04-01T12:52:19","modified_gmt":"2025-04-01T11:52:19","slug":"infobip-white-paper-rcs-igniting-business-messaging-with-rich-conversations","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/gsma_resources\/infobip-white-paper-rcs-igniting-business-messaging-with-rich-conversations\/","title":{"rendered":"Infobip White Paper &#8211; RCS: Igniting business messaging with rich conversations"},"content":{"rendered":"\n<p>Learn how Rich Communication Services (RCS) can transform your business communication strategies and help you deliver conversational experiences that convert.<\/p>\n\n\n\n<p>The world of business messaging is evolving fast, and RCS is leading the way. It is the perfect blend of reliability of SMS messages and the rich features of modern messaging chat apps. And with Apple\u2019s forthcoming support of RCS on iOS 18, there\u2019s a brighter future for business communication.<\/p>\n\n\n\n<p>In collaboration with Omdia, we created a white paper:&nbsp;<strong>RCS: Igniting Business Messaging with Rich Conversations,<\/strong>&nbsp;which deep dives into the latest trends, insights and best practices to use RCS for business messaging.<\/p>\n\n\n\n<p>We explore how enterprises and telcos are leveraging this conversational channel to enhance customer engagement, streamline communication, and increase revenue.<\/p>\n\n\n\n<p>Omdia projects that global A2P RCS revenue will soar to\u00a0<strong>$4.2 billion\u00a0<\/strong>by 2029, reaching a remarkable 68%compound annual growth rate (CAGR).<\/p>\n\n\n\n<p>Also on our platform this year, we saw a significant increase in RCS interactions: 10x increase in RCS interactions compared to 2023.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"heres-what-youll-find-inside\">Here\u2019s what you\u2019ll find inside:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The new era of messaging<\/strong>: Explore how RCS transforms traditional SMS with rich media, interactive elements, and advanced features.<\/li>\n\n\n\n<li><strong>Cross-platform reach with Apple support:\u00a0<\/strong>Apple\u2019s adoption of RCS on iOS 18 will unlock access to 2.5 billion users. Find out how this move will impact global messaging strategies over the next five years.<\/li>\n\n\n\n<li><strong>Business use cases across industries:\u00a0<\/strong>See how RCS transforms businesses across various industries like finance, retail, travel, and telecommunications.<\/li>\n\n\n\n<li><strong>Boosting engagement with AI-powered messaging<\/strong>: Find out how integrating RCS with AI and GenAI transforms customer interactions, offers personalized messaging, and optimizes marketing strategies..<\/li>\n<\/ul>\n\n\n\n<p id=\"why-download-this-white-paper\">Why download this white paper:<\/p>\n\n\n\n<p>Written by industry experts, this white paper is your key to unlocking the potential of RCS and staying ahead in the competitive business messaging landscape.<\/p>\n\n\n\n<p>Whether you\u2019re a telco looking to mitigate SMS revenue loss or an enterprise aiming to enhance customer engagement, this white paper provides the insights you need to succeed.<\/p>\n\n\n\n<p>Download your copy of the white paper today and leverage RCS to boost your business messaging.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Link to download:<\/strong> https:\/\/www.infobip.com\/downloads\/rcs-igniting-business-messaging<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how Rich Communication Services (RCS) can transform your business communication strategies and help you deliver conversational experiences that convert. The world of business messaging is evolving fast, and RCS is leading the way. It is the perfect blend of reliability of SMS messages and the rich features of modern messaging chat apps. And with [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":0,"template":"","meta":{"image":"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/wp-content\/uploads\/2024\/12\/RCS_Ignite_OMDIA_infobip_2024.png","json":{"gsma_resources_type":"Document","gsma_resources_thumb":"[50712]","gsma_resources_file":"null","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":"","gsma_resources_image":"null","gsma_resources_url":"https:\/\/www.infobip.com\/downloads\/rcs-igniting-business-messaging","gsma_resources_date":"","gsma_resources_button":"Download Here"}},"tags":[],"resource_categories":[4872],"algolia_discover_type":[9664,9668],"class_list":["post-50711","gsma_theme_resources","type-gsma_theme_resources","status-publish","hentry","resource_categories-resource-document","algolia_discover_type-article","algolia_discover_type-resource"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Infobip White Paper - RCS: Igniting business messaging with rich conversations - Membership<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/gsma_resources\/infobip-white-paper-rcs-igniting-business-messaging-with-rich-conversations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infobip White Paper - RCS: Igniting business messaging with rich conversations\" \/>\n<meta property=\"og:description\" content=\"Learn how Rich Communication Services (RCS) can transform your business communication strategies and help you deliver conversational experiences that convert. 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