GSMA Digital Commerce Summit 2014

Start: Tuesday 10 June 2014

End: Tuesday 10 June 2014

Location: Shanghai, China




Implementing and delivering consumer centric services for economic growth

Time: 09:00 – 17:00
Date:  Tuesday 10th June 2014
Venue: Function Room 1, Kerry Hotel, Pudong, Shanghai, China

Event Overview

China is now the world’s second largest retail market. Total retail sales of consumer goods doubled to 20.7 trillion Yuan in 2012 from 10.8 trillion Yuan in 2008 and is gradually forging ahead to surpass US to become the next largest consumer market in the world in the next few years. With higher incomes and increasing affluence, consumers are demanding better quality and unique services.

This Summit will provide delegates with an insight into the development of digital commerce services and the role of SIM-based NFC alongside new and emerging mobile technologies in a fast growing Asian market.  In depth sessions will look at how the industry is simplifying the processes for MNOs and service providers launching services, and how collaboration is a key ingredient within this to help drive the interoperability and scale for economic growth.  It will showcase live service launches and how these pioneers in the market are growing services in the key areas of retail, transportation and finance.

9:00-10:30:  Arrival/coffee

Welcome and Keynote speeches from leading MNOs and stakeholders in the Asian market.

10.45-13.00:   Session 1:  Working with the banking and finance sectors to simplify service delivery

Launching digital commerce services and taking them to scale requires enormous collaboration from a wide range of stakeholders. This session will look at the complexities and technology choices that face the mobile and finance/banking industries and discuss how these industries are using these technologies to provide open, simple, secure solutions that will deliver a seamless consumer experience for all.  The session will be a mix of presentations and discussion panel.


Senior representatives from MNOs, finance, banking and mobile industries in Asia and globally.


13:00-14:00: Networking Lunch

14:00-17:00: Session 2:  The customer’s perspective:  Working with the ecosystem to deliver customer centric services

The mobile user of tomorrow has high expectations. His mobile phone will be a virtual gateway to the real world offering a rich consumer experience, through the use of value added services, in addition to payment for travel, shopping and ticketing, all making daily life more streamlined and convenient.

This session combines insights from the service providers, mobile operators and other key stakeholders into the opportunities afforded through the development of value-added digital commerce services such as couponing and loyalty, and how these could help drive the growth of services and consumer take-up across Asia.


Senior representatives from MNOs and ecosystem stakeholders in retail, loyalty and couponing and transport both from Asia and the rest of the world.


Target Participants:

  • Regional and global Mobile Network Operators with an interest in understanding and launching Digital Commerce and NFC services to scale.
  • Vertical industry stakeholders, in retail, transportation and finance and banking, who are interested in understanding and launching mobile services.
  • Government representatives, city leaders and other key officials.


All enquiries, please contact or


While at Mobile Asia Expo 2014 be sure to visit the Digital Commerce stand at the GSMA Members Pavilion, Hall 2, SNIEC 11 – 13 June 2014 and visit our retail themed demos.