When machines talk The power of embedded mobile solutions

Start: Wednesday 6 October 2010

End: Wednesday 6 October 2010

The potential of mobile enabled machine-to-machine (M2M) technologies for consumers and businesses is broad, allowing for the development of new business models and services, more efficient traffic management systems, and changing the way people interact. While this growing market can drive innovation and enable eco efficiency, every new technology also brings along its set of concerns and challenges.

How can Europe foster the development of M2M technologies to the benefit of all? What are the implications of M2M technologies on mobile networks? And is anything preventing the rollout of cross-Europe M2M solutions?

Wednesday 6 October 2010

07:45 – 08:00
Registration and breakfast

1. Introduction

08:00 – 08:05
Martin Whitehead, Director GSMA Europe

2. When machines talk

Embedded mobile: what business opportunities for this rapidly expanding market?
Per Simonsen, CEO Telenor Connexion

What EU policy framework to promote innovation and investment in embedded mobile?
Dr. Florent Frederix, Head of Sector RFID, Internet of Things, European Commission

Accelerating the market for mobile connectivity: the GSMA embedded mobile initiative
Ton Brand, Senior Project Director & Programme Manager Embedded Mobile, GSMA

3. Panel Discussion

08:45 – 09:45
Panel Discussion and Q&A

Moderated by David Pringle, Freelancer and former Wall Street Journal correspondent

09:45 – 10:00
Wrap–up and conclusions

Join us to take part in this critical debate on machine-to-machine technologies.