The GSMA, ETNO and Cable Europe associations, as the voice of Europe’s leading telecom and cable operators, have addressed the proposed ePrivacy Regulation via letter addressed to the European Commission and the Council Presidency. The letter has invited to consider whether the proposal on the table is an appropriate basis for adequately complementing the GDPR framework, as well as enabling the European Commission’s vision for digital leadership, a thriving data economy and trustworthy Artificial Intelligence. The three associations have called on the Commission to support a revamped proposal that effectively achieves the above-mentioned objectives.