Biometrics 2015: Consumers demand authentication solutions for a range of services

November 2, 2015

Blog

LONDON, October–The use of biometrics as a form of authentication appears to be approaching critical mass; according to Biometric Research Group, biometric smartphones will soon increase tenfold, from 200 million users in 2015, to two billion users by 2020. The confidence in biometrics as a reliable form of authentication was well reflected at the Biometrics 2015 conference which was attended by high profile figures from Visa, FIDO Alliance, Consult Hyperion and the GSMA.

Yet the central theme of the panel session ‘What the consumer really wants from Authentication’, was not the primacy of biometrics, but how biometrics could, and indeed should be used in conjunction with other forms of authentication. According to representatives from Visa, although biometrics could play a key future role in authentication, data was seen as the primary second factor that their industry needs.

Today, some banks and merchants already use data on consumer spending habits to prevent fraud by requiring ‘step-up’ authentication when a payment is judged to be unusual. However, the use of data as a means of authenticating could become a much more reliable –and widespread- with the increasing use of mobile.

As mobile becomes more deeply integrated into everyday life, mobile data can be more easily collected and used to verify the user in multiple ways. Mobile is already becoming the primary means by which people use the internet, mobile payments are sharply rising and the use of mobile across a range of other use cases, such as transport services, is also increasing. If this data were collated, consumer habits could be determined with greater precision and the risk of fraud could be greatly reduced. Data authentication would be highly convenient for the customer as it would decrease the likelihood of ‘step-up’ authentication and thereby lead to a more streamlined user experience.

Mobile Connect, the mobile industry’s secure, universal authentication solution could play a key role in facilitating the use of authentication data. It is ideally placed to be do so by virtue of the knowledge that operators have of their customers – with whom they have a trusted relationship. Operators can collect user attributes such as location, purchase history and usage history, which in turn can be used to help verify transactions. Mobile Connect also facilitates a wide range of ‘step-up’ authentication methods when needed, and offers the end user a privacy promise, giving them the control over which companies they share what data with.

The introduction of a universal authentication solution for mobile has the potential to unlock a range of new services. Panellists agreed that Mobile Connect could facilitate a number of these such as mobile car keys or flexible parental control, which restricts how a child can spend their pocket money.

As more connected and digital services are developed, consumers will increasingly demand a convenient and secure authentication solution – indeed, this was the consensus amongst panellists at Biometrics 2015. The unique position of operators as a trusted attribute holder makes Mobile Connect well placed to serve service providers across a range of verticals. To discover more information on Mobile Connect, please visit, www.GSMA.Com/MobileConnect.

Back

Mobile Connect Workshop Presentations at MWCA Identity Seminar The seminar Mobile Connect Seminar: Reducing Fraud through Secure Authentication and ID Verification Services, brought together h wider mobile ecosystem aiming to prevent fraud b...

Read more | See all Identity Resources

Mobile Connect Workshop Presentation at Mobile 360 Digital Societies i The Mobile Connect workshop: Delivering commercial success through identity services attendees had the opportunity to learn the value and commercial scalability of mobile-based ...

Read more | See all Identity Resources

Distributed Ledger Technology, Blockchains and Identity: A Regulatory This paper provides an overview of the relevant regulations for the use of distributed ledger technologies (DLT) and blockchains for digital identity. Digital identity is the bas...

Read more | See all Identity Resources

Digital Identity: Global Trends and Highlights from the United States Mobile internet traffic now accounts for more than half of all global online traffic, reaching 51.2% of the world’s total this year. There are now 8.8 billion mobile connection...

Read more | See all Identity Resources

Digital Identity: Trends and News in China and South East Asia We are living through an exciting time for digital commerce in Asia. According to the Asian Development Bank, e-commerce in Asia as a whole now makes up around a quarter of all a...

Read more | See all Identity Resources

MWCS18 Identity Innovation Labs Presentations The Identity Innovation Labs at Mobile World Congress Shanghai 2018 were a set of three stand-alone industry discussions on the latest developments in digital identity. Featuring...

Read more | See all Identity Resources

Flash News: Court Curbs India’s ID Programme India’s Supreme Court has upheld the country’s ambitious Aadhaar digital identification programme, but struck down the requirement to link mobile-phone numbers, bank accounts...

Read more | Visit Identity Blog

Key Players Gather in Istanbul as Turkey Reaches Commercial Milestone 2018 has been a year in which e-commerce ceased to be an intriguing novelty in advanced economies, and became very much a fact of everyday life on every continent. The Middle Eas...

Read more | Visit Identity Blog

Flash News: Jump in Mobile Fraud Attacks The number of mobile fraud attacks worldwide rose 24% year-on-year in the first half of 2018, according to ThreatMetrix’s analysis of the 17.6 billion digital transactions moni...

Read more | Visit Identity Blog

Achieving Clarity on the Role of Blockchain in Digital Identity As global commerce moves ever more rapidly online, secure and effective provision of digital identity is becoming the lifeblood of the world economy.  The ability to verify user...

Read more | Visit Identity Blog

Flash News: US Mobile Operators Introduce App Log-In Service The four leading mobile operators in the US – AT&T, Sprint, T-Mobile, and Verizon —demonstrated a single sign-on service for smartphones at the Mobile World Congress ...

Read more | Visit Identity Blog

Digital Identity: Crucial for the Success of Today’s Mobile-First Wo Anatoly Kvitnitsky, VP of Growth, Trulioo Our digital identities are becoming increasingly more important as we transition to a mobile-first world. These identities shape the way...

Read more | Visit Identity Blog

Contact GSMA Legal Email Preference Centre Copyright © 2018 GSMA. GSM and the GSM Logo are registered and owned by the GSMA.