Digital Identity in the GSMA Innovation City

February 21, 2017


See below for a list of digital identity demonstrations in the GSMA Innovation City

Across the globe, mobile network operators and digital service providers are incorporating Mobile Connect into their services. Growing interest from the commerce, banking, travel and government sectors reflect the critical need for a global, interoperable digital identity solution to support the oncoming wave of new consumer-centric services. With the authentication solution already deployed live in 50 countries, and with future authorisation products now available for deployment, Mobile Connect is ideally placed to become the ubiquitous identity solution of choice.

The theme “I Mobile Connect” at Mobile World Congress 2017, focuses on the voice of the consumer, showcasing real people from around the world and revealing how Mobile Connect suits their personalities and fits seamlessly into their lives.

Visit the GSMA Innovation City and experience live demonstrations of Mobile Connect from operators and service providers around the world. Discover why it is rapidly becoming the digital identity solution of choice for a new generation demanding security, privacy and a convenience.

Please note the GSMA Innovation City is now located in Hall 4, and is open to all attendees with all pass types.


See below for a list of digital identity demonstrations in the GSMA Innovation City:

Partners & Country Demonstration Description
Mobile Connect and SK Telecom digital identity solution (Korea) Live Services Demo showcasing how a KB bank customer logs into their account and transfers money using Smart Pass (SK Telecom´s digital identity solution, which uses the Mobile Connect technology).
Mobile Connect and Dialog (Sri Lanka) Live Services Demo showcasing how a Dialog costumer can log into their Dialog account using Mobile Connect.
Mobile Connect and (United Kingdom) Live Services Demo showcasing how a consumer uses Digidentity (which uses the Mobile Connect technology) to verify their identity in order to check their pension account details.
Mobile Connect and Rozee (Pakistan) Live Services Rozee is the second most visited employment website in Pakistan. This demo showcases how a user logs in to his account with Mobile Connect (and Pakistani operator Jazz) so he can apply for a job listing.
Kuack Media Group, Sony Music, Universal Music and Warner Music Live Services Mobile Connect Music is a music streaming app delivered by the market leader in white label music streaming services, Kuack Media Group. This service created for MWC17 is to promote the ease of offering this service for mobile operators and the security and convenience of accessing this app with the use of Mobile Connect. Once into Mobile Connect Music users can access over 10 million songs and videos provided by partners Sony Music, Universal Music and Warner Music.
Mobile Connect and Turkcell (Turkey) Live Services Demo showcase how a user chooses Mobile Connect as log in method to access his account on the self-care portal of Turkish operator Turkcell.
Goibibo (India) Live Services Goibibo is a premier Travel portal in India and a significant part of their traffic is through their app. Through this use case of Mobile Connect, Goibibo is able to authenticate users without their active intervention, thus improving their experience while reducing dropout rates.
e-park (Spain) Live Services e-park, Spain’s largest public on-street parking operator integrates Mobile Connect to remove friction and increase subscribers through its mobile app. e-park’s experience provides pre-registration form-filling through operator data as well as sign-on. Combined with direct carrier billing for payments, e-park is paving the way in Spain and Europe to provide customers with a truly frictionless experience.
Mobile Connect and Visa (US) Future applications Demo showcasing how a consumer can authorise a transaction higher than a specific amount while shopping. After giving their Visa card and with a total of X amount to pay, the consumer receives a message to their phone to authorise the payment.
Mobile Connect and MePIN (Canada) Future applications Demo showcasing how a consumer can log in to his online banking account as well as authorising a payment transaction.
Mobile Connect and InterBev (NSTIC, US) Future applications Demo showcasing how Mobile Connect could play an essential role in age-verification for vending machines dispensing alcoholic drinks.
Mobile Connect and SBrick Future applications Demo showcasing how a consumer could verify his or her identity when having access to a car using Mobile Connect. Mobile Connect, together with a mobile phone, could replace physical vehicle keys. User opens app and verifies identity using Mobile Connect. After having verified the identity, user is able to control the car remotely.
Mobile Connect and Safran (India) Future applications Demo showcasing how a consumer can use Mobile Connect to verify their identity in an airline self-check in scenario using biometric authentication (facial recognition).


City Opening times

Mon: 08:00 – 19:00

Tue: 08:00 – 16:30, closed for a private event 16:30 – 19:00

Wed: 08:00 – 19:00

Thu: 08:00 – 16:00


InterBeverage Services (InterBev) is an independent Spanish company which supports for almost three decades the FMCG ready to drink & eat  equipments (coolers, vending machines, dispensers, etc.)  by providing a complete range of integrated services to Brands & Corporate clients that covers the entire life-cycle of each equipment, optimizing both operating processes and technical maintenance thereof. Recently and due to InterBev digital transformation processes, a new range of on top services have come to life by developing Mobile Only concept. All of them form part of and are managed by InterBev digital platform called Nuddo.

Nuddo applies to the entire value chain of the business, from supply to end consumers, relaying on the activation of those equipment’s the core of its deployment. Equipments are now real and bidirectional points of contact between Brands and their Consumers installed at every point of sale (attended or unattended).  Besides, the Nuddo Platform provides an entire new consumer vending experience enhancing current perception of the value associated with every act of buying. Nuddo allows Brands to remotely subject the product dispense to the consumers fulfillment of whatsoever commercial, promotional and/or legal cloud conditions Brands deem appropriate to set forth. Now, and through GSMA Mobile Connect solution, Nuddo is able to authenticate in a safe and easy way users attributes in real time just before every transaction takes place, enlarging the range of products  available at a vending machine and creating a new connected ecosystem among Brands, Retails and Consumers.

MePIN & Meontrust

You can find more information about MePIN & MeonTrust in the Finland Pavilion in Hall 5, 5F31.


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Driving Mobile Connect Usage – Turkcell Looking to improve its customers’ experience and further differentiate its proposition, Turkcell launched Mobile Connect initially on its self-care mobile application and websi...

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