The Identity Programme

Enabling trust and creating value through digital identity

Across many industries such as entertainment, banking, health and e-government, services and processes are becoming both more digital and more mobile. This has resulted in unprecedented efficiency and convenience for individuals and businesses alike. However, consumers are increasingly demanding to access these services securely by being shielded by robust privacy safeguards and strong data protection.

Built on the successes and strategic insights delivered by the GSMA Mobile Identity programme in 2013, the GSMA Identity programme is one of the GSMA’s top four priority programmes. It has developed Mobile Connect, a digital identity solution that offers a safe, seamless and convenient consumer experience, a consistent user interface and low barriers to entry across the digital identity ecosystem – thereby enabling global scale.

Mobile Connect is a secure login system that enables individuals to access their online accounts with just a single click or, where appropriate, automatically. Mobile Connect can provide different levels of security, ranging from low-level website access to highly-secure bank-grade authentication. Mobile Connect promises to make passwords a thing of the past. To use the service, individuals subscribing to a participating operator simply need to click on a website’s Mobile Connect button.

A new standard in digital authentication, Mobile Connect will help mobile operators to manage consumers’ digital identities across multiple online services, ranging from access to content and services on the web through to more secure e-government and banking services.

Programme objectives

Leveraging existing operator strengths to enable the digital ecosystem

Mobile Connect capitalises on existing assets (e.g. SIM, authentication, trust, registration process) to enable new products and services across a range of industry verticals (e.g. healthcare, retail, etc.), generate new revenue, and increase customer satisfaction, stickiness and lifetime value whilst enabling scale.

Enabling “This digital life”:

Mobile Connect is ideally placed to provide the necessary authentication capabilities to enable consumers, businesses and governments alike to interact and access services in a private, trusted and secure environment

Comfort and satisfaction for end users:

Mobile Connect will provide a streamlined experience for consumers; they will no longer need to create and manage multiple user names and passwords as the authentication and identification solution being developed will use the subscriber’s mobile phone number or mobile user name and information contained in the secure SIM card.

Ending the trade-off between convenience and security:

Mobile identity is inherently more secure than existing ID solutions without compromising convenience for the consumer, with the operator able to add authentication layers appropriate to context and service provider requirements

Simplicity, security and privacy for end-users:

For consumers, digital identity solutions such as Mobile Connect offer privacy protection, reduce the risk of identity theft and simplify the login experience for a range of services, such as retail, healthcare, government and banking, among others

Scale and interoperability:

Mobile Connect will utilise the OpenID Connect protocol, offering broad interoperability across mobile operators and digital service providers, further ensuring a seamless experience for consumers.

The GSMA is working with all leading mobile operators globally and also working in-county with a broader set of ecosystem players, such as governments, banks and retailers, to help roll-out mobile enabled digital identity solutions.

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Want to get involved with the Personal Data Programme? Find out more here.

The GSMA is working with leading mobile operators globally and in specific countries with a broader set of ecosystem players, such as governments, banks and retailers, to help roll out mobileenabled digital identity solutions.

 

Want to get involved with the Identity Programme? Find out more here

Driving Mobile Connect Usage – Turkcell Looking to improve its customers’ experience and further differentiate its proposition, Turkcell launched Mobile Connect initially on its self-care mobile application and websi...

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Mobile Connect London Summit: Presentations Taking place on the 25th and 26th April, the Mobile Connect London Summit was a forum for leading figures in the wider mobile industry to debate the most pressing issues in the...

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The PSD2 Opportunity: Mobile Operators and Fintech This paper discusses the opportunities relating to the partnership between mobile network operators and fintech companies, and how both parties can benefit from each others&#...

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SK Telecom: Integrating Existing Identity Solutions into Mobile Connec In December 2016, SKT adapted both T-Auth and T-ID to comply with the Mobile Connect specifications. The goal was to make it easier for international customers to use SKT’s app...

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Seminar Presentations from Mobile World Congress 2017 Mobile World Congress 2017 hosted three industry seminars on Mobile Connect and the future of digital identity.  You can find out more about each of these subjects by downloadin...

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SIM Toolkit Device Requirements to Improve Mobile Connect Customer Exp This document presents the requirements for the device to improve the user experience of the Mobile Connect SIM applet authenticator. The ETSI (The European Telecommunications St...

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Could UK’s Planned GDPR Implementation Signal Global Trend? Earlier this week, the UK Government announced its plans to introduce new legislation that will give citizens greater control of their personal data. The legislation will expand ...

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MWCA: Digital Identity in the Innovation City See below for a list of digital identity demonstrations in the GSMA Innovation City As the Americas experiences explosive growth in its digital economy, businesses across the...

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Markets Turn Their Focus to Cross-Border Trade of Digital Services Since the drafting of eIDAS in 2014, there has been a renewed interest from businesses, particularly in Europe, in secure cross-border trade using digital services. Initiatives s...

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Mobile Connect-eIDAS Pilot Prepares for Secure Cross-Border Trade Marta Ienco, Head of the Government & Regulatory affairs, Personal Data   As we draw closer to the implementation of the eIDAS Regulation in September 2018, both governments...

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Asia’s Mobile Industry Unites behind Mobile Connect Download presentations from the event Shanghai—A broad array of MNO’s across Asia have underscored their commitment to Mobile Connect after revealing how the identity solutio...

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GSMA-FIDO Collaboration a Step Towards Secure Authentication The recent collaborative agreement between the GSMA and the FIDO Alliance, the ecosystem for standards-based, interoperable authentication, is a sign that the digital community i...

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Mobile World Congress Americas September 12, 2017 With digital services blossoming all over the Americas, digital identity is becoming critical to the success of the region’s overall digital economy. Mobile Connect will be...

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MWCA: Mobile Connect Networking Drinks September 12, 2017 The GSMA Identity programme is hosting an evening of networking and cocktails – we would be delighted if you could join us! 17:00-19:00, 12 September, Moscone Center, Lev...

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MWCA: Delivering Global Mobile Identity Services September 13, 2017 Register now Mobile Connect is the global mobile industry’s secure universal identity solution.  Now available to over 3 billion consumers worldwide, and with 52 operators dep...

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Mobile Connect Summit – Singapore November 21, 2017 Following April’s successful Mobile Connect Summit in London, we are pleased to confirm that we will soon be hosting another regional Summit – this time in Singapore...

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