The Identity Programme

Enabling trust and creating value through digital identity

Across many industries such as entertainment, banking, health and e-government, services and processes are becoming both more digital and more mobile. This has resulted in unprecedented efficiency and convenience for individuals and businesses alike. However, consumers are increasingly demanding to access these services securely by being shielded by robust privacy safeguards and strong data protection.

Built on the successes and strategic insights delivered by the GSMA Mobile Identity programme in 2013, the GSMA Identity programme is one of the GSMA’s top four priority programmes. It has developed Mobile Connect, a digital identity solution that offers a safe, seamless and convenient consumer experience, a consistent user interface and low barriers to entry across the digital identity ecosystem – thereby enabling global scale.

Mobile Connect is a secure login system that enables individuals to access their online accounts with just a single click or, where appropriate, automatically. Mobile Connect can provide different levels of security, ranging from low-level website access to highly-secure bank-grade authentication. Mobile Connect promises to make passwords a thing of the past. To use the service, individuals subscribing to a participating operator simply need to click on a website’s Mobile Connect button.

A new standard in digital authentication, Mobile Connect will help mobile operators to manage consumers’ digital identities across multiple online services, ranging from access to content and services on the web through to more secure e-government and banking services.

Programme objectives

Leveraging existing operator strengths to enable the digital ecosystem

Mobile Connect capitalises on existing assets (e.g. SIM, authentication, trust, registration process) to enable new products and services across a range of industry verticals (e.g. healthcare, retail, etc.), generate new revenue, and increase customer satisfaction, stickiness and lifetime value whilst enabling scale.

Enabling “This digital life”:

Mobile Connect is ideally placed to provide the necessary authentication capabilities to enable consumers, businesses and governments alike to interact and access services in a private, trusted and secure environment

Comfort and satisfaction for end users:

Mobile Connect will provide a streamlined experience for consumers; they will no longer need to create and manage multiple user names and passwords as the authentication and identification solution being developed will use the subscriber’s mobile phone number or mobile user name and information contained in the secure SIM card.

Ending the trade-off between convenience and security:

Mobile identity is inherently more secure than existing ID solutions without compromising convenience for the consumer, with the operator able to add authentication layers appropriate to context and service provider requirements

Simplicity, security and privacy for end-users:

For consumers, digital identity solutions such as Mobile Connect offer privacy protection, reduce the risk of identity theft and simplify the login experience for a range of services, such as retail, healthcare, government and banking, among others

Scale and interoperability:

Mobile Connect will utilise the OpenID Connect protocol, offering broad interoperability across mobile operators and digital service providers, further ensuring a seamless experience for consumers.

The GSMA is working with all leading mobile operators globally and also working in-county with a broader set of ecosystem players, such as governments, banks and retailers, to help roll-out mobile enabled digital identity solutions.

Operator Logos

Want to get involved with the Personal Data Programme? Find out more here.

The GSMA is working with leading mobile operators globally and in specific countries with a broader set of ecosystem players, such as governments, banks and retailers, to help roll out mobileenabled digital identity solutions.

 

Want to get involved with the Identity Programme? Find out more here

Presentations from M360 Series – Russia & CIS The 2018 GSMA Mobile 360 Series – Russia & CIS was a regionally-focused event drawing on global case studies for senior-level leaders from government & regulatory bodi...

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Presentations: Delivering Commercial Success Through Identity Services The GSMA Identity recently partnered with Turkcell to co-host an event in Istanbul which explored Turkey’s journey towards becoming the first Mobile Connect commercially su...

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Mobile Connect Workshop Presentations at MWCA Identity Seminar The seminar Mobile Connect Seminar: Reducing Fraud through Secure Authentication and ID Verification Services, brought together h wider mobile ecosystem aiming to prevent fraud b...

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Mobile Connect Workshop Presentation at Mobile 360 Digital Societies i The Mobile Connect workshop: Delivering commercial success through identity services attendees had the opportunity to learn the value and commercial scalability of mobile-based ...

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Distributed Ledger Technology, Blockchains and Identity: A Regulatory This paper provides an overview of the relevant regulations for the use of distributed ledger technologies (DLT) and blockchains for digital identity. Digital identity is the bas...

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Digital Identity: Global Trends and Highlights from the United States Mobile internet traffic now accounts for more than half of all global online traffic, reaching 51.2% of the world’s total this year. There are now 8.8 billion mobile connection...

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Flash News: UK Explores Digital ID for Teenagers System would verify age to prevent access to online pornography The UK government is considering introducing a “digital passport” system to help stop teenagers from being exp...

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Flash News: Internet Accounts Sell For a Few Dollars Cybersecurity firm outlines widespread availability of compromised usernames and passwords Stolen account details for online entertainment services, such as Netflix and Spotify, ...

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eIDAS: a Tool for Liberation which Opens up the future of Global Trade Andrea Servida Head of eGovernment and Trust, European Commission When I think of mobile communications – in particular, of the smartphone – I see a token of freedom.  Havin...

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Flash News: Brexit Smartphone App Hits Snag Report says UK app for checking the identity of EU citizens won’t work on iPhones The UK government plans to launch a smartphone app to enable the 3.5 million EU citizens livin...

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News Flash: IPification Becomes Mobile Connect Compliant Leading company in Asia for providing Security and Data Backup solutions, Benefit Vantage Limited (BVL), with its mobile authentication solution called IPification, announced tha...

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News Flash: Singapore Mobilises Government Transactions The Singapore government has launched the SingPass Mobile app to make it easier for citizens to conduct government transactions, such as applying for HDB (Housing and Development...

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Identity Hangout: Monetising Identity Services December 05, 2018 The GSMA Identity team will be organising an online Identity Hangout which will explore value and commercial scalability of mobile-based identity services. The online event is t...

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Identity at MWC19 Barcelona February 25, 2019 Discover the latest innovations, market developments and business strategies in digital identity at MWC19 Barcelona. More details to follow. Register for MWC19 Barcelona...

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