The Identity Programme

Enabling trust and creating value through digital identity

Across many industries such as entertainment, banking, health and e-government, services and processes are becoming both more digital and more mobile. This has resulted in unprecedented efficiency and convenience for individuals and businesses alike. However, consumers are increasingly demanding to access these services securely by being shielded by robust privacy safeguards and strong data protection.

Built on the successes and strategic insights delivered by the GSMA Mobile Identity programme in 2013, the GSMA Identity programme is one of the GSMA’s top four priority programmes. It has developed Mobile Connect, a digital identity solution that offers a safe, seamless and convenient consumer experience, a consistent user interface and low barriers to entry across the digital identity ecosystem – thereby enabling global scale.

Mobile Connect is a secure login system that enables individuals to access their online accounts with just a single click or, where appropriate, automatically. Mobile Connect can provide different levels of security, ranging from low-level website access to highly-secure bank-grade authentication. Mobile Connect promises to make passwords a thing of the past. To use the service, individuals subscribing to a participating operator simply need to click on a website’s Mobile Connect button.

A new standard in digital authentication, Mobile Connect will help mobile operators to manage consumers’ digital identities across multiple online services, ranging from access to content and services on the web through to more secure e-government and banking services.

Programme objectives

Leveraging existing operator strengths to enable the digital ecosystem

Mobile Connect capitalises on existing assets (e.g. SIM, authentication, trust, registration process) to enable new products and services across a range of industry verticals (e.g. healthcare, retail, etc.), generate new revenue, and increase customer satisfaction, stickiness and lifetime value whilst enabling scale.

Enabling “This digital life”:

Mobile Connect is ideally placed to provide the necessary authentication capabilities to enable consumers, businesses and governments alike to interact and access services in a private, trusted and secure environment

Comfort and satisfaction for end users:

Mobile Connect will provide a streamlined experience for consumers; they will no longer need to create and manage multiple user names and passwords as the authentication and identification solution being developed will use the subscriber’s mobile phone number or mobile user name and information contained in the secure SIM card.

Ending the trade-off between convenience and security:

Mobile identity is inherently more secure than existing ID solutions without compromising convenience for the consumer, with the operator able to add authentication layers appropriate to context and service provider requirements

Simplicity, security and privacy for end-users:

For consumers, digital identity solutions such as Mobile Connect offer privacy protection, reduce the risk of identity theft and simplify the login experience for a range of services, such as retail, healthcare, government and banking, among others

Scale and interoperability:

Mobile Connect will utilise the OpenID Connect protocol, offering broad interoperability across mobile operators and digital service providers, further ensuring a seamless experience for consumers.

The GSMA is working with all leading mobile operators globally and also working in-county with a broader set of ecosystem players, such as governments, banks and retailers, to help roll-out mobile enabled digital identity solutions.

Operator Logos

Want to get involved with the Personal Data Programme? Find out more here.

The GSMA is working with leading mobile operators globally and in specific countries with a broader set of ecosystem players, such as governments, banks and retailers, to help roll out mobileenabled digital identity solutions.

 

Want to get involved with the Identity Programme? Find out more here

Report: Mobile Connect Turbocharges New Services How Turkcell’s mobile authentication service is helping Turkey’s start-ups to grow This case study explores how Turkcell is harnessing the global Mobile Connect authenticatio...

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Identity Hangout: Decentralised Identity – Material The GSMA Identity team was joined by Andrew Tobin from Evernym to discuss the role of identity and the mobile industry in decentralised identity. Presentation Audio...

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MWC19 Barcelona Seminar Presentations The industry seminars at Mobile World Congress have developed a reputation for being one of the leading ways in which to discover the plans and motives of any given market. Below...

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Mobile Connect Platforms & Operations services The GSMA offers a series of technical platforms and services designed to help mobile network operators and service providers deploy Mobile Connect successfully. This document co...

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The Identity Guide to MWC 19 Barcelona With mobile internet traffic accounting for more than half of all global online traffic, the nature of digital identity is changing. Our impressions and personal information are ...

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Presentation: Identity Hangout Delivering Identity Services The first Identity Hangout: Delivering Identity Services on 5 December explored the value and commercial scalability of mobile-based identity services. The online event was targ...

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Biometric authentication is getting stronger – so we’ll be seeing David Pollington, Head of Service Access, Identity, GSMA Biometric authentication has been around for some time but is now becoming mainstream. Why? It’s mostly down to the wea...

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Digital Identity: if you Streamline it, They Will Come Digital startups face all manner of challenges, and identity is no exception.  However strong the service offering, if registration and login processes detract from the user exp...

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Flash News: Multi-factor Authentication Gains Traction Report says SMS is the most widely used method of adding an extra layer of security Almost 30% of businesses are now using multi-factor authentication to enable customers to acce...

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News Flash: Big Names Back Digital ID Start-Ups SoftBank, Salesforce, Microsoft & PayPal make strategic investments in ID innovators SoftBank Investment, Salesforce Ventures and M12 (formerly Microsoft Ventures) all partic...

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News Flash: Australia Accelerates Digital Identity Push Federal government allocates additional funds for myGovID system Australia’s government has injected a further AUS$67 million (US$48 million) into the development of its myGovI...

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The Future of Digital Identity is Simplicity, Decentralisation and Con Last year was a complicated one for digital enterprise, with highlights and more bracing moments – and at the centre of that developing picture has been digital identity. On on...

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Identity Hangout: Controlling fake online identities June 12, 2019 Hear what´s new in the identity space. This Hangout will focus on fake online identities and how the mobile industry can help control it....

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