The Identity Programme

Enabling trust and creating value through digital identity

Across many industries such as entertainment, banking, health and e-government, services and processes are becoming both more digital and more mobile. This has resulted in unprecedented efficiency and convenience for individuals and businesses alike. However, consumers are increasingly demanding to access these services securely by being shielded by robust privacy safeguards and strong data protection.

Built on the successes and strategic insights delivered by the GSMA Mobile Identity programme in 2013, the GSMA Identity programme is one of the GSMA’s top four priority programmes. It has developed Mobile Connect, a digital identity solution that offers a safe, seamless and convenient consumer experience, a consistent user interface and low barriers to entry across the digital identity ecosystem – thereby enabling global scale.

Mobile Connect is a secure login system that enables individuals to access their online accounts with just a single click or, where appropriate, automatically. Mobile Connect can provide different levels of security, ranging from low-level website access to highly-secure bank-grade authentication. Mobile Connect promises to make passwords a thing of the past. To use the service, individuals subscribing to a participating operator simply need to click on a website’s Mobile Connect button.

A new standard in digital authentication, Mobile Connect will help mobile operators to manage consumers’ digital identities across multiple online services, ranging from access to content and services on the web through to more secure e-government and banking services.

Programme objectives

Leveraging existing operator strengths to enable the digital ecosystem

Mobile Connect capitalises on existing assets (e.g. SIM, authentication, trust, registration process) to enable new products and services across a range of industry verticals (e.g. healthcare, retail, etc.), generate new revenue, and increase customer satisfaction, stickiness and lifetime value whilst enabling scale.

Enabling “This digital life”:

Mobile Connect is ideally placed to provide the necessary authentication capabilities to enable consumers, businesses and governments alike to interact and access services in a private, trusted and secure environment

Comfort and satisfaction for end users:

Mobile Connect will provide a streamlined experience for consumers; they will no longer need to create and manage multiple user names and passwords as the authentication and identification solution being developed will use the subscriber’s mobile phone number or mobile user name and information contained in the secure SIM card.

Ending the trade-off between convenience and security:

Mobile identity is inherently more secure than existing ID solutions without compromising convenience for the consumer, with the operator able to add authentication layers appropriate to context and service provider requirements

Simplicity, security and privacy for end-users:

For consumers, digital identity solutions such as Mobile Connect offer privacy protection, reduce the risk of identity theft and simplify the login experience for a range of services, such as retail, healthcare, government and banking, among others

Scale and interoperability:

Mobile Connect will utilise the OpenID Connect protocol, offering broad interoperability across mobile operators and digital service providers, further ensuring a seamless experience for consumers.

The GSMA is working with all leading mobile operators globally and also working in-county with a broader set of ecosystem players, such as governments, banks and retailers, to help roll-out mobile enabled digital identity solutions.

Operator Logos

Want to get involved with the Personal Data Programme? Find out more here.

The GSMA is working with leading mobile operators globally and in specific countries with a broader set of ecosystem players, such as governments, banks and retailers, to help roll out mobileenabled digital identity solutions.

 

Want to get involved with the Identity Programme? Find out more here

Strong Mobile Customer Authentication under PSD2: Comparisons and Cons The new PSD2 regulations will bring about major changes to the digital security landscape. Among the most significant of these will be the requirement to use strong customer auth...

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Mobile Connect for Cross-Border Digital Services: Lessons Learned from The GSMA has released the results of the Mobile Connect and eIDAS implementation pilot. The year-long collaboration brought together several public and private sector organisatio...

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Mobile Authentication: Capitalising on China’s Identity Market China Mobile have firmly established themselves in the digital identity market. The network operator’s identity service, Mobile Authentication, offers a range of authentication...

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Mobile Connect in the GSMA Innovation City @MWC18 Mobile Connect, the mobile industry’s identity solution, will be present at Mobile World Congress’ GSMA Innovation City where attendees will have the opportunity to e...

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Presentations from the Mobile Connect Summit Singapore The Mobile Connect Summit was a forum for all stakeholders engaged with digital identity and  addressed the status of Mobile Connect deployments both globally and in the Asian m...

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Mobile Connect Privacy Principles The Mobile Connect Privacy Principles are intended to guide the use of personal information in Mobile Connect branded services. Mobile Connect enables verified authentication, au...

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CAPS Report on Authentication and Mobile Payments to aid Implementatio With PSD2’s Regulatory Technical Standards now published, the broader financial ecosystem is moving closer towards full-scale implementation of the EU’s revised payment servi...

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eIDAS Pilot Recommends Mobile Connect for Cross-Border Digital Service Having removed many of the barriers to European cross-border trade by way of the Single Market, the European Commission’s vision of a Digital Single Market aims to create secur...

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MWC18: Operators Poised to make Unique Contribution to Securing Trust As the digital economy grows, and the Internet of Things expands, digital identity authentication will play an increasingly routine role in the lives of billions around the world...

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Securing Trust in India’s Digital Citizenship Jai Rajaraman, Vice President and Global Head of Technology User privacy has been at the forefront of debates over digital identity since their inception.  The case of Aadhaar, ...

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Digital Identity: What to Expect in 2018 2017 was a profoundly important year in digital identity.  The tide turned decisively against usernames and passwords, with more than 86% of consumers expressing doubts over the...

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China Mobile Now Scales up GSMA Mobile Connect for Global Authenticati China Mobile have announced their intention to advance in the digital identity market Sihan Bo Chen, Head of Greater China, GSMA A steady rise in spam and fraudulent activity in ...

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Mobile Connect at Mobile World Congress 2018 February 26, 2018 The GSMA’s Identity team will be present at this year’s Mobile World Congress 2018, where Mobile Connect, the mobile industry’s identity solution, will be showc...

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MWC18 Seminar: Data Attributes as the New Digital Identity Currency February 26, 2018 During this seminar we will focus on how attributes are becoming the new digital identity currency and how cross border identity transactions will shape ecommerce. A number of di...

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MWC18 Seminar: How are Identity Regulations Shaping the Digital World? February 27, 2018 The seminar will focus on how technology and digital services are increasingly facing new challenges and opportunities to keep pace with today’s digital transformation. During ...

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