The Identity Programme

Enabling trust and creating value through digital identity

Across many industries such as entertainment, banking, health and e-government, services and processes are becoming both more digital and more mobile. This has resulted in unprecedented efficiency and convenience for individuals and businesses alike. However, consumers are increasingly demanding to access these services securely by being shielded by robust privacy safeguards and strong data protection.

Built on the successes and strategic insights delivered by the GSMA Mobile Identity programme in 2013, the GSMA Identity programme is one of the GSMA’s top four priority programmes. It has developed Mobile Connect, a digital identity solution that offers a safe, seamless and convenient consumer experience, a consistent user interface and low barriers to entry across the digital identity ecosystem – thereby enabling global scale.

Mobile Connect is a secure login system that enables individuals to access their online accounts with just a single click or, where appropriate, automatically. Mobile Connect can provide different levels of security, ranging from low-level website access to highly-secure bank-grade authentication. Mobile Connect promises to make passwords a thing of the past. To use the service, individuals subscribing to a participating operator simply need to click on a website’s Mobile Connect button.

A new standard in digital authentication, Mobile Connect will help mobile operators to manage consumers’ digital identities across multiple online services, ranging from access to content and services on the web through to more secure e-government and banking services.

Programme objectives

Leveraging existing operator strengths to enable the digital ecosystem

Mobile Connect capitalises on existing assets (e.g. SIM, authentication, trust, registration process) to enable new products and services across a range of industry verticals (e.g. healthcare, retail, etc.), generate new revenue, and increase customer satisfaction, stickiness and lifetime value whilst enabling scale.

Enabling “This digital life”:

Mobile Connect is ideally placed to provide the necessary authentication capabilities to enable consumers, businesses and governments alike to interact and access services in a private, trusted and secure environment

Comfort and satisfaction for end users:

Mobile Connect will provide a streamlined experience for consumers; they will no longer need to create and manage multiple user names and passwords as the authentication and identification solution being developed will use the subscriber’s mobile phone number or mobile user name and information contained in the secure SIM card.

Ending the trade-off between convenience and security:

Mobile identity is inherently more secure than existing ID solutions without compromising convenience for the consumer, with the operator able to add authentication layers appropriate to context and service provider requirements

Simplicity, security and privacy for end-users:

For consumers, digital identity solutions such as Mobile Connect offer privacy protection, reduce the risk of identity theft and simplify the login experience for a range of services, such as retail, healthcare, government and banking, among others

Scale and interoperability:

Mobile Connect will utilise the OpenID Connect protocol, offering broad interoperability across mobile operators and digital service providers, further ensuring a seamless experience for consumers.

The GSMA is working with all leading mobile operators globally and also working in-county with a broader set of ecosystem players, such as governments, banks and retailers, to help roll-out mobile enabled digital identity solutions.

Operator Logos

Want to get involved with the Personal Data Programme? Find out more here.

The GSMA is working with leading mobile operators globally and in specific countries with a broader set of ecosystem players, such as governments, banks and retailers, to help roll out mobileenabled digital identity solutions.

 

Want to get involved with the Identity Programme? Find out more here

Presentation: Identity Hangout Delivering Identity Services The first Identity Hangout: Delivering Identity Services on 5 December explored the value and commercial scalability of mobile-based identity services. The online event was targ...

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Presentations from M360 Series – Russia & CIS The 2018 GSMA Mobile 360 Series – Russia & CIS was a regionally-focused event drawing on global case studies for senior-level leaders from government & regulatory bodi...

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Presentations: Delivering Commercial Success Through Identity Services The GSMA Identity recently partnered with Turkcell to co-host an event in Istanbul which explored Turkey’s journey towards becoming the first Mobile Connect commercially su...

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Mobile Connect Workshop Presentations at MWCA Identity Seminar The seminar Mobile Connect Seminar: Reducing Fraud through Secure Authentication and ID Verification Services, brought together h wider mobile ecosystem aiming to prevent fraud b...

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Mobile Connect Workshop Presentation at Mobile 360 Digital Societies i The Mobile Connect workshop: Delivering commercial success through identity services attendees had the opportunity to learn the value and commercial scalability of mobile-based ...

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Distributed Ledger Technology, Blockchains and Identity: A Regulatory This paper provides an overview of the relevant regulations for the use of distributed ledger technologies (DLT) and blockchains for digital identity. Digital identity is the bas...

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Operators are Primed to Enable the Transition between Analogue and Dig Rikard Strid, CEO, Clayster Having worked alongside mobile network operators for many years, it is increasingly clear that they will play an increasingly vital role in the identi...

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Fueling Digital Growth Through the Mobile Identity Ecosystem -Pierre Demarche, VP of Marketing & Product Management – TeleSign The digital landscape is one of constant and rapid evolution, fueled by new ideas and new technologies...

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News Flash: German Regulator Seeks to Restrict Facebook Bundeskartellamt rules Facebook needs users’ consent to combine personal data from different services Germany’s federal cartel office has ruled that personal data collected b...

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News Flash: Call for Consistent and Comprehensive Digital ID The Governor of the Bank of England makes case for robust digital identification A consistent and comprehensive approach to digital identification is key to unlocking many of the...

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The Hitchhiker’s Guide to the Growing Pace of Identity Services in t David Pollington, Head of Service Access, Identity, GSMA There would be little sense in denying that, along with the major strides made in digital identity over the past year, th...

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News Flash: Digital IDs Could Fuel Economic Growth Research suggests wider use of digital identification could lift GDP by up to 13% The extension of digital identification “to a large part of the population could unlock econom...

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Identity at MWC19 Barcelona February 25, 2019 Identity is the bedrock on which all digital services depend and as such is central to this year’s Mobile World Congress. We invite you to join our events in Barcelona to h...

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MWC19 Seminar – Mobile Connect: The Rise of Digital Identity February 25, 2019 This seminar will focus on the consolidation and growth of Mobile Connect as a successful identity service offered by the mobile operators around the globe. The seminar will c...

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MWC19 Seminar – The Future of Digital Identity: From Revolutiona February 26, 2019 It’s been a tempestuous year in digital identity with major breaches hitting the press on an almost weekly basis. This seminar will look at some of the latest research in use...

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Identity Hangout March 21, 2019 Join the second Identity Hangout to hear what’s new on the identity space. The GSMA Identity team will be joined by Andrew Tobin from Evernym to talk about this as well as disc...

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