Mobile Connect for Commerce

 

The shift from brick and mortar to digital commerce is reshaping commercial life.  Increased consumer engagement, loyalty and the innovative use of contextual commerce are some of ways in which digital commerce is enabling merchants and digital service providers to drive sales.

In order to reap these benefits, businesses must create services which are convenient, secure and respect consumer-privacy. A rich body of evidence suggests that so far, merchants are struggling to capitalise on this opportunity; cart abandonment is rising year on year and consumer concern over security of commercial services is inhibiting engagement.

Mobile Connect, the innovative operator-developed digital identity solution, provides simple, secure and convenient access to online services, replacing the need for multiple usernames and passwords. It combines the consumer’s unique mobile number and an optional PIN for added security, to verify and authenticate their identity.

To find out more about how Mobile Connect can unlock sales and drive down costs of your service please email mobileconnect@gsma.com