Connected Living LatAm Summit

Start: Tuesday 26 June 2012

End: Thursday 28 June 2012

Venue: Vivo

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More than 100 people met in June at Vivo’s headquarters in São Paulo to discuss new business opportunities for growth enabled by connected devices. LatAm is an emerging region, where Connected Life can represent a revenue opportunity for mobile operators will be 92 billion USD by 2020.
During two days, network operators such as Vivo, Oi and Telenor debated with healthcare, education, automotive and Smart Cities how to accelerate this market. Their experiences were shared with the representative of Brazil’s Secretary of Communications, as well as the Ministry of Health, the National Council of Education and São Paulo municipality.

Unprecedented survey on mHealth

During the event, the results of an unprecedented survey about the advantages of mhealth amongst Brazilian doctors and patients were announced. Both believe that mHealth’s resources (use of mobile devices in medicine of public health) will enhance health treatment and patient monitoring.

The survey was conducted at the GSM Association’s request and is part of of a study that involves three other countries (USA, India and China) that will be available soon.

For more information on Brasil’s results, please click here.

Possible Tax reduction in Brazil

At the Summit, the representative of Brazil’s Secretary of Telecommunications, Maximiliano Martinhão, Diana Tomimura, also announced the intention of reaching a political agreement so that mobile operators start paying a smaller tax for each mobile station (Fistel). Fistel funds Brazil’s Telecom regulator, but its reduction is viewed by the Government and by operators as an important M2M market enabler.

For more details about the reduction of Fistel and a summary of the summit check the videos here:

To view the presentations, please check the Agenda below:

Day 1: Tuesday 26 June

08:30 Registration
  • Welcome and Introductions. GSMA, Amadeu Castro
  • Brazil’s policies to develop wireless connectivity.
    Brazil’s Secretary of Telecommunications, Maximiliano Martinhão
10:30 Telefonica’s vision for Connected Life. Vivo, Raphael Danedai Sanchez
11:00 Coffee break
11:30 Realising the opportunity of M2M – Panel discussion

12:45 Lunch break


mHealth workshop

13:45 Welcome and Introductions. GSMA, Alexis Arancibia
13:50 Key Note. Brazil’s Ministry of Health, Sylvain Nahum Levy
14:05 mHealth opportunities for Latin America:

14:35 Panel discussion:
The mHealth opportunity: Roadmap to successful mHealth deployments.

  • Chair: Jeanine Vos, GSMA
  • Conclusion and next steps: Alexis Arancibia, GSMA
15:35 Coffee break


Smart Cities workshop

15:45 Smart Cities opportunity for mobile. GSMA, Ton Brand
16:00 Smart Cities experience sharing: vendor experience

16:30 Coffee break
16:45 Encouraging innovation in Smart Cities

18:00 Networking Event


Day 2: Wednesday 27 June

mAutomotive: Latin American Telematics Roundtable

09:00 GSMA mAutomotive Project 2012/13. GSMA, Francesca Forestieri
09:15 SIMRAV: Scope, Opportunities and Expectations from the Brazilian Legislation
GRISTEC, Brazilian Trade Association of Transportation, Risk Management and tracking companies, F. Wanderley
09:45 Evolution of the Brazilian Telematics Space: Pre and Post Contran Regulation.
Volvo Group Telematics Latin America, M. Rodrigues da Luz
10:00 Location and Traffic Management Study for Brazil. Nokia, Hélder Azevedo
10:15 Owner Operator drivers in Brazil: Fleet Management Solutions. Autotrac, Rodrigo Piquet
10:30 The Fully Networked Connect Safety Car: Challenges and Opportunities into automotive Industry.
Magneti Marelli, Ricardo Takahira
10:45 Coffee Break
11:00 Stolen Vehicle Recovery. Continental, Flavio Sakai
11:15 How to market in the Integrated Telematics Cloud Services. Fujitsu Ten, Yoshi Shiraishi
11:30 Operator Opportunities & Lessons Learned.
Telenor, Fredric Liljeström
12:00 Final comments and Q&A
12:15 Lunch break
13:00 Contran: Next Steps and Opportunities for the Future of Telematics Services in Brazil. Denatran, Roberto Craveiro Rodrigues


mEducation Workshop

13:30 Brazil’s mEducation initiative. National Education Council of Brazil, Luiz Curi
14:00 GSMA’s mEducation project and market opportunities. GSMA, Jill Attewell
14:20 Debate: mEducation in Latin America

  • Mobile technologies for teaching and learning – Challenges and wider implications
  • Cultural issues that impact on mEducation adoption in Latin America
15:20 Coffee break
15:30 mEducation Experience Sharing:

17:30 Networking Event


Day 3: Thursday 28 June

Post meeting mAutomotive workshopThis is a deep dive into the results and activities of the GSMA’s mAutomotive workstream. Each session topic will present the results of the global analysis and activities to be followed by a discussion with the participants on the regional commonalities and differences with LatAm.

10:00 Forecasted Growth and Opportunities for Connected Car Services
10:30 Connectivity Options for Connected Car Services: Use Cases, Motivations, SWOT Analysis
11:00 GSMA Automotive Activities 2012/2013

  • Proof of Concept: Remote Management of Operator Credentials in Automotive
  • Trials: Charging & Payment
11:30 Connecting Cars: Innovating Business Models
12:00 Operator Opportunities & Lessons Learned
12:30 – 13:30 Networking lunch


To view more photos, please click here