#18 GSMA IoT Marketing Group Meeting

#18 GSMA IoT Marketing Group Meeting

Start: Thursday 27 January 2022 09:00

End: Thursday 27 January 2022 17:00

Venue: Online

GSMA IoT Marketing Group gathers the IoT Business, Marketing and Strategy Leads from GSMA Mobile Network Operator Members and Ecosystem Members for driving collaborative marketing opportunities. Marketing meetings are held quarterly for sharing updates on activities, market intelligence and new resources with all members to discuss new ideas and explore co-marketing opportunities.

The meetings will take place at 9:00 and 16:00 GMT respectively, for GSMA Members located in various time zones.


Time Content Presenter
5 minutes Housekeeping and GSMA Anti-trust Policy Eric Yu, Senior Marketing Manager, IoT, GSMA
10 minutes APAC 5G Industry Community Terence Wong, Market Development Director, GSMA
35 minutes MWC22 IoT Activities

  • Overview
  • 5G IoT Summit
  • eSIM Seminar
  • Industry City
  • Foundry & Forge Showcase
Andrew Parker, Technology Marketing Director, GSMA
Eric Yu, Senior Marketing Manager, IoT, GSMA

Gloria Trujillo, SIM Group Director, GSMA
Jacqueline Lynes, Marketing Manager, IoT, GSMA
Nicola Gordon, Senior Marketing Manager, IoT, GSMA
Yolanda Sanz, Technical Director – eSIM, GSMA

5 minutes GSMA IoT Recap and Upcoming Activity Eric Yu, Senior Marketing Manager, IoT, GSMA
5 minutes GSMA IoT Resources Eric Yu, Senior Marketing Manager, IoT, GSMA


Andrew Parker

Technology Marketing Director, GSMA

Andrew has over 30 years of marketing and product development experience in the telecommunications industry. Andrew has worked with the GSMA Internet of Things Programme since 2011, initially directing the €2m global Connected Life marketing campaign promoting the early growth and development of the M2M market with partners Ericsson, Qualcomm and the GSMA. Andrew has been instrumental in developing collaborative industry marketing activities including the successful Mobile IoT campaign, Innovation City technology experiential marketing, the Mobile IoT Summit series and the Intelligent Connectivity campaign. Before joining the GSMA Andrew developed and managed content services for both Nokia and 3UK, Hutchison Whampoa. Joining 3UK in 2001, Andrew developed and product managed a range of pioneering new mobile entertainment services utilising the 3G network. Previously Andrew set up and managed innovative and profitable new premium rate billing services for Mercury Communications and Cable & Wireless.

Eric Yu

Senior Marketing Manager, IoT, GSMA

Eric is a technical and experienced go-to market lead who drives strategic marketing planning and solution marketing for Mobile IoT (LPWA) and Industry 4.0 globally in the GSMA. He has driven various key industry initiatives including GSMA Innovation City technology showcase, Mobile IoT logo launches and collaborative marketing group.

Prior to joining GSMA in 2017, he was the performance marketing manager for demand generation in Cloud IaaS (SoftLayer), PaaS (Bluemix) and Cybersecurity in IBM, directing US$500k annual marketing investment.

With diversified solution marketing expertise in Windows, Office 365, virtualisation, tablets and mobile handsets, he also managed segment and stakeholder marketing in education and public sector in Microsoft.

He holds a master’s degree in marketing and a degree in industrial & systems engineering.

Gloria Trujillo

SIM Group Director, GSMA

Jacqueline Lynes

Marketing Manager, IoT, GSMA

Terence Wong

Market Development Director, APAC, GSMA

Terence serves as the Market Development Director at APAC Technology team in GSMA. He drives the GSMA IoT and Mobile Connect programmes in the APAC region.. The key focus is on IoT, bigdata, eSIM, security and Mobile Connect. He actively engages the operators, innovators, and ecosystem player in order to accelerate the rollout of the Mobile IoT leveraging cellular technology across various vertical such as Smart Agriculture, Smarty City Smart Building, Smart home, environment protection, logistics and asset tracking and other consumer market, etc. Recently, he works with 18 MNOs across 11 Asia Pacific countries to setup the APAC IoT Partnership programme that aims to accelerate the Mobile IoT ecosystem development in the APAC region.


Worked for IT/Telco industry over twenty years, Terence has strong and board experiences on telecom industries experiences on infrastructure, product development and management, consultancy, sales and marketing. He has worked for multinational companies such as Fujitsu, Nokia, and served as the architect, consultant, product lead and pre-sales head of BSS/OSS in the Asia region.


Terence has Bachelor of Engineering (Electronic Engineering) in Hong Kong University of Science and Technology and Master of Business Administration (Information Technology Management) in Hong Kong Polytechnics University, previously certified as Project Management Professional (Project Management Institute).

Nicola Gordon

Senior Marketing Manager, IoT, GSMA

Yolanda Sanz

eSIM Technical Director, GSMA

About GSMA IoT Marketing Group

This group gathers quarterly to discuss and share insights for collaborative marketing opportunities, in order to drive & accelerate the 5G IoT adoptions, and grow the overall IoT ecosystem. If you’d like to join, please contact GSMA IoT Marketing.