mLearn 2012, Helsinki

Start: Monday 15 October 2012

End: Thursday 18 October 2012

Venue: Helsinki Congress Paasitorni

The GSMA mEducation team hosted a pre-conference workshop on Monday 15 October, showcasing operator led mEducation innovation and Education Sector/Mobile Industry collaboration.

The workshop stimulated lively discussions and exchanges and we would like to thank all attendees for participating.

Please see the Agenda below to download the presentations from the workshop.

You can also download the S.W.O.T. Analysis that our morning discussions generated, and the word clouds that our role play exchange generated. Please keep in mind that these takeaways only reflect the views of the people who attended the workshop, and their views on that particular day. We hope to use these takeaways as a springboard to further discussions and actions within the mEducation space.

If you have any questions about the materials or would like to continue dialogue with the GSMA mEducation team, please do not hesitate to be in touch.

Workshop Agenda

Please note timings and details are subject to change

09:00 Registration
09:30 Welcome by GSMA and workshop explanation, Jill Attewell, GSMA
09:40 A “Pecha Kucha”style introduction session that will lead into mini-working groups identifying and discussing the strengths, weaknesses, opportunities and threats of mEducation. The conclusions drawn from these discussions will be used to create a graphic analysis of the mobile education landscape.
11:20 Tea/coffee break
11:35 Presentation 1: Françoise Tort, Senior Lecturer, Ecole Normale Supérieure de Cachan and External Evaluator for Orange France
11:55 Presentation 2: Mark McGinn, Head of O2 Learn, O2
12:15 Discussion
12:45 Quiz
12:50 Workshop close
13:00 Lunch and networking
14:00 Registration
14:30 Presentation 1: Giovanna Chiozzi, TI Lab & Global Consulting, Telecom Italia
14:50 Presentation 2: Paul Landers, Program Manager, Ericsson
15:10 Discusion
15:40 Tea/coffee break
15:55 Stakeholder role-play activity in which participants will be encouraged to take on a different role from their usual position.  Participants are asked to engage and be imaginative with the task in order to highlight attitudes, perceptions and issues surrounding the use of mobile in education.
17:10 Feedback and quick findings from the above activity
17:40 Quiz
17:50 Final remarks and workshop close



Françoise Tort, Senior Lecturer, Ecole Normale Supérieure de Cachan and External Evaluator for Orange France

Françoise is a senior lecturer at the Ecole Normale Supérieure de Cachan, one of the major French prestigious public institution of higher education and research. She is a member of the STEF (Science, Technology, Education and Training) research team. She was instrumental in the evaluation of the ‘TEN’ project, launched in June 2011, by Orange France, in partnership with Samsung and three local authorities for education. 65 teachers and 160 grade-6 pupils, in 8 schools, received tablets for use in the classroom and at home.

Mark McGinn, Head of O2 Learn, O2

Mark is currently Head of O2 Learn, which aims to help connect everyone to great teaching by building Britain’s biggest classroom. Previously Mark headed up International Marketing and Communications at (RED), the world’s leading cause-related marketing initiative, partnering with 13 iconic brands (including Nike, Apple, Starbucks, Converse, Armani, Dell, and GAP) to generate contributions for the Global Fund, to help eliminate AIDS in Africa

Giovanna Chiozzi, TI Lab & Global Consulting, Telecom Italia

fredric_liljestromSince 2001 Giovanna has been working for Telecom Italia S.p.A., first responsible for the Skill and Knowledge Management Competence Center of the Software Factory and then for Special Projects in TILab – Software Services and Solutions. She has developed skills particularly on online training, both for business and school environments, especially for innovative matters related to digital learning.

Paul Landers, Program Manager, Ericsson

fredric_liljestromPaul has worked with the design, development and delivery of bespoke learning and development solutions to corporate clients on a global basis. His speciality within this area lies within the sphere of organisational change, learning and development initiatives, and solutions focusing on learning management and comprehensive eLearning solutions.