Mobile World Congress 2014

Start: Monday 24 February 2014

End: Thursday 27 February 2014

Venue: Fira Barcelona Gran Via

Mobilising the Internet of Things: Connected Living at Mobile World Congress

Discover how we worked with our members at MWC to advance the Internet of Things.

Download the full guide to Connected Living at MWC14

GSMA Seminars
(Free to all attendees)

Connected Living: Mobilising the Internet of Things
Wednesday, 26 February
08.30 – 12.30
GSMA Seminar Theatre 1, CC1.1

This session addressed all aspects involved in mobilising the Internet of Things – including the main drivers, technology issues, standards requirements and challenges that operators and adjacent industries need to be aware of in order to capitalise on this rapid growth market.

View the videos:
Connected Living: Mobilising the Internet of Things, part 1
Connected Living: Mobilising the Internet of Things, part 2
Connected Living: Mobilising the Internet of Things, part 3

Moderator: Wakana Fujisawa, Project Director, mAutomotive, Connected Living Programme, GSMA
Richard Cockle, Programme Director, Connected Living Programme, GSMA
Chris Penrose, SVP Emerging Devices Organization, AT&T

Not so SIMple: the Embedded SIM and what it means for M2M

  • Embedded SIM specifications
  • The market opportunity
  • SIM for M2M in the future

Ian Pannell, Chief Architect, GSMA
Mark Rose, Head of Automotive, Consumer Electronics, M2M Business Development, Vodafone Group Services Limited
Angel David García Barrio, Head of Alliances and New Businesses, Global M2M, Telefonica Digital
Dr. Stéphane Petti, M2M Business Development Director, Orange Mobile Enterprise

Realising the potential of M2M – Operator value & monetising services beyond connectivity:

  • The Opportunity for Big Data
  • Making money: Billing and charging

Tom Taylor, VP, Advanced Strategy, Verizon Telematics
Laurent Walès, Head of connectivity and Multimedia, Renault
Kevin SooHoo, Technical Director of Sprint’s Advanced Analytics Lab

Preparing for 11 billion connections – the need for optimised networks, partnerships and regulatory frameworks to support many more connected devices

  • How can networks better support M2M connectivity and scale?
  • The role of standards
  • Regulatory frameworks required
  • Operator collaboration to drive economies of scale and new business opportunities globally

Irfan Goandal, Group Associate Director, Innovations, Ooredoo
Thierry Zylberberg, Executive Vice-President and General Manager Health, Orange
Mike Short, Vice President of Public Affairs, Telefonica O2.
Nasrin Dayani, Executive Director, mHealth and TeleHealth Solutions, AT&T

Partnership the key to enabling connectivity and unlocking value – discussion session

  • Opportunities for operators entering and partnering with adjacent industries

Thierry Zylberberg, Executive Vice-President and General Manager, Health, Orange
Nasrin Dayani, Executive Director, mHealth and TeleHealth Solutions, AT&T
Li-Qun Xu, Chief Scientist, China Mobile Research Institute, China Mobile
Fredrik Åkerlind, EVP Sales & AM at Telenor Connexion AB
Olle Isaksson, Head of Transport & Automotive Ericsson AB

Partnership in Motion: GSMA Grand Tour
Wednesday, 26 February
12:35 – 13:30
GSMA Seminar Theatre 1, CC1.1

This session focused on the September 2013 cycle ride from Brussels to Barcelona that offered a unique opportunity to demonstrate mobile health solutions for diabetes and conduct clinical research. It also provided a platform for reaching out to policy makers and regulators about the opportunity for mHealth solutions to help solve the ever increasing burden of healthcare costs for chronic diseases. The Grand Tour partners discussed why the event was such a valuable demonstration of mobile health for all stakeholders, and how the process itself can be a model for successful mobile health deployment. We also viewed the first set of results and preliminary conclusions of the research study.

View the video:
Partnership in Motion: GSMA Grand Tour

Petra Wilson, Chief Executive Officer, IDF
Mike Paradis, Global Sales Manager, ANT Wireless
Benjamin Sarda, mHealth Marketing Director, Orange
Stephen King, Group Communications, Etisalat
Professor Michael Trenell, Newcastle University
Nenad Simunko, Grand Tour Rider
Katie Gallagher, Policy Officer, IDF

Mobilising Ecosystems: Smart Cities
Thursday, 27 February
GSMA Seminar Theatre 1, CC1.1

This seminar focused on smart cities that are developing around the world with regional experts discussing how smart cities have moved from concept to reality. The speakers were a blend of operators, city representatives, vendors and other ecosystem players. The Smart Cities Index and the model behind it was shown during the session.

View the videos:
Mobilising Ecosystems: Smart Cities, part 1
Mobilising Ecosystems: Smart Cities, part 2

Moderator: Craig Aldridge, Project Manager, Smart Cities Project, Connected Living Programme, GSMA
Dr. Guo Chao Alex Peng, Assistant Professor in Information Systems, University of Sheffield
Dr. Manel Sanromà, CIO, Barcelona City Council
Juan Luis Núñez Tissinetti, Gerente General, Fundación País Digital
Abdulla Al Jaziri, Vice President / Strategy, Etisalat
Sherry Zameer, Vice President, Telecommunication Solutions, Middle East & Africa, Gemalto
Michael Zeto, Co-Chair, Mobility Task Force, Metro Atlanta Chamber

Mobilising Ecosystems: Education
Thursday, 27 February
GSMA Seminar Theatre 1, CC1.1

This session looked at the potential of mobile across the education and learning spectrum. With the help of expert panels from the education and mobile sectors, we attempted to understand the demand for mobile learning, its potential for improving learner outcomes and discussed the critical ingredients of successful commercial solutions.

View the video:
Mobilising Ecosystems: Education

Professor Tim Unwin, Secretary General, CTO
Panel members:
Dr. Leslie Conery, Collaborative Impact
Rupert Daniels, Director of Marketing, Cambridge University Press
Dr Antti Karjalainen, Director, Partnerships, Europe, British Council
Carles Suero Marquès, Director, Escola Garbí Pere Vergés Badalona
Henry Warren – Director, Education Services, Pearson
Carolina Jeux, CEO, Telefonica Learning Services
Tim Unwin, Director General, CTO
Yolanda Crisanto, ‎Head, Corporate Communications, Globe Telecom
Ramon Isberto, Head of Public Affairs, Smart Communications
Angela Baker, Senior Manager, Wireless Reach, Qualcomm

Connected Living at the Connected City
Hall 3, Stand 3A11 and 3A31

Experience an Internet of Things with seamless and pervasive connectivity between people and processes, enabling a wealth of valuable context-aware services delivered immediately and automatically.

Featured mobile experiences include:

  • The BMW i3 showcasing ConnectedDrive, mobile technology packed full of services and apps connecting drivers closely to the world around them.
  • The future of the connected car with Embedded SIM at its heart. Experience a virtual journey through augmented reality and see the future of driver information, mobile entertainment, vehicle telematics and associated services, such as connected insurance all powered by the Embedded SIM.
  • A demonstration of how Embedded SIM technology enables split billing and charging to provide a seamless customer experience .
  • SafeSignal, showcasing how Big Data is being used to save lives by highlighting accident hotspots for drivers through analysing driver behaviour and the city environment.
  • See our connected basketball players from PABA wearing the latest Smart Sensing sportswear monitoring their biometrics through micro technology woven into the fabric of their shirts. Players’ heart rate, location and personal stress data will be delivered to a team managers’ desk via Mobile Broadband providing vital individual player information to help optimise team performance. CityZen Sciences clothes coupled with Mobile Broadband offers huge range future applications in sport, health, transportation, everyday life and smart data management.
  • A ground-breaking mobile learning partnership among three mobile network operators and two government agencies in the Philippines. Led by the GSMA, this multi-stakeholder collaboration targets out-of-school youths in the country with a particular focus on technical and vocational education and training, especially during the last two years of secondary education.
  • Partners GSMA, Orange and Dexcom demonstrate the entirely wireless, end-to-end diabetes monitoring solution used by research subjects throughout the GSMA Grand Tour. The Grand Tour, a 2100km cycle ride from Brussels to Barcelona that took on some of the most challenging climbs in Europe, was a unique opportunity to demonstrate a multi-vendor, cross-industry mobile health solution built on interoperability guidelines.
  • A Smart Cities control centre that includes:
  • Live telematics from our connected basketball players
  • The enhanced Smart Cities Index – find out if you live in a Smart City
  • The Connected Living Tracker, a customised tool that collates mobile products and services around the globe in order to share the rapid growth of the connected mobile business opportunity
  • Live updates of the FitBit Challenge – find out where you rank