This case study explores the GSMA’s successful engagement with mobile operators and policymakers in the GCC, resulting in increased awareness and interest in incorporating mHealth into their strategic roadmaps. It also explains how the GSMA coordinated a January 2014 Memorandum of Understanding (MoU) promoting cooperation on mHealth between mobile operators in the UAE and the UAE Ministry of Health. Finally, the study outlines the GSMA’s broader regional mHealth strategy and its engagement with the Executive Council of GCC Health Ministers.