Interview: Priming the Pipeline of Opportunity

May 10, 2017

Simon Glassman of module supplier u-blox explains how the company is racing to meet pent-up demand for low power wide area connectivity

 

Simon Glassman, Head of Strategic Partnerships, EMEA, u-blox

simon-website-interviewU-blox, a global supplier of positioning and wireless semiconductors and modules, claimed a world first in June 2016 at Mobile World Congress Shanghai. The Thalwil, Switzerland-based company, announced the “world’s first cellular radio module compliant to the 3GPP Release 13, Narrowband IoT (NB-IoT) standard.”
That announcement reflects u-blox’s eagerness to meet pent-up demand for low power wide area connectivity, as delivered by NB-IoT and its sister technology LTE-M, which has also been standardised by 3GPP in June 2016. These new Mobile Internet of Things (Mobile IoT) technologies are designed to enable applications that require low cost connectivity over wide geographic areas. “We are seeing very significant market demand,” says Simon Glassman, Head of Strategic Partnerships, EMEA at u-blox. “It is quite incredible really to see the pipeline of opportunity. We have a lot of market visibility, having worked on the pre-standard trials for NB-IoT and LTE-M from an early stage.”

Glassman says u-blox is fielding requests for “tens and hundreds” of modules now. It expects those requests to grow to thousands in the first half of 2017 and tens of thousands in the second half. “From H2 onwards, we will really see the numbers start to ramp up, if the networks and the backend systems are in place,” he adds.

U-blox envisions that NB-IoT and LTE-M devices will have a battery life of more than 10 years and five-to-10 years respectively. Initially, u-blox modules will have a form factor of 26mm by 16mm, but Glassman says they will shrink over time. “They could go down to 10 by 10 realistically,” he adds. U-blox says NB-IoT modules will cost less than LTE-M modules, but the latter can deliver higher data rates, voice communications and continuous connectivity when moving between different cells.

Glassman describes NB-IoT, which can support up to 150,000 connections in a single cell, as the logical choice for water metering, gas metering, smart parking, connected street lighting, smart agriculture and other applications requiring a long battery life and minimal intervention after the initial deployment. “These sectors are where we are seeing our NB-IoT pipeline building,” he notes. Although Glassman believes that NB-IoT will also be used for some tracking applications that don’t require cell handovers, he sees LTE-M as well suited to asset tracking. LTE-M is also likely to be deployed in wearable devices, vehicles and smart city applications, he adds.

Prototyping, sampling, producing

Glassman says that u-blox is currently in a “prototyping phase” involving the controlled distribution of limited volumes of NB-IoT and LTE-M modules. It is working closely with equipment vendor Huawei and mobile operators in a number of trials. Glassman expects commercial production to begin in the second quarter of 2017.

Although exact prices will depend on volumes and will likely fall over time, Glassman says modules should be available in the single digit dollar range. “It will be competitive relative to GSM,” he says. “We want both NB-IoT and LTE-M to proliferate and they have to be competitive.”

However, Glassman stresses that u-blox aims to compete on value, rather than price, and that enterprises tend to focus on the total cost of ownership, rather than the hardware costs alone. “The word ‘quality’ is integral to our core,” he says. “We are very much focused on chipsets and modules. We don’t do applications and systems integration. Over time, we build our own chipset and create a product that is really optimized for the target market and underpinned by quality.”

Initially, u-blox plans to roll out four NB-IoT modules, each supporting a different spectrum frequency band, designed to address different markets. Glassman says the company will continue to optimise the cost and form factor of these modules, while also introducing software-defined radio elements that will allow a module to switch between three neighbouring frequency bands.

For LTE-M, u-blox is focused initially on meeting the frequency band requirements of “some large North American carriers” following a broadly similar schedule for prototyping and sampling to that envisioned for NB-IoT. U-blox has already made evaluation kits available for both technologies in limited volumes and plans to make these kits more broadly available to developers as module production volumes ramp up.

Future functionality

One of u-blox’s key differentiators is its expertise in combining location-based technologies, such as GPS, with cellular technologies. Right now, u-blox is focused on meeting customers’ price, form-factor and power consumption requirements, but Glassman says the company will add more functionality to its Mobile IoT modules and chipsets as the market develops. “Going forward, there will be options for fall-back to 2G and to incorporate global navigation satellite system (GNSS) capability,” Glassman says. “We are in a unique position in that respect. We have a lot of experience in getting GNSS and location to work closely with cellular. But as soon as you start integrating other functionality, that has an impact on cost and on the power burden.”

Although u-blox believes low power wide area technologies operating in unlicensed spectrum will continue to play a role, Glassman says that enterprises see the value of using licensed spectrum to enable the Internet of Things. He highlights mobile operators’ ability to prevent interference and guarantee quality of service, while supporting roaming. As they have the backing of a large and global ecosystem, 3GPP-standardised technologies will also have staying power. “Because you are following 3GPP standards processes, these technologies won’t disappear tomorrow,” Glassman notes.

U-blox expects developed markets to lead the adoption of NB-IoT and LTE-M, primarily because these technologies can be overlaid on their existing LTE networks. “The growth of LTE in general is quite phenomenal with lot of markets now having 90% plus coverage,” says Glassman. “Once the more mature markets have adopted these technologies, then they could snowball quite quickly. But many emerging markets are still going through consultation processes to free up spectrum for LTE.”

Although the initial Mobile IoT deployments are likely to focus on the more obvious use cases, such as water metering and smart parking, these new technologies could become platforms for a further wave of innovation, particularly in emerging markets where other forms of infrastructure are lacking. “There will be a whole plethora of use cases that have yet to be defined,” says Glassman. “Once you achieve economies of scale on the supply side that will translate into new opportunities for a long tail of innovative applications.”

Back

LTE-M Deployment Guide LTE-M (LTE-MTC low power wide area (LPWA)) is a new cellular radio access technology specified by 3GPP in Release 13 to address the fast-expanding market for low power wide area ...

Read more | See all Resources

Video: Smart London – Air Quality Monitoring with IoT Big Data Poor air quality in London and many other cities is causing an acknowledged public health problem. Air pollution is now the world’s fourth-leading fatal health risk, causing on...

Read more | See all Resources

GSMA Regulatory Position on Drones This consultation response explains the benefits of cellular connectivity in more detail before identifying potential barriers to cellular connectivity that regulators should be ...

Read more | See all Resources

NB-IoT Deployment Guide This GSMA document is the first edition of the NB-IoT Deployment Guide for mobile network operators and application service providers. It identifies a minimum set of key NB-IoT ...

Read more | See all Resources

Video: The 4th GSMA Global Mobile IoT Summit Held shortly after the launch of Mobile IoT networks in China, Germany, the Netherlands, Spain and the USA, the 4th GSMA Global Mobile IoT Summit featured some of the industry...

Read more | See all Resources

The GSMA Webinar Series 2017-2018 Mobile IoT (licensed spectrum low power wide area) networks are a high-growth area of the IoT and will play an important role in connecting up billions of new devices. Over 40 su...

Read more | See all Resources

Four Years From Now: a Glimpse into the Near Future of Mobile IoT 2017 was the year Mobile IoT became a commercial reality.  Connectivity to the Internet of Things through LPWA in licensed spectrum – the most secure and reliable means to do ...

Read more | See all Industry News

Simplicity the key to Growth in Mobile IoT say Operators Mobile IoT is now a commercial reality. 38 operators globally offer solutions through LPWA in licensed spectrum; there are now 15 commercially-launched networks, and 26 Mobile Io...

Read more | See all Industry News

AT&T Hackathon Yields Solutions in IoT from Infrastructure to Bicycles Among the most stimulating events in the lead-up to the Mobile World Congress was the Developer Hackathon. In partnership with AT&T, a special weekend session dedicated to th...

Read more | See all Industry News

GSMA Highlights US$1.8 Trillion IoT Revenue Opportunity for Mobile Network Opera London: The GSMA today announced that mobile network operators are set to benefit from an estimated US$1.8 trillion Internet of Things (IoT) revenue opportunity by 2026 boosted ...

Read more | See all Industry News

The Connected Bicycle Solution That’s Making our Cities Smarter Among the more rapid developments in IoT since the 2016 Mobile World Congress has been the progress made by Ulster-based tech start-up See.Sense. Since making their first demonst...

Read more | See all Industry News

GSMA Mobile IoT Innovators Showcase at 4YFN – MWC Americas 09:00-17:00, 12 – 14 September, Moscone Center, South Hall, 2300A The Development Cycle of Mobile IoT From stand-alone modules and development kits to companies at various st...

Read more | See all Industry News

Webinar: Mobile IoT (LPWA) for Utilities September 27, 2017 Mobile IoT technologies, also known as low power wide area (LPWA), serve a diverse range of vertical industries and applications that use low data rates, require long b...

Read more | See all Connected Living Events

Smart Cities Week October 03, 2017 Strengthening City Service Delivery with Mobile Networks The GSMA’s Smart Cities Lead Neill Young will be speaking the Smart Cities Week on 4th October. In this p...

Read more | See all Connected Living Events

GSMA IoT in European Utility Week October 03, 2017 Sponsored by Huawei, GSMA is thrilled to join and exhibit in European Utility Week in Amsterdam on 3-5 October 2017, to showcase Mobile IoT solutions to more than 12,00...

Read more | See all Connected Living Events

Webinar: Mobile IoT (LPWA) for Smart Cities October 25, 2017 REGISTER NOW Mobile IoT, also known as Low Power Wide Area (LPWA) in licensed spectrum, is ideal for smart cities solutions. Benefited from its low power consumption, l...

Read more | See all Connected Living Events

International Advanced Mobility Forum 2017 November 30, 2017 The connected vehicle market is one of the highest growth areas of the Internet of Things, with a potential application revenue of $USD 253 billion by 2025 (Machina Res...

Read more | See all Connected Living Events

Contact GSMA Legal Email Preference Centre Copyright © 2017 GSMA. GSM and the GSM Logo are registered and owned by the GSMA.