The GSMA has a presence in the Latin American region, with teams based in Buenos Aires (Argentina), Brasília and São Paulo (Brazil). GSMA Latin America is focused on managing and delivering the priorities defined by its members through GSMA governance bodies, as well as coordinating working groups and events. The team is also responsible for representing the GSMA’s views and initiatives at regional institution meetings and events.
Head of Latin America
Javier is the Director of GSMA regional office in Latin America, based in Buenos Aires. He is in charge of designing and implementing the general strategy of the association at a regional level, leading the efforts made by the public policy, innovation, technology, and marketing teams. He is responsible for representing the GSMA to mobile operators, governments, regulators, and stakeholders from related industries across the region.
Before joining the GSMA, Javier served as Google’s Commercial Director for 7 years, leading the development of telecommunications, travel and government industries in Argentina and LATAM. Throughout his career, with over 25 years of experience, he contributed from the business area to the consolidation of emerging technology sectors in Latin America, from hardware to software, and from telecommunications to the media, Internet and digital advertising. He worked with companies like IBM, Startel, MetroRED and Grupo Clarín.
Javier has a Bachelor’s Degree in Computer Science, granted by Universidad del Salvador (Argentina), and has taken a “Kellogg on Marketing” in the Kellogg School of Management from the Northwestern University (United States).
Public Policy Director
As Public Policy Director for Latin America, Lucas is responsible for developing, adapting and executing GSMA´s advocacy activities in the Region, including securing critical spectrum resources for mobile, promoting best practice in areas such as regulation, taxation, security and privacy, as well as fostering digital empowerment for citizens.
He represents GSMA in international forums, meetings and events, engaging with Governments, International Organizations, Operators and different other players in the ecosystem.
With over 15 years of experience in the telecoms industry, before joining the GSMA, Lucas held different management positions in High Tech companies such as Ericsson, Nokia and the Satellite Industry.
He holds a Master in Business Administration (MBA) from Universidad Torcuato di Tella (UTDT), an Specialization in Telecommunications Management from Instituto Tecnologico de Buenos Aires (ITBA) and has a degree in Telecommunications Engineering.
Technology & Strategic Engagement Director
Alejandro is from Argentina and has a degree in Electronic Engineering from the National Technological University, a Masters in Business Administration from the University of CEMA and postgraduate qualifications in Marketing from the University of California.
He has extensive experience in the field of ICT, holding various management positions with Telefónica group before joining the GSMA, including Director of Marketing, CEO of Terra Argentina and VP of Wholesale Business, Regulation and Strategy for Argentina. Before that Alejandro worked at NEC and in a range of technology and service companies. His areas of expertise are developing technological businesses and designing strategies in the ICT field.
Regional Marketing Director
Paula joined the GSMA in 2014 with the purpose of bringing together the mobile industry’s contribution to SDGs and the Latin American government’s social objectives in the We Care campaign. In her current position as Regional Marketing Director for Latin America, she has also represented the GSMA as Topic Chair for Digital Inclusion theme within the W20 (Women 20) group in Argentina, which advised the G20 member states on issues around gender equality and the economic empowerment of women. Before joining the GSMA, Paula held progressive communications and marketing positions in companies such as British Telecom (formerly known as Comsat Lockheed Martin), Pamar Jacques Whitford, and Reader ´s Digest and worked for ProMéxico, the Mexican federal government agency responsible for attracting foreign investment. She has also been a teacher and an independent consultant. Paula holds a BA in Public Relations and postgraduate studies in marketing communications and digital transformation.
Sr. Executive Advisor Brazil
Amadeu Castro is the most Senior Executive responsible for representing GSMA in Brazil, and driving the long term strategic initiatives of the Association in the country. In the last decade, Amadeu has served as consultant to various companies in the telecommunications sector on matters of policy and regulatory strategies. In the same period, he was CEO of National Association of Cellular Operators (ACEL) and Senate representative on the Advisory Council of Anatel. Previously, he served in the Anatel as Radiofrequency and Control Superintendent, Executive Superintendent and Substitute Consultant. Prior to its experience in Anatel, Amadeu served in the Ministry of Communications of Brazil as Director of the Planning and Engineering Department and head of the Brazilian delegation at the World Radiocommunication Conference of the ITU in 1995 and 1997. At CITEL, he was Vice President of PCC III Radiocommunications. Amadeu is graduated in Electronic Engineering from the University of Brasilia.
Outreach Director for IMEI Services
Nicolás Forster actualmente se desempeña como Outreach Director Latin America dentro del equipo global de IMEI Services de GSMA, basado en Buenos Aires. Se enfoca principalmente en el desarrollo de estos servicios en la región, colaborando con los miembros y diferentes organizaciones comerciales pertenecientes al ecosistema móvil en la adopción y utilización de estos. Posee una amplia experiencia en corporaciones globales, industria digital y telecomunicaciones. Antes de unirse a la GSMA, se desempeño como gerente regional de desarrollo de nuevos negocios en Yahoo! Hispanic Americas, así como también como gerente de estrategia e Innovación en Telecom Personal Argentina, liderando el desarrollo de nuevos servicios y los esfuerzos de innovación. Es licenciado en publicidad y marketing de la Universidad de Ciencias Empresariales y Sociales (UCES), distinguido con medalla de honor a mejor promedio.
Senior Policy Manager
Lucrecia is currently serving as Senior Policy Manager at GSMA Latin America, based in Buenos Aires. She is focused on regulatory initiatives throughout the region on Digital Inclusion, Regulatory Modernization, Competition, among others. She also supports the coordination of the Regulatory Working Group for Latin America. Before joining the GSMA, Lucrecia worked as an Advisor in international affairs at the Social Development Ministry and as an Advisor on legislative committees in the National Deputies Chamber and at the Buenos Aires Province Senate. She has a Master Degree in International Studies from the Torcuato Di Tella University and holds a degree on Political Science from the Catholic University.
Technology & Strategic Engagement Manager
Alfredo is an electronic engineer specialising in telecommunications (Buenos Aires Institute of Technology) with more than 10 years’ experience in the telecommunications industry working for leading international firms. He is a technology consultant for regulatory affairs and has extensive experience as a project leader in developing, implementing and improving performance in a wide range of technologies and systems. He has gained experience at executive level and worked for one year in Brazil. Alfredo is a certified Senior Project Manager (Ericsson) and a Project Management Professional (Project Management Institute) and has completed further training courses in leadership skills (IAE Business School, Ericsson Academy) and project management.
Marketing Communications Manager
Florencia serves as Marketing Communications Manager at GSMA Latin America, based in Buenos Aires. She is in charge of leading press, PR, social media and content development activities in the region, in close collaboration with the global PR team and all marketing teams across the organization.
Before joining the GSMA, Florencia worked as communications and training content coordinator at the Argentinean Ministry of Modernisation. She holds a degree in Communications from the University of Buenos Aires (UBA) and is currently studying to get a Masters degree in Content Management at Austral University.
Marketing Operations Manager