Mobile NFC Services: From Pilot to Commercial Launch

Start: Wednesday 11 January 2012

End: Wednesday 11 January 2012

Event Date: 11-Jan-2012 to 11-Jan-2012

GSMA gathers players from Brazilian industries to discuss the advantages of NFC technology to the Brazillian economy and society

Max Martinhão, Telecommunications Secretary from the MC, will be at the opening of the conference , to be held on the 18thJanuary 2012, in São Paulo

São Paulo, January 13, 2012 – Secretary of Telecommunications from the Ministry of Communications, Maximiliano Martinhão, will be opening a conference hosted by the GSMA in São Paulo on 18TH January, at Address Hotel. The conference will discuss the opportunities; challenges; business models and critical factors to the development of Near Field Communications (NFC) technology in the Brazilian market. The conference will be attended by representatives from the wider mobile ecosystem including representative from transportation, retail, finance, government agencies and mobile operators.

Near Field Communications (NFC) is a technology that allows two wireless devices – a few centimeters away from each other – to transfer small amounts of data securely. This technology allows for payments for goods and services such as transportation, entertainment and identification tickets, turning phones into mobile wallets.

During the event, the GSMA will be presenting the results of a global study conducted by Booz & Company, which evaluates several NFC initiatives being implemented in the world and their potential impact in a number of markets, such as the main European countries, South Korea, Japan, Brazil, and Canada.

The aim of the study is to provide an independent perspective on the potential costs and benefits of the SIM card-based NFC technology, particularly in the financial, retail, transportation and entertainment systems.