Most mobile operators in emerging countries suffer from retail stores congestion. SIM card renewal is known to be one of the reasons. In prepaid markets, cost-conscious users juggle with SIM cards to take advantage of the best offer of the moment. They switch operators opportunistically and tend to be multi-SIM owners. Thus these churned users must go to a point of sales (POS) in order to get a new SIM card with the best offer. Retail stores personnel is consequently busy with re-engaging those returning users and lacks time to sell new services. This White Paper tackles and assesses the options for easing the returning user experience in the points of sales – while reducing the reseller workload.
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