Sicap launches campaigns to incentivise mobile money users

Friday 24 Feb 2012 | Member Press Release |

Sicap has today announced the launch of real time, personalised campaigns, designed to help stimulate demand for mobile money programmes. The objective is to help operators create immediate value from upselling existing mobile money services.

“The economics of making mobile money a moneymaking service are the driving force behind the new sicap initiative” said Aleeda Fazal, Head of Mobile Commerce at sicap. Indeed, few mobile money programmes have actually achieved profitability to date and over 80% of active mobile money programmes in the world suffer from low utilization.

“Our campaigns incentivise mobile users to try, recommend and adhere to mobile money services on offer and come in response to strong demand from operators for solutions which transform their showcase mobile money services into generators of bottom line revenue,” added Ms. Fazal.

Sicap campaign services work using a set of preconfigured templates that can be launched with minimal IT integration, and therefore go live very quickly as a managed service or technology platform. Sicap expertise takes the guesswork out of campaign planning by benchmarking against success pattern data from sicap’s own suite of mobile commerce solutions and comparable solutions.

“If subscribers are attracted to services but do not follow-up, we can incentivise them to do so with a fine-tuned mix of real-time and offline targeting” said Ms. Fazal. Gaining momentum is important, since operating costs decrease significantly when 50% or more of subscribed users are actively transacting.

Sicap campaigns also tackle the underlying factors behind dormancy. For example, agent liquidity problems can spoil the customer experience and dissuade them from repeat transactions. Operators can use the sicap campaign platform to incentivise agents to do their job well. The agent datasheet, linked to the campaign platform, can trigger points, cash rewards or bonus talk time minutes for example to agents who maintain a good level of liquidity and reach a target number of transactions.

Once the pre-requisites to customer satisfaction have been addressed, operators can launch sicap campaigns which target profile groups with the aim of encouraging viral take up, incentivising users to transact more, or inciting them to try other mobile money services.


Sicap software solutions empower mobile operators to deliver a superior subscriber experience, create new revenue streams and reduce operating costs.

Sicap develops and implements solutions across the value chain, including DM, billing and loyalty, m-money, and USSD solutions. Present in 120 networks, serving 835 million subscribers in 75 countries worldwide.

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