Combines Policy and SDM to Support Creation of New Tariff Plans
TIM Brasil, a tier-one mobile operator with more than 55 million subscribers, has extended its deal with Tekelec (NASDAQ: TKLC) to manage and monetize users’ mobile data traffic. Tekelec’s Policy Server, a policy and charging rules function (PCRF), and its Subscriber Data Management (SDM) product will help TIM Brasil offer new prepaid and postpaid tariff plans for smartphone, tablet and netbook users. TIM Brasil’s marketing and network teams will be able to create new tiers and promotions designed to grow market share and revenue, and to better control network usage to lower capex and opex.
TIM Brasil initially selected Tekelec’s PCRF in early 2010, when it was the Camiant Multimedia Policy Engine. Tekelec acquired Camiant in May 2010. Earlier this year, the company augmented the Policy Server and SDM scalability and flexibility by migrating them onto the Tekelec XG middleware platform, designed to support tier one operator requirements for 3G, IMS and LTE networks. TIM Brasil has been a Tekelec customer since 2004, and has also deployed the company’s Signal Transfer Point, Mobile Messaging products and Performance Intelligence Center.
“The growth of mobile data and mobile broadband services is key to our innovation and subscriber growth,” said Rogerio Pahoor, core network manager at TIM Brasil. “Tekelec’s Policy Server and SDM support our vision of more tailored plans that give customers personalized pricing and services while allowing us to cost-efficiently grow our network. Tekelec provides the unique combination of scalability, flexibility and reliability required to capitalize on the growth of mobile data traffic and devices.”
According to a survey by the Brazilian Association of Telecommunications (Telebrasil), the country’s mobile broadband connections have nearly doubled from 15.1 million in May 2010 to 29.7 million in July 2011. Modems account for 6.9 million connections and 3G access comprises the remaining 22.8 million connections.
Tekelec has 52 policy customers – including 31 tier ones – in 39 countries. In addition to Brazil, its Latin America footprint spans Argentina, Bolivia, Chile, Colombia, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Paraguay, Peru and Uruguay. The company counts 34 SDM customers – including 11 tier ones – in 22 countries.
Policy Server manages subscribers’ access and use of devices, applications and services based on operator-defined policies. These policies direct traffic volumes and speeds, charging, admission control and quality of service (QoS) parameters. Policy Server interoperates with dozens of vendors’ products, such as a Gateway GPRS Support Node (GGSN), deep packet inspection (DPI) software and video optimization gateway to enable deployment in any type of network architecture. The SDM product family is based on a flexible back-end database, the Subscriber Data Server (SDS), that supports multiple front-end applications. TIM Brasil is deploying Tekelec’s SDS as a 3GPP Subscriber Profile Repository (SPR).
“TIM Brasil is proactively identifying innovative service plans and network quality metrics to meet subscribers’ growing demand for mobile data,” said João Plasschaert, sales director at Tekelec. “As Brazil’s 3G growth escalates and LTE is introduced in the coming years, Tekelec’s Policy Server and SDM will enable TIM Brasil to provide personalized services while cost-effectively growing its network.”
Supporting Resources
Subscriber Data Management (SDM) product brief
Subscriber Data Server (SDS) product brief
An Intelligent Approach to Monetizing Mobile Broadband white paper
Policy Control and Mobile Video: Options for Managing Growth white paper
About Tekelec
Tekelec connects people and devices to the mobile Internet. Our portfolio’s unique layer of network intelligence allows service providers to both manage and monetize the exponential growth in mobile web, video and applications traffic. Tekelec has more than 25 offices around the world serving customers in more than 100 countries. For more information visit www.tekelec.com.
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