3 strategies for mobile operators to regain inactive prepaid users and reduce point of sales congestion
Most mobile operators in emerging countries suffer from retail stores congestion. SIM card renewal is known to be one of the reasons. In prepaid markets, cost-conscious users juggle with SIM cards to take advantage of the best offer of the moment. They switch operators opportunistically and tend to be multi-SIM owners. Thus these churned users must go to a point of sales (POS) in order to get a new SIM card with the best offer. Retail stores personnel is consequently busy with re-engaging those returning users and lacks time to sell new services. This White Paper tackles and assesses the options for easing the returning user experience in the points of sales – while reducing the reseller workload.