Ad Targeting in a Multi-Screen World

Ad Targeting in a Multi-Screen World image

Getting multi-screen ad targeting right can be a real challenge. Download this whitepaper (599KB) to find out how to unlock the mobile advertising opportunity.

– Learn 6 methods to target ads by using device intelligence
– Discover how ad platforms are using device data today
– Find out about Real Time Bidding (RTB) and how to utilize its potential

Disclaimer: The views and opinions expressed in this article/press release are those of the authors and do not necessarily reflect the approved policy or position of the GSMA or its subsidiaries.

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