SMS may be said by some to be at the start of a long-term decline, but its importance to operators is still vital, both in terms of brand value and revenue. The competitive landscape means that it is now more vital than ever that operators take steps to protect their assets by investing in two key areas – revenue assurance on SMS interconnect, and spam analysis and prevention. By doing this they will protect their own revenue streams, as well as ensure that their subscribers benefit from the best user experience.
Read the white paper (2.47Mb pdf)