CSG International Accelerates Global Expansion of Content Direct to Meet Increased Demand for Digital Content Monetization
“We anticipated that 2012 would be an explosive year for direct-to-consumer digital content,” says Jim Benz, Vice President of Business Development, for CSG’s Content Direct.” The market is validating our prediction with significant demand for content storefronts, digital locker technology, and robust commerce capabilities. As a result, we are deepening our investment across the globe to stay ahead of this rapid growth in the market for solutions like Content Direct,” Benz says.
With CSG’s more than two decades of experience supporting cable operators and communication services providers worldwide and its Content Direct team’s market leadership in digital content monetization, this expansion brings mature video content monetization solutions, extensive knowledge of both the traditional and digital content businesses, and the ability to deliver digital goods such as games and books to direct-to-consumer digital content providers worldwide.
About CSG’s Content Direct Solution
CSG’s Content Direct solution empowers content creators, aggregators and distributors to easily and effectively market, monetize and manage premium digital content and customers. Content Direct is offered as either a set of software services or as an integrated solution, and allows content companies of all sizes to increase the value and return of every content transaction. The solution supports virtually all content types and commerce models, marketing promotions, advertising management, partner management, financial management, reporting, analytics and syndication. Content Direct is a complete solution and is integrated with leading digital ecosystem providers. For more information, visit our website at www.csgi.com/contentdirect.
About CSG International
(NASDAQ:CSGS) is a market-leading business support solutions and services company serving the majority of the top 100 global communications service providers, including leaders in fixed, mobile and next-generation networks such as AT&T, Comcast, DISH Network, France Telecom, MasterCard, Orange, T-Mobile, Telefonica, Time Warner Cable, Vodafone, Vivo and Verizon. With over 25 years of experience and expertise in voice, video, data and content services, CSG International offers a broad portfolio of licensed and Software-as-a-Service (SaaS)-based products and solutions that help clients compete more effectively, improve business operations and deliver a more impactful customer experience across a variety of touch points. For more information, visit our website at www.csgi.com.
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