Beijing Emay Softcom Technology Ltd. (“Emay Softcom”) and Zhuhai Xiaoyuan Technology Ltd. (“Xiaoyuan Technology”) achieved strategic cooperation on smart SMS. The partners will promote smart SMS development and popularize in 5G.

Xiaoyuan Technology is an artificial intelligence enterprise dedicated to semantic analysis technology and application. It is also an excellent service provider for business scenarios in the global smart SMS industry. The company develops and launches the letter analysis products that lead the enterprise scenario service and traffic portal, and can provide enterprises with efficient, accurate and interactive smart SMS solutions.

Emay Softcom is a world-class provider of mobile business platform for technology and solutions. Since 2001, Emay Softcom has provided mobile business products and communication services more than 500 thousand enterprises. Emay Softcom strives to build the cloud communication ecosystem, which based on “Mobile Commerce Communication + Enterprise Mobile Marketing”. RCS Business Messaging（RBM）solution provides all-round and powerful service support for enterprises to efficient operation and mobility management.

At present, the effect of enterprise SMS is not ideal. Enterprise SMS has exposed the problems such as unsatisfactory reading rates, falling conversion rates and rising costs. B2C communication is no longer satisfied with simple notifications. Enterprises need a super entrance that can provide intelligent service distribution and scenario-based traffic. With the further improvement of 5G and RCS standards, B2C communication services have more possibilities.

The co-operation can be regarded as strong enterprise partnership together. Emay Softcom and Xiaoyuan Technology will jointly promote RCS in a wider range of industry applications. Both of the partners will provide the intelligent SMS solutions, which are more efficient, accurate and interactive.