Vodafone Qatar heralds Workz partnership with award
Leading Middle East operator recognises key partner for innovation and excellence
24 April 2016, Workz Group, the mobile products and solutions provider, was formally recognised for its role in the success of long-term partner Vodafone Qatar. Vodafone Qatar awarded Workz the ‘Best Experience Support Partner’ during their 2016 CXO Awards ceremony held in Doha on 28th March, a platform which gives recognition to those who achieve service excellence for Vodafone Qatar.
Vodafone Qatar and Workz, whose partnership dates back to the operator’s launch in Qatar in 2008, have jointly developed many innovative products for the telecoms industry. Last year, the companies pioneered the introduction of a scratch and win promotion for the operator’s recharge cards. The campaign saw a revenue increase of approximately $360,000 in the month of promotion, this lead Vodafone Qatar to adopt scratch and win promotion for all its upcoming recharge card projects. Vodafone Qatar also introduced the first-ever dual country telecoms plan which was launched at a VIP London event with an exclusive gift box designed in collaboration with Workz. During the 9-year partnership, the companies have also brought to market ‘smart’ recharge cards that allow users to quickly add phone credit by scanning a QR code with their smartphone. Other projects include an enhanced demand planning and optimised inventory management which resulted in logistic savings of $500,000 and more environmentally friendly transportation methods that reduced the operator’s CO2 footprint by over 92%.
Commenting on the win, Brad Taylor, CEO, Workz Group said “The award is a source of great pride for our team. We have been working together for almost 10 years now and I think we
have a great success story. Here at Workz, we feel part of the Vodafone Qatar’s family and I believe it is the strength of the relationship and trust that has allowed us to achieve what we have together. We are working hard to continue this record with Vodafone Qatar and in every project we undertake we strive to offer winning, innovative solutions that overcome market challenges and make a difference to our clients’ businesses. “
Commenting on their long-term relationship with Workz, Asim Mirza, Head of Commercial Operations, Vodafone Qatar said “It gives me great pleasure to present Workz Group with the Best Experience Support Partner Award for playing an important role in our success. The success of a business can be summarized into 3Ps: product, process and people. At Vodafone Qatar, however, we have 4 and the 4th ‘p’ is a partner. For the past 9 years, there’s one partner who has been a key to new product launches, loyalty programs, green initiatives and cost optimisation. They have been very instrumental in implementing and bringing into market innovative ideas to make Vodafone Qatar the first. We were the first operator to develop QR Codes on recharge card; the first to launch a scratch and win card concept and first to launch environmental friendly SIM packs in the region. They also never fail to amaze us with their flexibility in delivering orders at the shortest turnaround time possible. Their work ethics and the quality of service provided enable us to give the best customer experience. Workz is not just our vendor but they have been our partner in writing our 9-year success story.”
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Workz Group, originally established in 1997, is a leading security printing and serialised product management specialist. The company provides telecom cards, secure print products, fulfilment, logistics and supply chain management services to over 60 leading mobile network operators and wireless device manufacturers.
Workz, headquartered in Dubai, is centrally located on the trade map, allowing the company to serve as a regional logistics hub for its clients across the Middle East, Africa, Europe and Asia. The company is ISO 9001 Quality Management and ISO 27001 Information Security certified and processes over 500 billion data records each year. Workz has also been recognised as the Best Experience Support Partner at the 2016 Vodafone Qatar CXO Awards.
Workz Group consists of two main entities; Workz Media FZ LLC and Workz Cargo LLC.
For more information on Workz Group, please visit www.workz.com
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