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Key learnings from Tigo’s initiative to digitise Rwanda’s tea value chain

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As part of our activities at Mobile – 360 Africa this year, Tigo Rwanda and Access to Finance Rwanda (AFR) co-hosted the mAgri team, our guests and the GSMA’s Chief Regulatory Officer John Giusti, on a field trip to visit a tea value chain digitisation deployment in ...

A value chain approach to boost farmer access to finance: Learnings from GSMA Mobile 360 Africa

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Driving around the city, my eyes gleamed at what they could see, engulfed by beautiful hills at every turn – Rwanda truly lives up to its nickname – the land of a thousand hills. The country has made huge strides in the last 24 years, I watched as people tapped their cards ...

Digitising agricultural value chains in Sri Lanka using Human Centred Design

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Since June 2017, the GSMA mAgri programme has been working with the Digital services team at Dialog Axiata PLC (Dialog) in Sri Lanka to explore opportunities for developing a business-to-business (B2B) service for last mile digitisation in agriculture.  Sri Lanka has a large ...

#CaseForChange: Mobile service is bringing traditional farming into the 21st Century across Sri Lanka

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Dedicated to the UN Sustainable Development Goals and connecting everyone and everything to a better future, mobile operators are transforming millions of people’s lives. To tell these stories of human impact, the #CaseForChange is packed with the latest tech and travelling ...

Supporting our members to rethink agricultural digitisation: Key takeaways from the mAgri Field Focus Session

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The GSMA mAgri team started 2018 with the ambitious mission of hosting our first Field Focus Session dedicated to digitising agricultural value chains. The weeklong event took place in Uganda where we brought together 10 mobile operators from across Africa and South Asia and ...

Key stakeholders are coming together to digitise the last mile of agricultural value chains in Ghana

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As part of a series of three country-focused reports that highlight pathways to digitising the last mile of agricultural value chains, we previously shared findings from Uganda and Côte d’Ivoire. In this blog, drawing on findings from our third report, we take a closer look ...

To become more climate resilient developing nations need to deploy mobile tools

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Climate change has made weather patterns harder to predict and extreme events such as droughts and floods have become more frequent and severe. Developing countries feel the sharpest effects of climate change. In 2017, the droughts that affected East Africa, Yemen and ...

How digital tools can help Colombian coffee growers

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Last month, our mAgri team was in Bogotá, Colombia where it held a workshop on the opportunity to digitise agricultural value chains in Latin America. The workshop, which was a side event of the Mobile 360 Series – Latin America event, brought together key stakeholder groups ...

How context informs drivers and barriers for value chain digitisation

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For those of you who have been following the mAgri programme’s journey over recent months, you will have seen that we have been conducting research across a number of countries (e.g. Uganda and Côte D’Ivoire) to better understand opportunities and existing ...

Ivorian agribusinesses are increasingly keen to digitise the agricultural last mile

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In a previous blog, we found that last mile digitisation has been gaining traction in Uganda, with initiatives focusing on the onset of payments. Here, we are taking a closer look at the status of last mile digitisation in Côte d’Ivoire, following the release of the second ...

User Centric Design is only as good as your commitment to improve the service over time

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There isn’t a week that goes by without our team speaking about ‘human’, ‘customer’ or ‘user’ centric design – whether it is through our current agricultural digitisation engagements or knowledge sharing with industry practitioners. ...

Digitising the agricultural last mile: What we have learnt in Uganda

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Today the mAgri programme has published the report, ‘Opportunities in agricultural value chain digitisation: Learnings from Uganda’. The study focuses on a country where several early initiatives to digitise Business-To-Person (B2P) payments in agriculture via ...

A moment of reflection: Looking at how far the mAgri programme has come and the path in front of us

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The mAgri team have developed expertise in examining usage data and user feedback surveys to interpret how services are being perceived by subscribers. Creating a structured approach for generating feedback and packaging this in a way that is accessible and relevant to the ...

Mobile agriculture services change farming practices for 1.5 million users

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Our most recent publication, “Creating scalable, engaging mobile solutions for agriculture”, is the culmination of three years of work for the mAgri programme. Under the mNutrition Initiative funded by UK aid from the UK government (DFID), we have been working with six ...

How cloud based mobile technology supports the digitisation of agri value chains in East Africa

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This is a guest blog by Jenny Rafanomezana, CEO, TruTrade Africa, and Ronald Rwakigumba, Agri-Fin Mobile Uganda Country Coordinator, Mercy Corps If you are an agricultural produce trader and are seeking to maximise value, it’s tempting to dismiss digital technology as an ...

Announcing the launch of the GSMA mAgri Priority Learning Partners initiative

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Since 2014, the GSMA mAgri programme has been working closely with six mobile network operators (MNOs) across Asia and Sub-saharan Africa to research, design, launch and iterate agri VAS content services targeting rural smallholder famers. As of December 2016, 3.2 million ...

A day in the life of rural communities: bringing M4D innovation to Mobile World Congress

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Mobile technologies are increasingly becoming ubiquitous across the developing world: out of the 4.8 billion mobile subscribers globally, some 3.6 billion are located in low- and middle-income countries. More specifically, GSM mobile networks are rapidly outpacing the growth ...

Opportunities for digitising value chain payments: Our findings from Malawi

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Seven years after stepping into the ‘Warm Heart of Africa’ (as Malawi is aptly promoted), I had the opportunity to conduct several weeks’ field-research to investigate whether the proliferation of mobile handsets and network coverage had led to demand and ...

Dialog Sri Lanka – putting farmers at the core of service design

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The GSMA mAgri program is currently supporting six Mobile Network Operators (MNOs), two in Sub-Saharan Africa and four in South Asia, in launching and scaling agricultural Value-added Services (Agri VAS). One of the key learnings across all countries has been the importance ...

To (content) test or not to test: That is not the question

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What comes to mind when you think of agricultural content quality, I ask you. For me, the answer is simple but complex at the same time. Simple because it always distils down to the five qualities of actionability, clarity, geographical relevance, timeliness and usefulness ...