Mobile for Development Blog


The Filipino Mobile Money User – A Unique Profile

Our recent survey in the Philippines suggests that the early adopters of mobile money are unique in two important ways: the way that they use of voice and data services, and the frequency that they purchase load.

The Importance of Network Quality in Mobile Money

Earlier in the year, the GSMA and our friends at CGAP conducted a consumer survey in the Philippines, one of the most advanced markets for mobile money. To understand some of the factors that contribute to mobile money adoption, we spoke to over 1,000 unbanked customers

GSMA Mobile Money Exchange: Q&A

The GSMA announced the launch of the Mobile Money Exchange initiative at this year’s Mobile Money Summit in Barcelona. In advance of the Exchange’s release by Q4 2009, Reed Peterson, Director of Business Development at the GSMA, has addressed some common questions

Mobile Money: a book to read, and two videos to watch

In keeping with the theme established at the Barcelona MMU working group of ‘understanding the mobile money customer’, I’ve posted some suggested reading and viewing material.

GSMA Mobile Money Leadership Forum convenes financial regulators and the mobile industry

The first annual Mobile Money Leadership Forum was held in Barcelona on 25 June, 2009. To our knowledge this was the first event of this size designed to promote dialogue between financial regulators and the mobile industry.

8 Interesting Numbers From the GSMA Mobile Money Summit

The GSMA Mobile Money Summit concluded moments ago in Barcelona. The 2-day event was filled with presentations designed to help attendees understand and execute on the mobile money opportunity.

A perspective on the Barcelona MMU Working Group

Jenny Hoffman, RiskFrontier Consultants, attended the June MMU Working Group in Barcelona. She has summarized below some key themes from the sessions. Her report is a good reflection of the tone and organization of the Mobile Money for the Unbanked Working Group

Adoption Driver No.3 – Registered and ready to use in 5 minutes or less

This is the final post in our series on customer adoption leading up to the Mobile Money Summit in Barcelona. The previous posts mapped to the first two steps in the adoption framework that will be released in the Mobile Money for the Unbanked Annual Report:

Adoption Driver No.2 – A service for ‘people like me’

This is the second post in our series on customer adoption leading up to the Mobile Money Summit in Barcelona. The previous post introduced the importance of driving service awareness and understanding as enablers of adoption.

Adoption Driver No.1 – Driving Awareness… and Understanding

Leading up to the Mobile Money Summit in Barcelona next week, I will be writing a series of posts on ‘adoption drivers’ that have emerged from the CGAP-GSMA Mobile Money Market Sizing Study.

Understanding the Mobile Money Customer: an Interview with John the Taxi Driver

The video interview below was conducted with John, a Nairobi taxi driver and regular user of M-PESA. Seema Desai and I quizzed him about why he uses M-PESA, what he would improve, and whether he has ever had difficulties sending or withdrawing money

Industry’s Favourite Regulatory Solution: South Africa’s AML Regulation

Each Quarterly Update will feature one proposal for ‘industry’s favourite regulatory solution’. Our goal is to feature good examples of regulation which already exist in the market as a starting point for discussion.

Mobilising Money Through Enabling Regulation

An enabling environment is one that allows, and may even encourage, the introduction and development of new business models that meet a defined public policy objective.

Interview with CEO of Celpay

The Mobile Money for the Unbanked 2009 Annual Report will include a detailed case study on the Zambian mobile money market, including analysis of the marketing, agent distribution and technology approaches used by Celpay and new entrant, Mobile Transactions.

GSMA and Bill & Melinda Gates Foundation Partner to Expand Availability of Financial Services through Mobile Phones

The GSMA, which represents the interests of the worldwide mobile communications industry, and the Bill & Melinda Gates Foundation today announced an innovative programme that will expand the availability of financial services to millions of people in the