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The Market Opportunity for mAgri: Unique Subscriber Penetration

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One of the tallest hurdles to gaining that c-level mandate is proving the business case and presenting mAgri as a compelling investment opportunity. This blog post attempts to outline how targeting unique subscribers could be a strong or leading element of a compelling mAgri ...

Highlights from the GSMA mAgri Working Group meeting in Sri Lanka

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Round up of mAgri's Working Group hosted in Kandy, Sri Lanka

Reflections on the mFarmer initiative: Choosing your delivery channels

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This is the third blog in a series of posts on insights and highlights from the mFarmer initiative. This blog focuses on the main methods used to deliver agronomic advisory services and their pros and cons.

Reflections on the mFarmer initiative: delivering agronomy information through mobile

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This is the second blog in a series of posts on insights and highlights from the mFarmer initiative. This blog focuses on the value and common user cases in delivering agronomic advice through mobile.

Reflections on the mFarmer initiative: who uses Agri VAS services?

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This is the first blog in a series of posts on insights and highlights from the mFarmer initiative. This blog focuses on the main characteristics of Agri VAS customers.

Innovating for inclusion: mobile agriculture at Mobile World Congress 2015

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mAgri's highlights of the Mobile World Congress 2015

Opportunities for mAgri services for fisherman in Bangladesh

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Barisal is famous for its river water fish market with its well-established value chains and market dynamics in Southern Bangladesh. In this blog we share our experiences from the wholesale market at fish boatyards and the components of the value chain and how they relate to ...

The VAS provider’s viewpoint on mAgri in East Africa

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An interview with Stella Lugalambi from Hamwe East Africa Ltd, a mobile value added services provider and aggregator with SMS and USSD gateway connections to mobile network operators.

Developing Content for Mobile Agricultural Platforms

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Developing and delivering relevant and quality content can be challenging and costly. It is important to consider cost, time and energy required to develop and continuously update content for the platform in order to be relevant and sustain users’ interest. Here we highlight ...

Mobile Human-Centered Design for Good

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This is a guest blog by Fabio Sergio, Vice President of Creative, frog & Global Lead, frog Impact, explaining how the adoption of Human Centered Design in mobile services can bring business and societal value.

How far we’ve come: comparing GSMA mAgri events in 2011 and 2014

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In 2011, the GSMA mAgri held its first Working Group in Cape Town. We had a small gathering –early pioneers of mAgri- and session mainly focused on the launch of the mFarmer Initiative. This is a retrospective of how far the mAgri industry has come since 2011 to today’s ...

Latest insights from mFarmer services revealed in new evaluation reports by GSMA

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This week we are publishing a number of evaluation reports on mFarmer services. Here’s a snapshot on key insights based on our qualitative and quantitative data analysis that allows us to identify problems for user adoption and provide recommendations to the service owners.

What do Tanzanian farmers want from Agri-VAS?

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In March 2014, two M4D researchers went to a village in the Bagamoyo district of Tanzania. We wanted to find out what Tanzanian farmers want from Agri-VAS using techniques from human-centred design. Here are some of the highlights of our activities and findings.

Food for thought and high yielding ideas at mAgri’s first Asian Working Group meet

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Round up of mAgri's Working Group hosted in Dhaka, Bangladesh

Farmers learn to use mAgri services as it improves their livelihood

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In my last blog ‘Mobile Literacy: A Significant Barrier to Rural Value Added Service Usage’ we talked about one of the challenges that is holding back users experiencing the service in the first place (before a CRM even becomes relevant) and suggested some options to ...

Problems vs. ideas: why GSMA mAgri is investing in human centred design

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Encouraging key field insights from the mAgri services launched through our mFarmer Initiative that demostrate an improvement in farmers' livelihoods.

Balancing Bottom-up Innovation with a Top-down Mandate

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In this blogpost, we advocate for the need of C-level engagement as one of the fundamental requirements for mAgri service development. Here's why.

GSMA mAgri Programme is gearing up to achieve its next goal

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The new mAgri Challenge Fund, launched in February 2014, is our new big challenge. Supported by the UK Government and in collaboration with the GSMA mHealth programme, the mNutrition Initiative aims to achieve 2 million agricultural workers by 2017. Find out why and how in ...

Turkcell Agro-Doc: Farmers Pay Phone Bills with Extra Yield

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Through its mobile agriculture value added service Agro-Doc, Turkcell allows every subscriber to receive personalised agricultural consulting 24/7. Here’s they share best practices and insights from a service design perspective and the impact it has generated.

A Guide to Developing Mobile Agricultural Services for Women

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Women play a key role in food production and make up 43% of the rural agricultural workforce globally, but are underserved as a unique customer segment. Here’s a snapshot of our latest resource ‘Women in Agriculture: a Toolkit for Mobile Services Practitioners’, a ...