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Building sustainability: lessons from Swazi cotton

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In 2010 the NGO TechnoServe developed an SMS programme in Swaziland to provide cotton farmers with weekly time and location-specific farming information. Three years later TechnoServe has succeeded in turning this free service into a commercially viable product, here’s their ...

The Experience of Mobile Banking for Coffee Growers in Colombia

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Aldeamo, an international mobile software company, established a co-operation with the National Coffee Growers Federation (NCGF) in order to provide an easy to use and secure mobile platform for the coffee growers launched in 2012. In this guest blogpost they outline key ...

Creating what’s next for ICT4Ag: Farmerline’s voice services for farmers

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Farmerline is an ICT4Ag company born out of native voice and IVR over the mobile phone. For the past year, they delivered voice services to +2,000 small-scale farmers across Ghana. Here, they share key findings and learnings on the use of their voice technology to link ...

Data, Mobile Technology and the Future of Agriculture: Addressing perceived fears

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This blog is about the perceived threats of technology application in the rural sector. Here we ask if the application of mobile technology in key national value chains in developing countries be the panacea to unlocking the potential of those value chains for greater ...

Moving to the midline – a new approach to evaluating mKisan

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mKisan provides market prices, weather and agronomy information to a target market of smallholder farmers in rural India. In a previous blogpost, we identified a number of bottlenecks where customers get ‘stuck’ on the way to becoming repeat mKisan users where they use ...

Can mobile unlock transparent value chains?

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The complexity of supply chains can be immense and it is often cited that large brands often do not even know who is in their supply chain as it can involve multiple layers of production and trading before the end product reaches the shelves. We see the potential for mobile ...

Mobile Literacy: A Significant Barrier to Rural Value Added Service Usage

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There is always a concern of usage trends and related behaviour of mobile channels among the target audiences. We can easily predict that most farmers from rural Africa and South Asia are not users or at least not regular users of some mobile channels. What’s holding back ...

Emerging Trends In Mobile Agriculture – Highlights from mAgri’s event at M4D Summit

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The first Mobile for Development Summit provided a unique opportunity to gather first-hand insights from the emerging field of mobile agriculture, and GSMA mAgri team hosted a round-table discussion at the event. The discussion was marked by a great attendance, with ...

New resource to support deployments of Mobile Market Information Systems (MIS)

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One of the most common use cases of mAgri services is the delivery of market prices. However, many tend to fail in reaching scale, impact or commercial viability. To help operators in avoiding theses pitfalls, the GSMA mAgri has released a resource dedicated to mobile ...

World Food Day: The Role of Mobile Technology 68 Years On

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In this blog post, Edele Sheehan from mHealth and Victoria Clause from mAgri highlight a joint mHealth and mAgri initiative, which will deliver a range of mobile services focused on nutrition, agriculture and healthcare in 14 developing countries.

Technology, Youth, Agriculture and Food Security

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Technology and agriculture (including food security) were on the agenda at the Social Good Summit Nairobi Meetup event where I presented. The application of ICT in agriculture has the potential of making farming attractive to the youth by facilitating the mitigation of key ...

Unlikely customer journey of mKisan users: areas for improvement suggested by baseline study

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We’ve found that although farmers could benefit from the service by making better informed decisions, there are still a number of bottlenecks on their journey from being a potential customer to becoming a regular user of mobile advisory services. Here we share a few of our ...

Mobile Money and Mobile Agriculture are converging – How can operators leverage this opportunity?

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During MMU’s Global Mobile Money Event in July, Michel Hanouch from CGAP pitched the opportunity represented by the convergence of mobile money and mobile agriculture to the audience.

Customer Retention Management: What should be the approach to keep users coming back to services?

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In my last blog I talked about what Customer Retention Management (CRM) is and explained some examples. But this time I want to ask your opinion about the approach to CRM. What are the broad strategic objectives an organisation would achieve from a CRM system?

Designing for the Farmers’ Journey – Part 2

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In today’s post, we’ll walk through the process of shaping product or service concepts around these opportunities, develop story boards to better describe the concept and explore possible business models and cases for investment.

Insights from our annual mAgri working group

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We held our annual mAgri working group in Nairobi last week and I wanted to share some of the highlights for those who couldn’t join us. The working group is part of our range of knowledge sharing activities where we bring together agriculture and mobile partners to share ...

Designing for the Farmers’ Journey

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We all understand that products and services must be designed for and around users; that’s simply a fundamental principle of products/service design. I think the questions and obstacles arise when we attempt to put those fundamental principles into action. Where does one ...

Business intelligence for mobile services: turning customer behaviour into continuous service improvement

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Mobile services have a distinct advantage over other delivery methods: they can easily capture information about customer behaviour. Analysing the quality of the user base and customer behaviour patterns can lead to specific recommendations for service improvement – here we ...

Mobile Technology and the Future of Agriculture

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Deriving the full benefits of mobile technology in agriculture will depend on factors such as the effectiveness of public-private sector collaboration in agriculture extension services, effective analysis of farmer needs and how mobile can meet these needs and the ...

Using mobile to deliver information to farmers? We’ve got tools to help!

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The number of mAgri services, initiatives, projects, apps, businesses and products is growing by the day. In this blogpost, you can find an overview of some of the tools we’ve recently developed for people who are designing or rolling out a service that delivers information ...