How mobile can help smallholder farmers become more climate resilient
Thursday 18 February, 2016 | AgriTech | Blog | English | Global | Partnership engagement | Programme | Resilient technology | Topic
This is the first entry of a series of blog posts highlighting the opportunities and benefits for mobile operators to invest in weather forecasting provision. This blog post focuses on the opportunity to improve the dissemination of weather information. What’s the weather ...
Looking back at 2015: Industry highlights and anticipation of the next challenge for mobile agriculture
Friday 1 January, 2016 | AgriTech | Blog | English | Global | Global | Programme | Region
Looking back at everything that happened in 2015, it’s hard to overestimate the velocity in mobile agriculture space that we collectively achieved as an industry. We are finally seeing that mobile operators are taking a leading role in creating value for rural segment while ...
How are MNO’s navigating through their mAgri VAS deployment journey? Insights from our latest events
Vodafone Vision for Mobile Agriculture
Friday 7 August, 2015 | AgriTech | Blog | Global | Global | Partnership engagement
Vodafone’s recent initiatives are encouraging steps to show the full extent to which the mobile channel is a key tool to improving the livelihoods of rural communities across emerging markets as well indirect business benefits. Here is an overview.
The Market Opportunity for mAgri: Unique Subscriber Penetration
Thursday 23 July, 2015 | AgriTech | Blog | Global | Global | Partnership engagement
One of the tallest hurdles to gaining that c-level mandate is proving the business case and presenting mAgri as a compelling investment opportunity. This blog post attempts to outline how targeting unique subscribers could be a strong or leading element of a compelling mAgri ...
Opportunities for mAgri services for fisherman in Bangladesh
Wednesday 4 March, 2015 | AgriTech | Bangladesh | Blog | South Asia
Barisal is famous for its river water fish market with its well-established value chains and market dynamics in Southern Bangladesh. In this blog we share our experiences from the wholesale market at fish boatyards and the components of the value chain and how they relate to ...
Developing Content for Mobile Agricultural Platforms
Wednesday 17 December, 2014 | AgriTech | Blog | Global | Global | Partnership engagement
Developing and delivering relevant and quality content can be challenging and costly. It is important to consider cost, time and energy required to develop and continuously update content for the platform in order to be relevant and sustain users’ interest. Here we highlight ...
How far we’ve come: comparing GSMA mAgri events in 2011 and 2014
Monday 24 November, 2014 | AgriTech | Blog | Global | Global | Partnership engagement
In 2011, the GSMA mAgri held its first Working Group in Cape Town. We had a small gathering –early pioneers of mAgri- and session mainly focused on the launch of the mFarmer Initiative. This is a retrospective of how far the mAgri industry has come since 2011 to today’s ...
Latest insights from mFarmer services revealed in new evaluation reports by GSMA
Tuesday 11 November, 2014 | AgriTech | Blog | Global | Global
This week we are publishing a number of evaluation reports on mFarmer services. Here’s a snapshot on key insights based on our qualitative and quantitative data analysis that allows us to identify problems for user adoption and provide recommendations to the service owners.
What do Tanzanian farmers want from Agri-VAS?
Wednesday 24 September, 2014 | AgriTech | Blog | Global | Global
In March 2014, two M4D researchers went to a village in the Bagamoyo district of Tanzania. We wanted to find out what Tanzanian farmers want from Agri-VAS using techniques from human-centred design. Here are some of the highlights of our activities and findings.