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How mobile can help smallholder farmers become more climate resilient

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This is the first entry of a series of blog posts highlighting the opportunities and benefits for mobile operators to invest in weather forecasting provision. This blog post focuses on the opportunity to improve the dissemination of weather information. What’s the weather ...

Looking back at 2015: Industry highlights and anticipation of the next challenge for mobile agriculture

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Looking back at everything that happened in 2015, it’s hard to overestimate the velocity in mobile agriculture space that we collectively achieved as an industry. We are finally seeing that mobile operators are taking a leading role in creating value for rural segment while ...

Reflections on the mFarmer initiative: pricing Agri VAS services for a low income market

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This is the fifth in a series of blog posts reflecting on the mFarmer initiative. This blogpost focuses on common bottlenecks and recommendations for pricing agricultural mobile services in low income markets.

How are MNO’s navigating through their mAgri VAS deployment journey? Insights from our latest events

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Round up of mAgri's Fourth Grantee Workshop and Mobile 360 Africa in Cape Town, South Africa

Mobile Financial Services for smallholder farmers on the table at G20

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GSMA mAgri joined the debate at the first G20 round table on innovations in agricultural finance, held in Antalya, Turkey that discussed the potential of agriculture Mobile Financial Services.

Reflections on the mFarmer initiative: delivering market price information through mobile

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This is the fourth in a series of blog posts reflecting on the mFarmer initiative. This blogpost focuses on the uses cases of delivery market price through mobile and common challenges.

Vodafone Vision for Mobile Agriculture

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Vodafone’s recent initiatives are encouraging steps to show the full extent to which the mobile channel is a key tool to improving the livelihoods of rural communities across emerging markets as well indirect business benefits. Here is an overview.

The Market Opportunity for mAgri: Unique Subscriber Penetration

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One of the tallest hurdles to gaining that c-level mandate is proving the business case and presenting mAgri as a compelling investment opportunity. This blog post attempts to outline how targeting unique subscribers could be a strong or leading element of a compelling mAgri ...

Highlights from the GSMA mAgri Working Group meeting in Sri Lanka

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Round up of mAgri's Working Group hosted in Kandy, Sri Lanka

Reflections on the mFarmer initiative: Choosing your delivery channels

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This is the third blog in a series of posts on insights and highlights from the mFarmer initiative. This blog focuses on the main methods used to deliver agronomic advisory services and their pros and cons.

Reflections on the mFarmer initiative: delivering agronomy information through mobile

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This is the second blog in a series of posts on insights and highlights from the mFarmer initiative. This blog focuses on the value and common user cases in delivering agronomic advice through mobile.

Reflections on the mFarmer initiative: who uses Agri VAS services?

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This is the first blog in a series of posts on insights and highlights from the mFarmer initiative. This blog focuses on the main characteristics of Agri VAS customers.

Innovating for inclusion: mobile agriculture at Mobile World Congress 2015

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mAgri's highlights of the Mobile World Congress 2015

Opportunities for mAgri services for fisherman in Bangladesh

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Barisal is famous for its river water fish market with its well-established value chains and market dynamics in Southern Bangladesh. In this blog we share our experiences from the wholesale market at fish boatyards and the components of the value chain and how they relate to ...

The VAS provider’s viewpoint on mAgri in East Africa

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An interview with Stella Lugalambi from Hamwe East Africa Ltd, a mobile value added services provider and aggregator with SMS and USSD gateway connections to mobile network operators.

Developing Content for Mobile Agricultural Platforms

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Developing and delivering relevant and quality content can be challenging and costly. It is important to consider cost, time and energy required to develop and continuously update content for the platform in order to be relevant and sustain users’ interest. Here we highlight ...

Mobile Human-Centered Design for Good

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This is a guest blog by Fabio Sergio, Vice President of Creative, frog & Global Lead, frog Impact, explaining how the adoption of Human Centered Design in mobile services can bring business and societal value.

How far we’ve come: comparing GSMA mAgri events in 2011 and 2014

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In 2011, the GSMA mAgri held its first Working Group in Cape Town. We had a small gathering –early pioneers of mAgri- and session mainly focused on the launch of the mFarmer Initiative. This is a retrospective of how far the mAgri industry has come since 2011 to today’s ...

Latest insights from mFarmer services revealed in new evaluation reports by GSMA

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This week we are publishing a number of evaluation reports on mFarmer services. Here’s a snapshot on key insights based on our qualitative and quantitative data analysis that allows us to identify problems for user adoption and provide recommendations to the service owners.

What do Tanzanian farmers want from Agri-VAS?

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In March 2014, two M4D researchers went to a village in the Bagamoyo district of Tanzania. We wanted to find out what Tanzanian farmers want from Agri-VAS using techniques from human-centred design. Here are some of the highlights of our activities and findings.