Mobile for Development Blog

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I’ve got customers, so how do I keep them? A quick introduction to Customer Retention Management for Agricultural Value Added Services

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Last month, we had a workshop with one of our mFarmer grantees to understand their Agricultural Value Added Service (Agri VAS) customer retention management (CRM) process and implementation plan. Here I have captured some of our thoughts regarding effective CRM for Agri VAS.

Souktel’s Mobile Irrigation & Market Price Services: Built on Strong Partnerships between Mobile Networks, Ministries, and Local Farmers

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This is a guest blog from Leila Dal Santo and Jacob Korenblum, Souktel

Developing mAgriculture Systems: how does Text to Change do it?

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Text to Change (TTC) has set up a variety of mAgriculture projects in Africa and South-America where communities at grassroots level receive daily information and tips regarding agricultural practices, market prices and weather forecasts on their mobile phones. Here’s an ...

Snippets from Mobile World Congress 2013 – Part 2: Emerging Markets Focus

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[Part II] Last week 72,000 people from around the world arrived in Barcelona for the annual Mobile World Congress. This is my fifth year at Congress and it’s exciting that year on year, there is more attention on mobile solutions for emerging markets. Here are some of my ...

Snippets from Mobile World Congress 2013 – Part 1: GSMA mAgri Seminar

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[Part I] Last week 72,000 people from around the world arrived in Barcelona for the annual Mobile World Congress. This is my fifth year at Congress and it’s exciting that year on year, there is more attention on mobile solutions for emerging markets. Here are some of my ...

The potential of mobile phones in transforming agriculture for smallholder farmers: Results from the Agri-Fin Mobile product development and baseline surveys

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In late 2012, Mercy Corps’ Agri-Fin Mobile Program commissioned consultants to carry out baseline surveys in order to analyse the potential of ‘bundling’ information services and financial products that can be delivered via mobile phones to assist smallholder farmers ...

On Board – the Mobile Agriculture Train

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GSMA mAgri welcomes a new team member: Meet Michael, our Agriculture Programme Specialist.

Lessons from our first usability test of an mFarmer service in Tanzania

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In December last year, members of the GSMA mAgri team joined Tigo Tanzania to conduct the first round of usability testing of the newly-developed mFarmer service-Tigo Kilimo. In this blogpost, I share some of this journey’s highlights and key lessons.

Nokia Life Webinar: What does it take to roll out a mobile agriculture information service across 4 countries?

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Nokia Life is one of the only mobile information services to reach significant scale across 4 countries and 2 continents. By the end of Dec 2012 over 90 million people had experienced and benefited from Nokia Life

Mobile and agriculture in 2012

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It’s been an exciting and busy year for the GSMA mAgri team. As 2012 comes to an end, I’d like to reflect on the progress being made to harness the growth of mobile technology to support farmers across the world.

The role of financial services within mobile agriculture: who is going to meet smallholders’ demand for finance?

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In this blog, we look at the opportunity for mobile financial services for farmers and possible ways to introduce them to the mobile agriculture services portfolio. The suggested pathways are particularly relevant for the mobile sector and providers of mAgri services, as ...

A success story from Ethiopia: mobile phones bring live market information to 60,000 farmers a day

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In a country where 85% of people are employed in agriculture, Ethiopia is well ahead when it comes to making market information instantly available to smallholder farmers. The Ethiopia Commodity Exchange (ECX), set up in 2008, has a mobile market information service that ...

Highlights from the mAgri Webinar on Mobile Market Information Systems

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Last month, the mAgri team collaborated with USAID and FHI 360 to produce a webinar on Mobile Market Information Systems. In this blogpost, we share a few highlights from our panel of experts who shared their knowledge and experience researching and building mobile MIS ...

Keeping users at the heart of the design for mobile Value Added Services

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This is the first post in a multi-part series on user testing for mobile Value Added Services.

Mobile Agriculture site launched on Mobile and Development Intelligence Portal

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We’re delighted to announce that mAgri metrics, products and services are now live on the Mobile and Development Intelligence (MDI) portal.

Recognising Rural Women: guidelines on using mobile to improve women farmers’ access to information

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On the International Day of Rural Women we are pleased to share a focus note on Designing & Marketing Mobile Information & Advisory Services for Women Smallholders. The focus note provides practical and actionable lessons from subject matter experts on how to design and ...

WeFarm: Using Mobile to Crowdsource Farmers’ Knowledge Across Continents

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WeFarm is a worldwide peer-to-peer knowledge sharing network from the Cafédirect Producers’ Foundation (CPF). It has been designed by and for smallholder farmers. The content is created by the users; sharing their knowledge and ideas from farmer to farmer across continents ...

Tigo and TechnoServe pilot Tigo Kilimo service, first lessons learned

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As Tigo Tanzania and TechnoServe are getting ready to launch their full Tigo Kilimo service in Tanzania later this year, we share eight lessons derived from the pilot that would influence the final design of the Agricultural VAS.

Providing weather forecasts to smallholder farmers by mobile phone: how do we tackle the accuracy issue?

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Our recent mFarmer projects have reconfirmed the finding that weather forecasts are in high demand from smallholder farmers. However, this type of information is also one of the most challenging to provide.

SokoShambani: A Market-Driven Approach to Developing Agri VAS

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At a recent mobile agriculture networking event in Nairobi, I met Stephen Kimiri of SokoShambani (Swahili for Farmer’s Market), a mobile service supporting small-scale potato farmers in Kenya with market prices and buyer/seller matchmaking. In this blog, I give an overview ...