I’ve got customers, so how do I keep them? A quick introduction to Customer Retention Management for Agricultural Value Added Services
Friday 19 April, 2013 | AgriTech | Blog | Global | Global
Last month, we had a workshop with one of our mFarmer grantees to understand their Agricultural Value Added Service (Agri VAS) customer retention management (CRM) process and implementation plan. Here I have captured some of our thoughts regarding effective CRM for Agri VAS.
Wednesday 20 March, 2013 | AgriTech | Blog | Global | Global
Text to Change (TTC) has set up a variety of mAgriculture projects in Africa and South-America where communities at grassroots level receive daily information and tips regarding agricultural practices, market prices and weather forecasts on their mobile phones. Here’s an ...
Wednesday 13 March, 2013 | AgriTech | Blog | Global | Global | Partnership engagement
[Part II] Last week 72,000 people from around the world arrived in Barcelona for the annual Mobile World Congress. This is my fifth year at Congress and it’s exciting that year on year, there is more attention on mobile solutions for emerging markets. Here are some of my ...
Wednesday 6 March, 2013 | AgriTech | Blog | Global | Global | Partnership engagement
[Part I] Last week 72,000 people from around the world arrived in Barcelona for the annual Mobile World Congress. This is my fifth year at Congress and it’s exciting that year on year, there is more attention on mobile solutions for emerging markets. Here are some of my ...
The potential of mobile phones in transforming agriculture for smallholder farmers: Results from the Agri-Fin Mobile product development and baseline surveys
Friday 8 February, 2013 | AgriTech | Blog | Sub-Saharan Africa
In late 2012, Mercy Corps’ Agri-Fin Mobile Program commissioned consultants to carry out baseline surveys in order to analyse the potential of ‘bundling’ information services and financial products that can be delivered via mobile phones to assist smallholder farmers ...
Friday 18 January, 2013 | AgriTech | Blog | Sub-Saharan Africa | Tanzania
In December last year, members of the GSMA mAgri team joined Tigo Tanzania to conduct the first round of usability testing of the newly-developed mFarmer service-Tigo Kilimo. In this blogpost, I share some of this journey’s highlights and key lessons.
Nokia Life Webinar: What does it take to roll out a mobile agriculture information service across 4 countries?
Wednesday 9 January, 2013 | AgriTech | Blog | Global | Global | Partnership engagement
Nokia Life is one of the only mobile information services to reach significant scale across 4 countries and 2 continents. By the end of Dec 2012 over 90 million people had experienced and benefited from Nokia Life
Thursday 20 December, 2012 | AgriTech | Blog | Global | Global | Partnership engagement
It’s been an exciting and busy year for the GSMA mAgri team. As 2012 comes to an end, I’d like to reflect on the progress being made to harness the growth of mobile technology to support farmers across the world.
The role of financial services within mobile agriculture: who is going to meet smallholders’ demand for finance?
Thursday 13 December, 2012 | AgriTech | Blog | Global | Global
In this blog, we look at the opportunity for mobile financial services for farmers and possible ways to introduce them to the mobile agriculture services portfolio. The suggested pathways are particularly relevant for the mobile sector and providers of mAgri services, as ...
Wednesday 28 November, 2012 | AgriTech | Blog | Ethiopia | Sub-Saharan Africa
In a country where 85% of people are employed in agriculture, Ethiopia is well ahead when it comes to making market information instantly available to smallholder farmers. The Ethiopia Commodity Exchange (ECX), set up in 2008, has a mobile market information service that ...
Friday 23 November, 2012 | AgriTech | Blog | Global | Global
Last month, the mAgri team collaborated with USAID and FHI 360 to produce a webinar on Mobile Market Information Systems. In this blogpost, we share a few highlights from our panel of experts who shared their knowledge and experience researching and building mobile MIS ...
Monday 15 October, 2012 | AgriTech | Blog | Global | Global
On the International Day of Rural Women we are pleased to share a focus note on Designing & Marketing Mobile Information & Advisory Services for Women Smallholders. The focus note provides practical and actionable lessons from subject matter experts on how to design and ...
Wednesday 10 October, 2012 | AgriTech | Blog | Global | Global
WeFarm is a worldwide peer-to-peer knowledge sharing network from the Cafédirect Producers’ Foundation (CPF). It has been designed by and for smallholder farmers. The content is created by the users; sharing their knowledge and ideas from farmer to farmer across continents ...
Wednesday 26 September, 2012 | AgriTech | Blog | Partnership engagement | Sub-Saharan Africa | Tanzania
As Tigo Tanzania and TechnoServe are getting ready to launch their full Tigo Kilimo service in Tanzania later this year, we share eight lessons derived from the pilot that would influence the final design of the Agricultural VAS.
Wednesday 12 September, 2012 | AgriTech | Blog | Kenya | Sub-Saharan Africa
At a recent mobile agriculture networking event in Nairobi, I met Stephen Kimiri of SokoShambani (Swahili for Farmer’s Market), a mobile service supporting small-scale potato farmers in Kenya with market prices and buyer/seller matchmaking. In this blog, I give an overview ...