Mobile for Development Blog

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Mobile services to increase the outreach of conservation agriculture practices in Mexico: MasAgro Movil project by CIMMYT

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CIMMYT, the largest research centre in the world for maize and wheat improvement, conducts long-term trials comparing conservation agriculture and conventional practices. In this blog post we introduce the MasAgro programme (and its mobile component – MasAgo Movil) which ...

Video interview with IKSL: How to provide the right information at the right time for Agri VAS

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Last month, my colleague Amol Jadhav and I visited the IFFCO Kisan Sanchar Limited (IKSL) State operations team in Karnataka, India. I’ve worked with the IKSL project for a number of years and I’m always inspired to see the hard work of the IKSL agriculture operations team ...

A call towards a “Better Life”: Marketing Agri Value Added Services to Rural Communities in India

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On a recent trip to India, our Programme Director Fiona Smith and I had the opportunity to visit a few Agri VAS field deployments. One visit that stood out was to the Shekhpura Village in Rajasthan (Northern India) to see Handygo’s marketing and sales activities of their ...

How (not why) to design and market mobile information and advisory services for women smallholder farmers

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The recent webinar organised by the GSMA mAgri team focused instead on how to design and market information services to maximise their reach and use among women smallholder farmers. Here’s a quick snapshot.

Leveraging Information and Communication Technology for the Base of the Pyramid: Innovative business models in agriculture services

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In 2011, Hystra, a consulting firm specializing in hybrid (social and business) strategies, and its non-profit partner Ashoka, reviewed more than 280 initiatives globally that used Information and Communication Technology (ICT) to provide education, healthcare, agro-services ...

Innovations in Agriculture at the 2012 G8 Summit: Showcasing the mFarmer Initiative

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Presenting the mFarmer Initiative at the Chicago Council on Affair’s Third Annual Symposium on Global Agriculture and Food Security where the critical role of the private sector, including smallholders, to address global food security and agriculture development was one of ...

The Market Opportunity for Mobile Agriculture: Highlights from Mobile World Congress 2012

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Highlights of mAgri seminar at the Mobile World Congress 2012.

Bridging the gender gap in agriculture: Can Agricultural VAS address the issue?

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Recognizing the challenges for channelling agricultural information to women farmers, the current GSMA mFarmer Initiative carefully implements the gender guidelines for its projects. By identifying traditionally female activities in agriculture and creating relevant ...

The Agri VAS Business Case: Who Will Pay?

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In this blog post, I’ll attempt to share some insights into the business modelling aspect of building Agri VAS programs by examining the agriculture value chain and Agri VAS ecosystem. I’ll follow up with more detailed studies and case examples in later posts.

The mFarmer Initiative – supporting the launch of mobile information services for farmers

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The mFarmer initiative was launched in June 2011 in recognition of the huge potential for the mobile and agriculture industry to work together to provide in demand and valued services for smallholder farmers through the mobile channel.

The GSMA mAgri Programme- who we are and what we’ll be blogging about

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Welcome to the brand new mAgri Programme blog. We’ll be using this space to share our insights and our questions about the use of mobile phones in agriculture.