Browse the blogs by programme, topic, region country, author, date and keyword.

Healthy Pregnancy, Healthy Baby – An mHealth service achieving scale and impact

February 16, 2018 | mHealth | Sub-Saharan Africa | Tanzania | Kim Viljoen

I am the proud mother of an 18-month-old girl. Whilst this title comes with an incredible amount of joy, it also comes with a great amount of responsibility. Throughout my pregnancy, and ...
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How granular can you go? Designing services for effective user segmentation

January 12, 2018 | mHealth | Global | GSMA

This blog was written by Kim Viljoen and Willie Ngumi.  It is always exciting to see the reach of mobile services – especially in health. All over the world, life changing ...
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Even the most basic mobile services require effective user on-boarding

October 27, 2017 | mHealth | Sub-Saharan Africa | Tobias Wacker

Earlier this year, the GSMA mHealth programme published the mHealth Design Toolkit, a collection of 10 principles on how to design and launch a mobile health service. The toolkit was ...
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Enhancing community volunteer acceptance through strong branding

October 10, 2017 | mHealth | Sub-Saharan Africa | Uganda | Willie Ngumi

In an earlier blog post, we described Living Goods’ model – their ability to harness the power of micro-entrepreneurs to redefine rural trade and promote healthy behaviours during ...
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Digital future of healthcare: Opportunities and roadblocks

September 28, 2017 | mHealth | Global | Global | Natalia Pshenichnaya

GSMA has been working in the digital health space since 2010, implementing programmes, providing support to practitioners, documenting best practices, exploring potential of big data for ...
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Presenting the GSMA mHealth Gender Toolkit

September 17, 2017 | mHealth | Global | Global | Guest Blogger

This is a guest blog by Alexandra Tyers. Alex is a gender and ICT4D specialist, and has spent many years designing mobile solutions for women and girls in emerging markets. Did you know ...
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