M-Pesa Reaching Women in Kenya

Billy Jack from Georgetown University’s Economics Department and Tavneet Suri from MIT’s Sloan School of Management have updated us on their latest research on the use of [M-Pesa] in Kenya with some interesting findings on how women are using the service.

“Finally, M-Pesa is reaching women,” they said. “While only 38 percent of users were female in 2008, this share had increased to 44 percent by 2009. Amongst adults over 18 years of age, the share of men using M-PESA saw a healthy jump from 25 to 54 percent between 2008 and 2009. But the share of women using the product leapt in comparison, from 15 percent to a level approaching gender parity of 41 percent.”

Read their post in full on the GSMA Mobile Money for the Unbanked Programme Blog here.