GSMA mWomen Working Group member Sri Lanka Telecom Mobitel has launched ‘Liyasara’, a special information and service package targeted at Sri Lankan women. ‘Liyasara’ enables customers to have easy access to information relating to child psychology, cerebral palsy, maternal & new born health and cancer awareness among other areas. In addition to these information services, all customers under 65 years of age signing up for the Mobitel ‘Liyasara’ package will be covered with a special life insurance cover. The premium for the insurance cover is included into the monthly rental, which is provided at a nominal fee. Mobitel ‘Liyasara’ customers will be able to enjoy the benefits of a Rs. 100,000 (USD 780) worth of Life Insurance cover and a Rs. 500,000 (USD 3900)Accidental Death cover.
Launch advertisemen for Sri Lanka Telecom Mobitel’s mWomen offering ‘Liyasara’
Sri Lanka Telecom Mobitel launched the Mobitel ‘Liyasara’ package on International Women’s Day in the presence of Sri Lanka’s First Lady Shiranthi Wickramasinghe Rajapaksa and other dignitaries at a special event at Temple Trees, the official residence of the Prime Minister of Sri Lanka. The first Liyasara SIM card was presented to the First Lady, Shiranthi Wickramasinghe Rajapaksa.
Mobitel conducted extensive research with its partners prior to designing the Mobitel ‘Liyasara’ package. Observations made during this exercise showed that women based in rural areas in the country have no access to reliable and consistent information relating to maternal health, child psychology, cancer awareness and other important health concerns, which are essential to their daily lives. Facing great inconvenience and discomfort, these hard-working women were having to make unnecessary trips to central parts of Sri Lanka for proper guidance from experts relating to their issues.
The Mobitel ‘Liyasara’ special package was therefore created with the aim of empowering Sri Lankan women by granting unlimited and convenient access to credible information disseminated in all three national languages by expert institutions such as the Sri Lanka Foundation Institute, Cerebral Palsy Lanka Foundation, Sri Lanka College of Oncologists and the Perinatal Society of Sri Lanka.
Learn more about the product on Mobitel’s website.
Mr Lalith De Siva – CEO of Sri Lanka Telecom Mobitel making the official presentation of the first Mobitel ´Liyasara´ SIM card to First Lady Shiranthi Wickramasinghe Rajapaksa in the presence of Hon. Minister of Telecommunications & Information Technology Ranjith Siyabalapitiya and Hon. Deputy Minister of Child Development & Women’s Affairs M. L. A. M. Hisbullah while Mrs Anoma Laphir, Director, Mobitel, Mr Wijesiri Ambawatte, Director, Mobitel and Mrs.Jean Fernandez, Senior General Manager, Mobitel Customer Care, look on.