Sesame Workshop

Iraq, Jordan, Lebanon, Syria | Humanitarian

The problem

The overall project, aims to improve the lives of children affected by crisis and displacement by providing specially designed digital content, addressing socio-emotional needs while challenging gender assumptions and modelling new paradigms for male and female emotional expression.

The company

Sesame Workshop is an American nonprofit organisation that has been responsible for the production of several educational children’s programs—including its first and best-known, Sesame Street—that have been televised internationally.

Project description

The project aims to extend the existing Ahlan Simsim initiative through the development of a suite of mobile-based multimedia Sesame content that will be regularly distributed to target audiences (parents and caregivers) using Facebook and WhatsApp groups. This will allow Ahlan Simsim to deepen engagement and interaction with existing beneficiaries while also extending reach to new individuals, not only including parents and caregivers in the project but enhancing likelihood of children engaging with the content.

For more information on this project and our wider portfolio, please see the Mobile for Humanitarian Innovation Fund Portfolio.