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The opportunity for digitising agricultural value chains

The digitisation of agricultural value chains is an emerging opportunity for mobile network operators (MNOs) to drive rural growth through enterprise solutions tailored to agribusinesses. Moving beyond the initial provision of agricultural value-added services (VAS) or bulk payments, holistic enterprise solutions might include a combination of digital payments, digital records and farmer profiles, content and track and trace services.

Enterprise solutions for agriculture also allow MNOs to leverage and grow the adoption of their mobile financial services and Internet of Things (IoT) platforms.

Moving from cash-based transactions to digital payments into the mobile wallets of smallholder farmers opens up a range of agriculture and non-agriculture related rural uses cases, from person-to-person (P2P), to bill and utility payments to credit and savings products.

An overview of the digitising agricultural value chains initiative

The GSMA mAgri programme is working with MNOs and agribusinesses that are committed to and investing in the digitisation of agricultural value chains through enterprise solutions. We support MNOs and their agribusiness partners in identifying country-specific opportunities for launching or scaling business-to-business-to customer (B2B2C) services optimising procurement from smallholder farmers. We provide a range of in-kind support, from in-market research, partnership brokering and iterative service design to knowledge sharing with practitioners in the space.

We’re interested in hearing from MNOs who meet the following eligibility criteria:

  • MNOs located in Sub-Saharan Africa or South/South East Asian markets; and
  • Seeking support with scaling existing or launching new agricultural value chain digitisation services.

For 2018, we will be working with MNO engagement partners, through a competitive selection process. Selection criteria will focus on the following:

  • Level of commitment and resources being allocated to the initiative; and
  • Strength of existing agribusiness relationships (e.g. existing agribusiness enterprise customers) and the structure of the value chains they operate in.

For qualified applicants demonstrating strong teams and willingness to allocate resources for product development, the GSMA offers a comprehensive package of in-kind support, including:

  • Initial user and product design research;
  • Value chain opportunity sizing and prioritisation (e.g. opportunity in coffee versus milk value chains);
  • Support with business case assessment;
  • Support with identifying and building the pipeline of potential agribusiness clients;
  • Partnership brokering and support in building the pipeline of technology vendors;
  • Support with gathering customer feedback and identifying barriers to adoption;
  • Quarterly service performance diagnostics and review against success criteria;
  • Support with the development  of a clear roadmap for service evolution;
  • Benchmarking  your service’s performance against peers in regional and global markets;
  • Providing advanced access to the latest insights through tailored consultancy, publications, case studies and webinars.

 We are accepting applications for in-kind support and will select 4 MNOs over two rounds of submissions: 

1st Round: Closes on the 9th of April 2018 with selections made by 16th April 2018

2nd Round: Closes on the 25th of May 2018 with selections made by the 1st of June 2018

Interested MNOS can get started by completing the capability assessment questionnaire below.

Complete the questionnaire

If you are an agribusiness or tech provider in this space and looking for an MNO partner, or have any questions, please email us at magri@gsma.com.

This initiative aligns with the industry’s commitment to creating solutions that will support the delivery of the UN’s Sustainable Development Goals (SDGs) 1, 2, 5 and 9.