SEWA RUDI

  • Company name: SEWA
  • Name of project: SEWA RUDI: A customer-centric approach to designing mobile services for women
  • Project Location: India
  • Type of grant: Seed
  • Partners: Vodafone, Cherie Blair Foundation for Women

SEWA is a trade union of self-employed women in India. RUDI is an agricultural cooperative within SEWA owned and operated collectively by groups of SEWA women members that procures produce from smallholder farmers, adding value to that stock and sells then in the community through a network of “Rudibens” female sales agents. SEWA was awarded a Connected Women grant to improve their mobile-based inventory service RSV for Rudibens. The new enhanced service was more user-friendly, and incorporated Vodafone India’s M-PESA platform.

Related Links

http://www.gsma.com/mobilefordevelopment/programme/connected-women/snapshot-sewa-rudi-a-customer-centric-approach-to-designing-mobile-services-for-women/