Tigo El Salvador
Tigo El Salvador
As part of the GSMA’s Connected Women Commitment Initiative, Tigo El Salvador has committed to increase the proportion of women in their Mobile Internet customer base in El Salvador from 48% to 50% by 2020.
TIGO El Salvador is committed to equalize the use of the Internet among its male and female clients by 2020. To achieve this, TIGO will implement initiatives to contribute to the closing of the digital and financial gap in the country. One of such initiatives is “Salvadorans connected for development” which aims to train approximately 100,000 women in how to use the Internet in their daily lives, including awareness of the risks of using the Internet for children and young people, and how to use Tigo Money, as a mobile electronic wallet, for their empowerment.
The project, in which TIGO will invest $ 112,000 from 2017 to 2020, has two main executors: El Salvador del Mundo Foundation (FUSALMO) and World Vision. With the support of FUSALMO, more than 35,000 mothers, heads of households and community leaders will be trained through Corporate Responsibility programs that TIGO is driving at a national level. The NGO World Vision will train 56,000 women from all over the country, starting in 2017 with 9 municipalities (San Julián, Guaymango, Jujutla, Acajutla, Caluco, Armenia, Tepetitán, San Francisco Menéndez and Soyapango) where they have presence with their programs.
This initiative will also be supported with strategic business actions, such as increasing the penetration of Tigo Shop among women, a digital channel aimed to facilitate balance check and purchase of internet packages. As well, as increasing the penetration of smartphones among women.
The launching event of the initiative “Salvadorean women connected for development” along with the GSMA Connected Women Commitment took place in January 10th 2017 in the presence of government officials, the Sweedish Ambassador and some women who are participating in the training program. Read more here.