Nutrition Initiative
Improve the health of 1 million mothers in 10 countries in
5 years
Côte d’Ivoire
Ghana
Nigeria
Uganda
Kenya
Rwanda
Tanzania
Malawi
Zambia
Mozambique
The nutrition initiative was launched in September 2013. This 10-country initiative aims to improve the health of at least 0.5 million people by 2016, rising to 1 million by 2018, by catalysing partnerships and facilitating the development of mHealth nutrition advisory services, in the product areas of demand generation, registration and data surveillance.
COUNTRY STARTING DATES
- 2013 September – Malawi, Nigeria
- 2014 April – Ghana, Tanzania
- 2015 March – Cote D’Ivoire, Uganda, Zambia
- 2015 April – Kenya, Mozambique, Rwanda
PRINCIPAL ACTIVITIES
- Industry engagement
- Research
- Localisation and development of content
- Monitoring and evaluation
3 WORK STREAMS
- Create a shared value proposition between the public and private sectors, through the facilitation of a collaborative product alignment and business case development process
- Support the launch of mHealth nutrition services, through provision of technical assistance
- Advocate for mHealth nutrition advisory services, both in-country and globally, and the development of thought leadership and best practice to promote replication of services
TARGET IMPACT
Improved nutrition for the poor as a result of mHealth nutrition services
2017 Target
At least a 5% reduction in prevalence rates for stunting in children under-5 of target population registered for mobile advisory services (10 countries).
At least 20% of registered households that act on information and advice report to consume at least 4 food groups on a daily basis for at least 9 months of the year as a result of more diverse agricultural output, increased income and/or behaviour change in terms of nutrition (6 countries).
At least a 5% improvement in BMI of women in reproductive age registered for mobile advisor y services (10 countries).
TARGET OUTCOMES
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New knowledge and practices adopted by the users of mHealth nutrition advisory services
2017 Target – at least 15% of registered active users demonstrating changes in knowledge or behaviour in relation to nutrition practices as recommended by The Lancet June 2013, in either one or several knowledge domains (10 countries):
- Improved maternal nutrition practices during pregnancies
- Infant and young child feeding practices
- Micro-nutrient supplementation to children at risk (i.e. Vitamin A, Zinc and ORS)
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Sustainable and commercially viable business models operating at scale, that deliver mHealth nutrition advisory services targeting and reaching women and children
2017 Target – at least 7 financially sustainable mHealth services in 10 countries targeting the needs of the poor, launched by a consortium of public and private partners
TARGET OUTPUTS
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Improved access to relevant mHealth nutrition advisory services for poor people and community health workers
2018 Target
1 million beneficiaries of mobile nutrition advisory services access across Sub-Saharan Africa, 75% of which are women, and 20% of which are active on the service
100% of the 1 million beneficiaries are registered and integrated into the national health information system
80% of registered Community Healthcare Workers submit timely and quality data into the national health information system
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Launch of new and scaling of existing relevant mHealth nutrition advisory services for poor people and community health workers
2016 Target
A consortium of public and private, mobile and health partners agree and sign off on at least 8 country level business frameworks for a suite of mHealth services that target MNCH issues and meet the needs of the poor in each country: demand generation; registration of target populations; and data surveillance of key MNCH nutrition related indicators
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Development of high quality evidence of cost-effectiveness and impact mobile phone based nutrition advisory services
2017 Target – a paper published, highlighting key lessons learnt for nutrition focused health services using the mobile delivery channel
2018 Target – one high quality summary report of the impact evaluation finalised
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Development of a per country content framework for the integration of nutrition content targeting the poor into the health sector and delivered via mobile phone technology
2017 Target – 10 in-country frameworks developed and at least 10 nutrition-sensitive content services launched
CONTACT US
Contact us to learn more about the Mobile for Development mHealth programme and how your organisation can get involved.