Sophie joined the GSMA in April 2018 and has previously led the marketing strategy for Digital Identity, Assistive Tech, and ClimateTech. Since December 2021, Sophie has led marketing and communications for the Mobile for Humanitarian Innovation (M4H) programme. She is responsible for the strategy and delivery of digital advocacy campaigns, developing video content, infographics, blogs and other multimedia content, as well as editing and managing the design of programme publications.

Following university where she studied history, Sophie started her career at Condé Nast before joining the Marketing and Subscriptions team at The Spectator. She joined the GSMA from a creative digital agency called Forge – as a Campaign Manager she was responsible for marketing strategy, content creation and project management for a number of different clients. Sophie recently added to her qualifications and skillset on completion of a graphic design course at Shillington College. Sophie is passionate about the impact of Mobile for Development’s work and is excited to continue to learn more about the development sector at large.