“Connect To Learn” kicks off with 100 scholarships in 100 days and a call for action from Madonna

New York (September 21, 2010)— Madonna, together with the Earth Institute, Ericsson and Millennium Promise today officially launched Connect To Learn, a non-profit global education initiative to greatly improve both the access to and quality of secondary education for children around the world—especially girls. Connect To Learn provides three-year scholarships to attend secondary school and covers tuition, books, uniforms as well as access to broadband technology. The first 100 scholarships will be provided in Millennium Villages in Ghana and Tanzania within the next 100 days.

Today Connect To Learn also starts a broad public awareness and fundraising campaign, supported by Madonna, called “Answer the Call”, which highlights that scholarships can be provided for less than $2 a day. Individuals can make donations through www.ConnectToLearn.org or by texting CONNECT to 20222 (in the US).

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