Mobitel launches new mWomen offering ‘Liyasara’

Television advertisement for Mobitel’s Liyasara mobile phone bundle for women. Based on consumer insights research into resource-poor women’s needs for mobile, ‘Liyasara’ enables customers to have easy access to information relating to child psychology, cerebral palsy, maternal & new born health and cancer awareness among other areas. In addition to these information services, all customers under 65 years of age signing up for the Mobitel ‘Liyasara’ package will be covered with life insurance. The premium for the insurance cover is included into the monthly rental, which is provided at a nominal fee.

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