This case study tells the story of Ooredoo Myanmar partnering with an international NGO and a local tech start-up to launch a mobile maternal health service: maymay. Developed with the support of a GSMA Connected Women Innovation Fund grant, the service has been evaluated by the Connected Women team to assess the social benefits (so far) for women in Myanmar, the commercial benefits for Ooredoo, and the potential future impact of the service.

The case study is a summary of the results of this evaluation, which was conducted four months after the service launch. The full case study and a short executive summary are available here for download.

Download: Case Study – Myanmar, Mobile and Maternal Health

Download: Executive Summary – Myanmar, Mobile and Maternal Health