In January 2016, the Government of India launched a nation-wide mobile health programme designed by BBC Media Action. The service, ‘Kilkari’, is designed to benefit nearly 10 million new and expecting mothers by providing audio based maternal and child health messages on a weekly basis. This case study describes the evolution, learnings and best practices of the service which initially began as part of the Ananya programme in Bihar.

PDF Download: Kilkari: A maternal and child health service in India – Lessons learned and best practices for deployment at scale